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Dan S · 18 October 2020, 12:23 PM

Some fun reading.

El Cascarrabias · 18 October 2020, 12:30 PM

Nice!

stmoore · 18 October 2020, 12:37 PM

Funny they are showing chapter ring / gilt watches in 69.

Dan S · 18 October 2020, 12:41 PM

Quote:

Originally Posted by stmoore

Funny they are showing chapter ring / gilt watches in 69.

Seems like a PCG case, too. I'm guessing they were re-using a drawing from previous brochures, but I haven't made a study of them. I like how there is so much attention paid to actually using it as a dive watch.

sutats · 18 October 2020, 09:14 PM

9:12:31
"Special safety Auto-lock device"?
A time when colour printing was costly.

1William · 18 October 2020, 10:42 PM

Nice.

roh123 · 18 October 2020, 10:47 PM

Quote:

Originally Posted by stmoore

Funny they are showing chapter ring / gilt watches in 69.

Yeah. You’ll find the same on GMT brochures from the same era.

Rumar89 · 19 October 2020, 11:08 AM

The locations are fascinating to me: 9 offices in Asia (if OZ/NZ are excluded) including 3 in Japan alone, 7 in Europe, 3 each in NA & SA, and 1 in Africa. Was Rolex doing that much business in Asia in the 60’s?

wsfarrell · 19 October 2020, 11:49 AM

Quote:

Originally Posted by sutats

"Special safety Auto-lock device"?

I think they're talking about the clasp lock.

Dan S · 19 October 2020, 11:50 AM

Quote:

Originally Posted by sutats

"Special safety Auto-lock device"?

Quote:

Originally Posted by wsfarrell

I think they're talking about the clasp lock.

This refers to the bezel. You need to push it down to rotate it.

"The Auto-lock safety revolving bezel, which can be turned only by pressing down on the bezel ..."

sutats · 20 October 2020, 03:32 AM

Quote:

Originally Posted by Dan S

This refers to the bezel. You need to push it down to rotate it.

"The Auto-lock safety revolving bezel, which can be turned only by pressing down on the bezel ..."

Fascinating stuff, I always thought Rolex bezels were clicky since introduction and that the press to turn mechanism was strictly a Tudor feature.

swish77 · 20 October 2020, 03:48 AM

Thanks for sharing. My favorite Rolex brochure. I love the language.

I wonder what guys would have thought back then if they knew the fanatical Rolex collectors' market in 2020.

“Deepsea divers … know that their life depends on knowing how long their air supply will last …” and knowing that their 5513 from 1969 has a serial number in the 2 million serial number range or it ain't legit!

Styles Bitchley · 20 October 2020, 07:58 AM

I love reading this old copy. So different from new Rolex luxury language.

macharle · 20 October 2020, 08:22 AM

God how do I get a poster of that B&W image???

Dan S · 20 October 2020, 08:25 AM

Quote:

Originally Posted by macharle

God how do I get a poster of that B&W image???

Now I'm wondering which image you're referring to.

Dan S · 20 October 2020, 08:27 AM

Quote:

Originally Posted by swish77

Thanks for sharing. My favorite Rolex brochure. I love the language.

I wonder what guys would have thought back then if they knew the fanatical Rolex collectors' market in 2020.

“Deepsea divers … know that their life depends on knowing how long their air supply will last …” and knowing that their 5513 from 1969 has a serial number in the 2 million serial number range or it ain't legit!

Yeah, it's a nice change of pace from all the threads about fakes, frankens, and frauds.

18 October 2020, 12:23 PM	#1
Dan S 2024 Pledge Member Join Date: Oct 2018 Location: Colorado, USA Posts: 6,260	Submariner (ref 5513) brochure from 1969 Some fun reading. __________________ @oldwatchdan on IG

18 October 2020, 12:30 PM	#2
El Cascarrabias "TRF" Member Join Date: Sep 2014 Real Name: Frank Location: USA Watch: 16613LB Posts: 1,006	Nice! __________________ _________ <=> You really need to be, not seem to be.

18 October 2020, 09:14 PM	#5
sutats "TRF" Member Join Date: Oct 2010 Location: London Posts: 1,225	9:12:31 "Special safety Auto-lock device"? A time when colour printing was costly. __________________ There's no such thing as a Submariner No Date, it's simply Submariner. You don't call a Porsche 911 Turbo, a Porsche 911 Turbo No S. www.instagram.com/sutatshorology Post Your Rolex/Tudor Watch Weight (PYRTWW)

18 October 2020, 12:37 PM	#3
stmoore Banned Join Date: Nov 2012 Location: US Watch: Gilt Posts: 1,592	Funny they are showing chapter ring / gilt watches in 69.

18 October 2020, 10:42 PM	#6
1William 2024 SubLV41 Pledge Member Join Date: Nov 2010 Location: North Carolina Watch: Rolex/Others Posts: 47,610	Nice.

19 October 2020, 11:08 AM	#8
Rumar89 "TRF" Member Join Date: Dec 2019 Location: Portland, OR Posts: 35	The locations are fascinating to me: 9 offices in Asia (if OZ/NZ are excluded) including 3 in Japan alone, 7 in Europe, 3 each in NA & SA, and 1 in Africa. Was Rolex doing that much business in Asia in the 60’s?

20 October 2020, 03:48 AM	#12
swish77 2024 Pledge Member Join Date: Jan 2009 Real Name: Aaron Location: CT/NYC Watch: ing the time! Posts: 6,985	Thanks for sharing. My favorite Rolex brochure. I love the language. I wonder what guys would have thought back then if they knew the fanatical Rolex collectors' market in 2020. “Deepsea divers … know that their life depends on knowing how long their air supply will last …” and knowing that their 5513 from 1969 has a serial number in the 2 million serial number range or it ain't legit!

20 October 2020, 07:58 AM	#13
Styles Bitchley "TRF" Member Join Date: Jun 2017 Location: Canada Watch: 1680 Posts: 1,398	I love reading this old copy. So different from new Rolex luxury language.

20 October 2020, 08:22 AM	#14
macharle "TRF" Member Join Date: Apr 2020 Real Name: Matt Location: Denver, CO Watch: Submariner Posts: 15	God how do I get a poster of that B&W image???

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