No extension for AP coverage service past 2 years

[VogelPhoenix]

"You were among the first clients to benefit from our AP Coverage Service, which protects your watch against burglary and robbery and functional damage for two years from the date of purchase. Thank you for placing your trust in us. We are committed to accompanying our clients on their own journey with their watch and we are pleased to say that this service is now well established.

As two years have almost passed, we would like to kindly remind you that the coverage service for your watch will end on 31 December 2024."

I'm disappointed they don't offer an extension of the service beyond the complementary two years (for pay, of course). By now, they should have a fairly good idea of the loss rate (which all rumors said was very low), and be able to figure out how to run this at cost or with a modest profit. Too bad, as that's still a unique selling point, for two years at least...

[JettyOne]

Agreed this is a unique selling point. They should push marketing toward this. Should be a solid for big-city clients.

Is this still going on for new AP pieces, outside of this forum, not many owners know about it or aware.

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[mickyd329]

Got the email, too. I agree that they should have an extension of the program. I still insure them separately in our policy, but it's a great innovative program that nobody else does.

[VogelPhoenix]

Originally Posted by JettyOne

Agreed this is a unique selling point. They should push marketing toward this. Should be a solid for big-city clients.

Is this still going on for new AP pieces, outside of this forum, not many owners know about it or aware.

Yeah, still around. Wife got the coverage for her 38mm chrono this summer.

[srvrf]

Originally Posted by JettyOne

Should be a solid for big-city clients.

Especially since that's where the boutiques are located. I would love this to be extended too, even at a cost. Perhaps they could tie it to the extended warranty. At the two year mark, you send proof of continued ownership and then they increase the warranty and "insurance" coverage to five years.

[dcash0615]

I received the same email for one of my AP’s.

This service is still being offered on new pieces being purchased.

[ikincooper]

Agree it’s a shame that no extension option exists. I’d be keen and willing to pay for it.


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[Henrimontgomery]

News flash: CEO of penny pinching company, implemented money pinching policies in her new company.

[supernova]

Originally Posted by Henrimontgomery

News flash: CEO of penny pinching company, implemented money pinching policies in her new company.

Huh?

[PP&AP]

I just received the same email and agree it would be nice to extend.

Also, yes the program remains in place for new purchases. My wife got her mini a couple months ago and it was still offered.

[Henrimontgomery]

Originally Posted by supernova

Huh?

The CEO comes from a company I know extremely well, including the community around her. This is a measure to save cost, nothing else.

[supernova]

Originally Posted by Henrimontgomery

The CEO comes from a company I know extremely well, including the community around her. This is a measure to save cost, nothing else.

This service was implemented 2 years ago way before her tenure was announced, and is still being offered to new purchases this year. Not sure how that is penny pinching on her behalf?

[messikens]

Originally Posted by supernova

This service was implemented 2 years ago way before her tenure was announced, and is still being offered to new purchases this year. Not sure how that is penny pinching on her behalf?

It’s ok... Henri has a beef with anything and everything AP as evidenced by his many posts in this forum. Logic need not apply here

[1William]

Interesting program and a benefit to make a purchase.

[In-N-Out]

Originally Posted by Henrimontgomery

The CEO comes from a company I know extremely well, including the community around her. This is a measure to save cost, nothing else.

providing 2 years of complimentary service is a cost cutting move? great logic

FHB and AP continue to innovate not only with its products, but with services as well as evident by this program.

[Ashj52]

In my opinion AP didn't get the credit they deserved for being the first with such a great idea. Hope there is some sort of extension to this, and of course, happy to pay.