Selling to the grey market dealer

[Michael1968]

Hi,
My question is how much I can get when I decided to sell my watch to a jeweler or grey market dealer. So if my watch is worth around 12k usd can I expect to get around 6-7k usd if I will be selling for cash? Do you have any experience of selling the watches to those places? How I can negotiate the price if I dont want to make trade only selling? Thanks for help.

[Atone]

margins on watches are much smaller than you think. if you find the SELLING market price of your watch to be $12k, i'd expect $10,500 to $11k ish

[Zoomerang]

Originally Posted by Michael1968

Hi,
My question is how much I can get when I decided to sell my watch to a jeweler or grey market dealer. So if my watch is worth around 12k usd can I expect to get around 6-7k usd if I will be selling for cash? Do you have any experience of selling the watches to those places? How I can negotiate the price if I dont want to make trade only selling? Thanks for help.

Discount by about 10%-20% for profit going to the dealer after resale.

[huncho]

if your watch is worth 12k you'll get like 9-10

[Mifune]

9 to 9.5

[minute_man]

Examples:

Mint 1226610 Sub Date "market" price 15,5K
Grey dealers buy at less than 10K or MSRP at best

Mint 126334 bright blue, sticks on Jubilee "market" price 15K
Greys buy at well below MSRP (9K at best)

Not sure if you'll be getting anything better than 7-8K

Hope above helps

[MILGAUSS88]

Historically a dealer would pay about 60% of retail.
During the recent run up in prices that kind of got thrown out the window and it was not unusual to get 90% of market, as a lot of dealers were holding and selling later as the watches were quickly appreciating.

So, in the current market when prices have been dropping on most watches for the last 6 months it is not going to be as high of percentage. I do not think you are going to get 90% from to many dealers. And, it really is going to be dependent on what watch you are talking about. Is it a "hot" watch or is it one that they have 10 of, sitting in their case?

[Gab27]

A lot of secondary dealers are already holding a lot of inventory (some of which they may be underwater on), and the speed of inventory turnover has drastically slowed.

I would expect a lot of dealers to make a pretty low offer, and some might decline to make a cash offer at this point.

If you haven't already, it might be worth seeing what an AD (who deals in secondary sales) would pay for the watch.

[Moondoggy]

Originally Posted by Gab27

A lot of secondary dealers are already holding a lot of inventory (some of which they may be underwater on), and the speed of inventory turnover has drastically slowed.

I would expect a lot of dealers to make a pretty low offer, and some might decline to make a cash offer at this point.

If you haven't already, it might be worth seeing what an AD (who deals in secondary sales) would pay for the watch.

This makes sense.

[Tricolore66]

This.

Originally Posted by Mifune

9 to 9.5

[beshannon]

Originally Posted by Michael1968

Hi,
My question is how much I can get when I decided to sell my watch to a jeweler or grey market dealer. So if my watch is worth around 12k usd can I expect to get around 6-7k usd if I will be selling for cash? Do you have any experience of selling the watches to those places? How I can negotiate the price if I dont want to make trade only selling? Thanks for help.

I imagine each dealer is different. Have you contacted any to ask these questions?

[Chewbacca]

If a buyer or reseller hasn’t DM’d you after this post, I’d say your estimates are rich. There’s more product out there and they still need to retail what they paid more for.

I’d sell it here and undercut other sellers or even try Chrono24.

[GB-man]

Depends on the watch, the dealer, whether he/she has a buyer etc

This was an easy question to answer 6 months ago. Today it depends. Buyers are truly few and far between.

[brandrea]

Originally Posted by minute_man

Examples:

Mint 1226610 Sub Date "market" price 15,5K
Grey dealers buy at less than 10K or MSRP at best

Mint 126334 bright blue, sticks on Jubilee "market" price 15K
Greys buy at well below MSRP (9K at best)

Not sure if you'll be getting anything better than 7-8K

Hope above helps

That’s been my experience too.

[train-time]

Originally Posted by minute_man

Examples:

Mint 1226610 Sub Date "market" price 15,5K
Grey dealers buy at less than 10K or MSRP at best

Mint 126334 bright blue, sticks on Jubilee "market" price 15K
Greys buy at well below MSRP (9K at best)

Not sure if you'll be getting anything better than 7-8K

Hope above helps

These examples sound about right if you are actually able to get one of them to buy it right now. As others have said, they are more likely sitting heavy with pieces that are probably not moving too quickly as demand is way down so people wanting to fund the next leg of their journey may have a slower time of it.

[Chester01]

So if you have a watch lets say you bought it for 12K, they gray will offer you 5-6K, and then they will sell for 20K.

[minute_man]

Originally Posted by Chester01

So if you have a watch lets say you bought it for 12K, they gray will offer you 5-6K, and then they will sell for 20K.

If the "market" price of the piece in question is around 12K one can realistically expect an offer in the mid-high 7K's. If the market was hot, high 8K's would be the minimum.
Grey selling prices however continue to be very optimistic, to put it mildly, and yes, a 10K MSRP watch will be bought by them at or well below that mark right now as people are generally off-loading pieces lately.
Bear in mind though that these prices on grey sites are asking prices and I see a lot of stock sitting for months.
Some well established shops here (Athens) seem to have re-shuffled their stock and their hottest model listings are now without a price (price on request).
My guess is that they are still sitting on enough liquidity enabling them to maintain those silly asking prices as if nothing has changed. But unless market dynamics are reversed, it's only a matter of time for the first to one blink or twitch and then it's only one way and quickly; downhill...

[77T]

One additional thought - because you may not have a long history as a trusted buyer or seller, you may be asked to ship the Watch first.

When I was new here, I did that with Tony G (Justrolexes) and we did a deal after negotiating a final price.

On your price expectation, condition matters most, original owner with papers and all collateral helps, too.

As others mentioned, many sellers are well-stocked so you may get low offers or no offers.

But many who slide here have decided to wait it out, reduced their inventory, and may give you a bit better offer as they build up - that is, if you have a model with historically high demand.


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[Atone]

Originally Posted by minute_man

Examples:

Mint 1226610 Sub Date "market" price 15,5K
Grey dealers buy at less than 10K or MSRP at best

Mint 126334 bright blue, sticks on Jubilee "market" price 15K
Greys buy at well below MSRP (9K at best)

Not sure if you'll be getting anything better than 7-8K

Hope above helps

no sir. these numbers are not remotely accurate

[minute_man]

Originally Posted by Atone

no sir. these numbers are not remotely accurate

Are they too optimistic or too pessimistic?

These have been offered to me by various resellers in my neck of the woods and are a couple months old fwiw.

The "market" prices are current listings on major resellers' sites. They haven't undergone any meaningful change since.