More AD folklore.

[Rohan1806]

It makes sense doesn't it? As a brand and a manufacturer that ships out between 800k and a million pieces annually, how do I go about increasing my revenue?I either (1) increase the production of the "cheaper" but more popular stainless steel models and risk diluting the brand. This probably will require me to make additional investments to grow my infrastructure, or (2) I "gently nudge" my existing clientbase towards TT and PM models that cost 2-4 times what the SS models do, have larger margins, and doesn't require me to add new infrastructure and man power

[Wahlberg]

Originally Posted by Rohan1806

It makes sense doesn't it? As a brand and a manufacturer that ships out between 800k and a million pieces annually, how do I go about increasing my revenue?I either (1) increase the production of the "cheaper" but more popular stainless steel models and risk diluting the brand. This probably will require me to make additional investments to grow my infrastructure, or (2) I "gently nudge" my existing clientbase towards TT and PM models that cost 2-4 times what the SS models do, have larger margins, and doesn't require me to add new infrastructure and man power

I doubt anything had to be changed, they already raised their prices year after the year. Demand keept going up. They never needed to make more of anything.


ADs have to be bored out of their mind by now. Lack of stock + denying people all the time gets repetitive.

[Rohan1806]

Originally Posted by Wahlberg

I doubt anything had to be changed, they already raised their prices year after the year. Demand keept going up. They never needed to make more of anything.


ADs have to be bored out of their mind by now. Lack of stock + denying people all the time gets repetitive.

That's true. Maybe it's just a question of making hay while the sun shines.

[Avs Fan]

Originally Posted by Rohan1806

It makes sense doesn't it? As a brand and a manufacturer that ships out between 800k and a million pieces annually, how do I go about increasing my revenue?I either (1) increase the production of the "cheaper" but more popular stainless steel models and risk diluting the brand. This probably will require me to make additional investments to grow my infrastructure, or (2) I "gently nudge" my existing clientbase towards TT and PM models that cost 2-4 times what the SS models do, have larger margins, and doesn't require me to add new infrastructure and man power

Yes it does.

[joli160]

Your AD sales guy

Rolex is probably the most secretive company in the world. They never disclose anything about production data ever or about anything else for that matter.

[darius359]

Originally Posted by joli160

Rolex is probably the most secretive company in the world. They never disclose anything about production data ever or about anything else for that matter.

Totally true. On the flipside, if you work for an AD and you go to the Rolex LIC location and visit their vault, you can see for yourself the amount of stock that is available and not being shipped out. A quick conversation with one of the vault employees and you can get plenty of info on the slow release and allocation of Pro models, vs the readily available OPs for special order.

They really are masters of this game that they created. Remember in the late 90's when they reduced the number of ADs in half, globally? Production had not reduced though. With even fewer ADs since then, they're still churning out watches and selling through all their stock but they're doing it at a slow enough pace so the demand will always remain high. Not surprising for the brand that has been the number one advertiser for watches for the past 20 years...

[briansp82593]

Originally Posted by joli160

Your AD sales guy

Rolex is probably the most secretive company in the world. They never disclose anything about production data ever or about anything else for that matter.

Sure. That may be the case. But no matter if it’s Rolex or the NSA, there will always be a chink in the armor.

Didn’t stop the new 126610 subs from getting leaked. Or other information in the past. The only thing of this information I shared or whatever other information you have read is whether or not it’s credible. In this case, at the very minimum, is that it can be plausible.

I’m sure others have similar situations but my sales guy is someone who I consider a personal friend, even outside the AD. I don’t suspect him to fill me up with hot air. Neither him or I have anything to benefit from that information he was gracious enough to share.

It was questionable for me to share this information on the forum, something that may have been a little more privileged than I give credit for.

[teck21]

Originally Posted by briansp82593

Sure. That may be the case. But no matter if it’s Rolex or the NSA, there will always be a chink in the armor.

Didn’t stop the new 126610 subs from getting leaked. Or other information in the past. The only thing of this information I shared or whatever other information you have read read is whether or not it’s credible. In this case, at the very minimum, is that it can be plausible.

I’m sure others have similar situations but my sales guy is someone who I consider a personal friend, even outside the AD. I don’t suspect him to fill me up with hot air. Neither him or I have anything to benefit from that information he was gracious enough to share.

It was questionable for me to share this information on the forum, something that may have been a little more privileged than I give credit for.

I think the difference is that along the entire chain of design to manufacture, marketing for the sub range for example, there are a lot of individuals who will have access to a lot of information about it.

Might even have been the guy editing the video, or he left it on his computer and fell asleep and a housemate saw it, shared it and then it spreads like wildfire on the Internet. Who knows.

Decisions regarding strategy etc made at a boardroom level are likely to be known to far fewer people, and likely executives on a higher pay scale and therefore less likely to get leaked as well.


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[LeftHookLacey]

Originally Posted by Rohan1806

It makes sense doesn't it? As a brand and a manufacturer that ships out between 800k and a million pieces annually, how do I go about increasing my revenue?I either (1) increase the production of the "cheaper" but more popular stainless steel models and risk diluting the brand. This probably will require me to make additional investments to grow my infrastructure, or (2) I "gently nudge" my existing clientbase towards TT and PM models that cost 2-4 times what the SS models do, have larger margins, and doesn't require me to add new infrastructure and man power

Not sure this passes the logic test.

1) Luxury clothes, cars, etc don't do this and bands are not damaged. For example, if you want to buy a $20K suit, you can go buy one today.

2) Not sure how many people buy a very different products they don't want b/c they can't buy the one they want

[Breizh]

Originally Posted by LeftHookLacey

Not sure this passes the logic test.

1) Luxury clothes, cars, etc don't do this and bands are not damaged.

Actually many brands do:
You can go to Porsche and buy a Macan off the lot all day long but try a GT2RS, not happening.
Same thing at Ferrari, can't buy the latest and greatest off the lot as a new comer, or try a Birkin bag at Hermès.

[Rohan1806]

Originally Posted by Breizh

Actually many brands do:
You can go to Porsche and buy a Macan off the lot all day long but try a GT2RS, not happening.
Same thing at Ferrari, can't buy the latest and greatest off the lot as a new comer, or try a Birkin bag at Hermès.

Same with alot of the big fashion houses like LV or Hermes. You can't walk in and buy any product off their catalogue.