IWC dropped their retail prices by 10%

[shammad10]

Just noticed that IWC have dropped their retail prices by about 10% on their pilots chronos.
I don’t know the previous prices on other models to check- but here is some screenshots to show the previous prices and new prices.

I wonder whether other richemont brands will follow suit, such as Panerai and JLC who massively hiked their prices.






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[brandrea]

Interesting … thanks for the share

[samson66]

That is odd. I guess after several rounds of price increases they began to realize they are pricing themselves out of the market. IWC is still a way better value pre-owned.

I got roughly 50% of MSRP as trade value on my pilot chrono that I traded for the white moonwatch. Good thing I bought it used or I'd really be crying.

[scarlet knight]

Setting up for a better Xmas. I am a recurrent drop in at a local boutique. Pretty sleepy every time. About a month ago, I got a 20% discount from an AD on a Portuguieser model. Something is going on.

[Cru Jones]

I think this is a UK thing?

[WatchEater666]

All the Richemont brands are so pricey now they are hard to justify imo.

[Cru Jones]

Originally Posted by WatchEater666

All the Richemont brands are so pricey now they are hard to justify imo.

Could say the same about many other luxury watch brands, including JLC, Omega, Rolex, Zenith, Grand Seiko and Blancpain…

[shammad10]

Originally Posted by Cru Jones

I think this is a UK thing?

Nope also in the US according to some screenshots on reddit.

[metallic]

Interesting indeed. I cannot recall another time where a watch brand decreased their MSRP. Risky strategy for a luxury product.

[enjoythemusic]

Originally Posted by WatchEater666

All the Richemont brands are so pricey now they are hard to justify imo.

My simple outlook at Richmont brands, does the price equal the, quality, watchmaker hours, and proper hand decoration (not just where / if visible). Many Richemont brands get eliminated quite fast.

[Jp28]

Originally Posted by metallic

Interesting indeed. I cannot recall another time where a watch brand decreased their MSRP. Risky strategy for a luxury product.

AP did a few years back and they seem to have managed….

[dchang81]

Originally Posted by metallic

Interesting indeed. I cannot recall another time where a watch brand decreased their MSRP. Risky strategy for a luxury product.

It happened 10 years ago, some drops were massive. One drop happened literally two weeks after my wife bought me a surprise watch ...

[Wingman244]

Unbelievable - the watch market is dead. Kid Kino says so...

[F131F]

Originally Posted by shammad10

Nope also in the US according to some screenshots on reddit.

Well, the Ingenieur Titanium I bought a few months ago was $14,600 and it's $14,600 as of right now.

[ap1]

Originally Posted by enjoythemusic

My simple outlook at Richmont brands, does the price equal the, quality, watchmaker hours, and proper hand decoration (not just where / if visible). Many Richemont brands get eliminated quite fast.

How did a basic panerai get to 10k, it’s crazy

[Kinnakeet]

Mayors has bracelet big pilot 43 mm 25% off right now.

[texasmade]

Originally Posted by metallic

Interesting indeed. I cannot recall another time where a watch brand decreased their MSRP. Risky strategy for a luxury product.

Cartier dropped their MSRP a few years ago only to raise them back up the past 3 years.

[alllexandru]

Buyer market now
Making this move means that inventory is sitting dead and the cost of running such company are not sustainable anymore.
Market corrections happen all the time.
I hope others will see this as a sign because you can’t go forever raising prices.

[shammad10]

Originally Posted by F131F

Well, the Ingenieur Titanium I bought a few months ago was $14,600 and it's $14,600 as of right now.

Ingenieur seems to be the only line not reduced.

[shammad10]

Originally Posted by alllexandru

Buyer market now
Making this move means that inventory is sitting dead and the cost of running such company are not sustainable anymore.
Market corrections happen all the time.
I hope others will see this as a sign because you can’t go forever raising prices.

Exactly this.
I also have noticed of late that IWC is making a HUGE marketing push- nearly every 'watch instagram influencer' is suddenly wearing one/going to the factory and trying to push the brand.

[F131F]

Just got this from the local boutique (USA):

"Not sure it was global but there were price adjustments on some references due to global price positioning range between a few hundred up to $1000"

[Calatrava r]

So many companies really hiked their prices in the last few years and all they have to show for it is their watches selling on the secondary markets for large discounts.

[mgsooner]

Dying on the vine.

[omar-rye]

Originally Posted by ap1

How did a basic panerai get to 10k, it’s crazy

They take the luxury consumers for fools

[dchang81]

Originally Posted by omar-rye

They take the luxury consumers for fools

Well that statement is not inaccurate....

[alllexandru]

Originally Posted by omar-rye

They take the luxury consumers for fools

Good point.

[Cru Jones]

Originally Posted by omar-rye

They take the luxury consumers for fools

Or…… for the limited number produced, the price is what the market can support. You at least don’t see the value. That’s ok.

[1William]

Good to hear.

[Spartacus]

Just checked and did not see price drop on IWC Top Gun Models in US.

Love my IWCs, I think the issue is branding…not as much pricing.

[enjoythemusic]

Originally Posted by shammad10

...nearly every 'watch instagram influencer' is suddenly wearing one/going to the factory and trying to push the brand.

We all know in recent times that luxury goods sales have greatly declined in many areas of the consumer goods sector, and we can add that the 'influencer marketing' effect has also declined in usefulness. In fact, some 'influencers' have had a negative effect on some brands. Plus if/when certain lists come out, the consumer could decide on having a backlash towards brands as their 'ambassador / influencer' is found to have done very socially inappropriate things at certain parties / islands / yachts / etc.

Let's face it, the easy income of lazy companies just slapping a Tiffany Blue dial on it and upping the price to insanity may no longer work. Imho it has become an inside joke, or perhaps very embarrassing, what some companies have stooped down to doing just for easy CHF / USD / Euro / Yen / Buck and cheap-n-easy headlines.

In other words, the foolishness of the past Everything Bubble may now be catching up to some brands.

jmho ymmv