WatchPro Article: Tudor Sales Doubling Year-On-Year

[209Wrist]

For any interested Tudor fans.

https://www.watchpro.com/tudor-sales...or-uk-partner/

[77T]

At that dealer - and self-reported. But I believe it couldn’t be true across Tudor’s entire production.

It would mean they produced twice as many watches than last year. I don’t believe that happened nor is it possible at their in-house factory.


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[schoolboy]

Thanks for sharing!

[209Wrist]

Originally Posted by 77T

At that dealer - and self-reported. But I believe it couldn’t be true across Tudor’s entire production.

It would mean they produced twice as many watches than last year. I don’t believe that happened nor is it possible at their in-house factory.


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Definitely not the best or most encompassing sample size to make the claim the article headline makes, but, it’s not hard to believe they are a indicator of how other’s sales of the brand are doing. Also have to consider the fact that it’s not hard to make those types of sales gains when it wasn’t that long ago when Tudor had to literally start from zero again

[Andad]

Lies, damn lies and statistics.

When you have no Rolex stock.

[Biginboca]

I think sales could have doubled the last few years, especially if the starting sales amount was low... but it can’t keep going from this point forward without a lot more production obviously.

The reason I believe it is possible that it doubled the last few years is because you had inventory at dealers back then and now you don’t. Moving the excess inventory from distribution and retailers could have allowed a doubling of retail sales the last few years.

[Chester01]

Sample size notwithstanding. Tudor is making incredible time pieces, at a very competitive price point, that filled the segment Rolex left before they started moving into the lux/jewelry market. I think they will see increasing growth.

[Dan Pierce]

Originally Posted by Chester01

Sample size notwithstanding. Tudor is making incredible time pieces, at a very competitive price point, that filled the segment Rolex left before they started moving into the lux/jewelry market. I think they will see increasing growth.

^ This.
dP

[tanask211]

Well if there are lack of supply on SS Rolex, I am not surprised to see the sale of Tudor BB series picking up. This might be the one of Rolex strategy to bring up her sister brand.

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[playford]

Tudor is at the old Rolex point, but really I'd argue that its at the old Omega Seamaster price point before they went upmarket, where the average guy could walk into a jewelers and a buy a new pre-ceramic seamaster on 0% over a few years and it not really hurt financially and they sold huge amounts of those goldeneye era watches. It's a lot of watch for the money especially when you look at the other choices for the money.

The marketing has been a bit awful to be honest, David Beckham and Lady Gaga, yikes.