Steelman argument for the Cubitus

[L_S_SHOE]

TS can say he doesn’t want the Nautilus to be the face of Patek, but he’s kidding himself. It already is.

He stubbornly refuses to increase the production of steel watches. Instead of listening to his would-be customers, he introduces a half-baked substitute that no one asked for and will consume limited production capacity, making the Nautilus/Aquanaut even harder to get.

It’s a joke, and a slap in the face of anyone who ever wanted a Nautilus/Aquanaut.


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[Vince_76]

Originally Posted by azmousss

interesting and thoughtful take
however, stern said he wants this specific watch/collection allocated to : young, first time patek clients without fuss or issue. but he in the same article acknowledged this won't be the case the first year. he then goes on to say after year 1 anyone who is a young first time client can get this watch within a year.
i simply do not believe it.
IF the intent of this collection is to give if to young first time buyers...no young first time buyer will ever get that stainless steel with the green dial. they wont.

Where did he say this?

[L_S_SHOE]

Originally Posted by Vince_76

Where did he say this?

https://www.hodinkee.com/articles/in...tus-collection


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[Vince_76]

Originally Posted by L_S_SHOE

https://www.hodinkee.com/articles/in...tus-collection


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Thank you sir! Quite funny unless there is a top down mandate from Geneva to ADs

[byow]

Originally Posted by L_S_SHOE

TS can say he doesn’t want the Nautilus to be the face of Patek, but he’s kidding himself. It already is.

He stubbornly refuses to increase the production of steel watches. Instead of listening to his would-be customers, he introduces a half-baked substitute that no one asked for and will consume limited production capacity, making the Nautilus/Aquanaut even harder to get.

It’s a joke, and a slap in the face of anyone who ever wanted a Nautilus/Aquanaut.


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Maybe people who only want an Aquanaut/Nautilus are not the customers PP wish to acquire.

In that case, it makes sense that PP does not adapt their strategy to these persons.

[Armis]

Originally Posted by metallic

Too big... yes. Too derivative...of course. Lazy design...yes again. Will it sell like hotcakes... you betcha.

Agreed. I don’t know if this is a stroke of genius from TS who didn’t want PP to be simply known as the Nautilus company, but ultimately what you say is essentially what it all boils down to.

Originally Posted by RichardBartlett

The more I see, the more I like them. Only the TT is a miss for me.

Jedi mind trick: “You will like the Cubitus.” j/k :)
Honestly, I am liking them too. I’m just waiting for the initial picture of one on Mark Wahlberg’s wrist.

[L_S_SHOE]

Originally Posted by byow

Maybe people who only want an Aquanaut/Nautilus are not the customers PP wish to acquire.

In that case, it makes sense that PP does not adapt their strategy to these persons.

Then I would say PP failed. The Cubitus is not nearly different enough from the Aquanaut/Nautilus. They are the same customer.


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[byow]

Originally Posted by L_S_SHOE

Then I would say PP failed. The Cubitus is not nearly different enough from the Aquanaut/Nautilus. They are the same customer.


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I think it is a bit early to reach that conclusion.

From what I know, collectors have already expressed their interest in these new timepieces, though they have several Nautiluses and Aquanauts.

Time will tell.

[enjoythemusic]

Originally Posted by L_S_SHOE

Then I would say PP failed. The Cubitus is not nearly different enough from the Aquanaut/Nautilus. They are the same customer.

PP will sell every... single... one... they can mass produce. Double and triple sealed is the goal.

No reason to wear it. Safe is best until the next bubble or when you need extra cash. That, imho, is what is best about the new releases. These new releases are possibly not to be considered for any real use like swimming, diving, and carefully consider if you live where it rains hard a lot. Leave it double or triple sealed, that's your best bet.

[L_S_SHOE]

Originally Posted by enjoythemusic

PP will sell every... single... one... they can mass produce. Double and triple sealed is the goal.

No reason to wear it. Safe is best until the next bubble or when you need extra cash. That, imho, is what is best about the new releases. These new releases are possibly not to be considered for any real use like swimming, diving, and carefully consider if you live where it rains hard a lot. Leave it double or triple sealed, that's your best bet.

I agree. Anything PP makes will sell, regardless of whether it’s good or bad. It only matters who else is buying it.

My point is that TS was adamant that he doesn’t was PP to be defined by the Nautilus, but the Cubitus is basically a square Nautilus.

So, I would say he’s failed at creating something different, and the customers he’s going to attract are going to be the same customers that did or would buy a Nautilus/Aquanaut.


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[edyu]

I've been thinking about the design of cubitus for a couple days and I believe the design could work if it were targeting the better sex by shrinking the case to 34-36mm because square watches look great on women. I think it would be awesome at a smaller size and instead of being an entry level PP but an alternative to the twenty four.

And for rest, use the similar design language but with a rectangular case and it could be different enough from nautilus and work as a unisex entry level watch.

[INC]

^ In my opinion, there are too many great competitors at that size. You can't usually sell a women's watch for as much as a men's watch, and if it's going to be called a women's watch, then men won't wear that size even if it would otherwise fit them well.

But it is my humble opionion only.

[Gamut]

I think it is possible to assume that the design of the Cubitus was engineered so that it would NOT become a grail/goal watch (like the 5711), yet would maintain enough desirability for the entry buyer to happily purchase if it was offered as an available option, which would also earn him a spending history. That is, after the initial demand for the Cubitus settles down in the near future.

It was what the Aquanaut and the Nautilus initially were, but when the Nautilus and the Aquanaut became so hyped that it overshadowed the desirability of precious metal grand comps, Mr. Stern needed to end the 5711, as well as to come up with a replacement of a desirable yet not overly desirable entry watch.

May be that was why the square shape was chosen.