Ebel Chronograph Sport from the early 1980's

[unknown]

Originally Posted by buddenfan

Whyd Ebel pretty much go from ‘hot’ to ‘dead’ in the watch community

Marketing
There is bad marketing and good marketing

Take for example Blancain, that was everything but haute horlogerie in the past.
They say they’re the oldest manufacturer since 1735

Ok but find me watches made in for example 1930? Won’t find them
They had the 50 fathoms but if you open one the movement just sucks
Mr Biver did a great job telling everyone how good and important the oldest brand was.
He succeeded

Same can be said about panerai and mr Bonati
They made a succes starting from nothing

I’m sure Biver could have do e or do the same with Ebel, and it’s even easier cause the have roots

Swatch did somehow the opposite with longines
Longines was a fantastic brand in the 1940-50-60 ‘s
Take the calibre 13zn of 30ch
These are stunning, somehow swatch decided they had to play in the entry luxury watch market. With succes looking at their sales volume. But it could have been a much better high end brand

So it’s all marketing

Unfortunately Movado sucks big time and seems they don’t know what to do with Ebel.

Let’s hope that one day they Movado will sell them to a serious investor.