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Old 14 March 2009, 03:40 AM   #31
hennabav
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First off, thank you for everyone's great opinions and feedback. But after hearing from everyone, I agree with several people that Rolex does care about the resale values of their products. I mean, they are in the business of making quality watches and time has proven that their timepieces do hold their value and I feel that's what adds to their prestige and make them what they are today. And I certainly don't feel they would like to see their resale values one day disappear b/c they wanted to sell as many as possible. I mean, a watch is a watch. There are several brands (i.e. Timex T29781) out there that make very similar looking watches to the Rolex Sub but I don't see people praising on their Timex and talking about it all the time. Both watches look similar from far away and even closeup, normal people won't be able to differentiate among the two.

Some people can say, I like the prestige or feel of wearing a Rolex but I personally feel the resale value and price point has created and is a big component of Rolex's status.
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Old 14 March 2009, 04:03 AM   #32
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I've also heard that some dealers are willing to buy back the watch at MSRP later on. Why would a dealer want to buy a watch that does not have a strong resale value to gain business? I have yet to see a store buy back my other Fossil watch at MSRP. If somebody finds one, let me know.
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Old 14 March 2009, 05:19 AM   #33
WatchTimes
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Greg
People did not buy Rolexs like the do today in the 70's so those were
not out in the numbers they are now.
People did not buy a Rolex in the 70's to put it in a safe NIB in hope of
appreciating in value.
Rolex did not produce or sell the #'s they do today.

The company and market have changed, you cant base this off Rolex sports
watches from back then.....
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Old 14 March 2009, 05:43 AM   #34
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to answer the OP's question, no, i don't think rolex should think about investors/speculators or horders for even a split second. They should be working on improving their models and cutting costs. The later should be passed on to the consumer, Sorry, I tried to say that with a straight face and couldn't pull it off.

Anyway, they'll produce what they can sell, the only thing that might slow them down would be an extended global recession that kills demand, that's it and that's all that should slow them down
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Old 14 March 2009, 09:01 AM   #35
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Quote:
Originally Posted by wantonebad View Post

Anyway, they'll produce what they can sell, the only thing that might slow them down would be an extended global recession that kills demand, that's it and that's all that should slow them down
Yep...and we're there. Average recession since the Great Depression has lasted 15 months...seeing as we're now a little over 17 months into this one here in the U.S. (and there is no signs of improvement for all of '09), I would say anyone that doesn't think this is an extended recession (read: depression) has their head in the sand. Sad, but true. Cheers.
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Old 14 March 2009, 09:50 PM   #36
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Rolex should do what is best for them as a company and I'm sure thats what they will do.
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