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dchang81 · 30 January 2025, 02:18 PM

Couldn't find anything about criteria for a watch to be certified pre-owned outside of it needing to be a few years old. Is that really it, just a servicing, and it can be certified?

rolexnyc718 · 30 January 2025, 02:42 PM

At least 3 yrs old and being way over priced are the criteria.

KatGirl · 30 January 2025, 05:17 PM

My understanding is that you sell to Rolex, then they get it serviced at RSC, and call it CPO. Also, at least 3 years old is correct. When they sell it, it comes in a nice Rolex service pouch, with a 2 year warranty card. As mentioned, it’s probably priced higher than current market value.

Kat

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hojlund · 30 January 2025, 06:36 PM

next year we will see a lot of 126500 daytona available for walk in customers at AD as CPO, at 25% over grey market price.

Bazil · 30 January 2025, 06:53 PM

I believe Rolex are trying to have their ADs as stand alone or 95% sales of Rolex watches, so this CPO is the goose that paid the golden egg for them, you walk in get told long wait list for watch you want but you can look at some 3 year old models, my AD says it’s a huge part of their sales so someone must be interested in it, there are of course pros and cons, Higher prices, but you get serviced watch, checked, two year warranty …
I look at grey prices and some sellers on here, I find those prices somewhat high, so it’s all down to each individual what they want more …

Moondoggy · 30 January 2025, 07:54 PM

Quote:

Originally Posted by rolexnyc718

At least 3 yrs old and being way over priced are the criteria.

travisb · 30 January 2025, 09:28 PM

Quote:

Originally Posted by rolexnyc718

At least 3 yrs old and being way over priced are the criteria.

Best sums it up.

guaibebe · 30 January 2025, 09:39 PM

Is it possible to sell it to Rolex and fetch 25% higher than grey market?

KatGirl · 31 January 2025, 03:55 AM

Quote:

Originally Posted by guaibebe

Is it possible to sell it to Rolex and fetch 25% higher than grey market?

No!

Kat

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Idaho · 31 January 2025, 05:49 AM

IMHO, CPO is for impulse buyers. It works. But as stated only a service pack and 2 year warranty come with. Priced too high. If you have a trusted GM dealer you get boxes and papers that were original to the AD sale. Good continuity.

georgekart · 31 January 2025, 05:53 AM

Quote:

Originally Posted by hojlund

next year we will see a lot of 126500 daytona available for walk in customers at AD as CPO, at 25% over grey market price.

I thought CPO has to be a discontinued model. Is it not the case?

BraveBold · 31 January 2025, 06:03 AM

I cross checked a reference another member just said they purchased CPO (see the other thread for an Explorer II)… 1916 Company sells that reference as CPO at parity or below the price offered by a popular “Trusted Seller” on here. So zero premium.

They also are selling with the box plus you get the confirmation of a recent service and two year warranty. Greater validation even than the reputation of grey dealers. Can’t believe I have to write that lol.

Let’s just be real here… someone needs to do the work to find the best value. Sometimes that absolutely will be CPO. Most times not, true…

A Cartier I sourced from a Trusted Dealer here needed a service done (stopped)… after I wore the watch maybe 20 times over 8 months. I am fine with that but let’s not pretend there isn’t value here - and when you move away from hype pieces, the Rolex CPOs can be compelling.

Calatrava r · 31 January 2025, 06:51 AM

I thought "we" can be any age as long as we have the money. LOL

502 to Right · 31 January 2025, 07:13 AM

I was pricing 16710 and 16700 GMT's last December. My local AD CPO had multiple and they were priced "only" 20% above what I found the gray/aftermarket fair market value to be. And if you calculate in the $850 value of a service it would be more like 15% above gray FMV. That's high but not crazy high. In my opinion anyway. For many people the assurance of getting a 100% authentic Rolex with a reliable 2 year warranty is worth it.

That said, I was at a different CPO AD last summer and they had a 126710 ceramic Pepsi for sale at 40% over gray FMV. Definitely not worth it in that case.

BraveBold · 31 January 2025, 07:40 AM

Quote:

Originally Posted by 502 to Right

I was pricing 16710 and 16700 GMT's last December. My local AD CPO had multiple and they were priced "only" 20% above what I found the gray/aftermarket fair market value to be. And if you calculate in the $850 value of a service it would be more like 15% above gray FMV. That's high but not crazy high. In my opinion anyway. For many people the assurance of getting a 100% authentic Rolex with a reliable 2 year warranty is worth it.

That said, I was at a different CPO AD last summer and they had a 126710 ceramic Pepsi for sale at 40% over gray FMV. Definitely not worth it in that case.

From what I’ve seen the “highly demanded” watches typically carry exorbitant CPO premiums above and beyond. I think they are satisfying customers who want it now, can pay that amount, and would prefer to keep everything through official channels.

Tools · 31 January 2025, 07:52 AM

Quote:

Originally Posted by dchang81

Couldn't find anything about criteria for a watch to be certified pre-owned outside of it needing to be a few years old. Is that really it, just a servicing, and it can be certified?

The CPO program is a Dealer program.

They can submit any Rolex over 3 years old to be certified. After that, the watch will need to go through the process and meet Rolex criteria for fit, finish, and authenticity; it then gets a new warranty, box, and accessories.

Customers can't do anything with the program except buy one of the certified watches.

inadeje · 31 January 2025, 10:41 AM

Rolex’s CPO program is the ultimate power move—with a twist. It guarantees that pre-owned Rolex watches meet the brand’s high standards, reinforcing the legendary longevity that makes Rolex a generational timepiece. More importantly, it allows Rolex to recertify its watches long after they’ve already profited from the initial sale, turning recertification into a lucrative revenue stream. At the same time, it strengthens ADs’ position in the secondary market. All in all, a brilliant strategy.

dchang81 · 1 February 2025, 02:51 PM

Quote:

Originally Posted by Tools

The CPO program is a Dealer program.

They can submit any Rolex over 3 years old to be certified. After that, the watch will need to go through the process and meet Rolex criteria for fit, finish, and authenticity; it then gets a new warranty, box, and accessories.

Customers can't do anything with the program except buy one of the certified watches.

So they have to be verified by Rolex themselves, or just the AD? There's not really any info besides they're serviced and get a pouch. I mean if they actually get verified by Rolex themselves that's a heck of a lot more reliable than some guy behind the counter at an AD....

Roddypeepa · Yesterday, 07:01 AM

Would imagine if it’s serviceable and doesn’t need ludicrous repairs, harming margins they’ll take it. I mean their margins are ludicrous anyway so they can certainly swallow expensive repairs.

I must say as an aside I thought cpo would be a force for good: provide some stability and certainty in the used market as I naively thought there might be some central price guidance. How wrong I was.

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dchang81 · Yesterday, 07:15 AM

I guess this goes back to my question, does the watch go to Rolex at all, or is this guided completely by the AD....?

Kevin of Larchmont · Yesterday, 08:10 AM

Quote:

Originally Posted by KatGirl

My understanding is that you sell to Rolex, then they get it serviced at RSC, and call it CPO. Also, at least 3 years old is correct. When they sell it, it comes in a nice Rolex service pouch, with a 2 year warranty card. As mentioned, it’s probably priced higher than current market value.

Kat

Sent from my iPad using Tapatalk

You sell the watch to the AD who owns and services the watch. The watch is then returned to Rolex for certification and is returned back to the AD for sale at a price set by the AD. CPO watches come with a new warranty card, pouch and box and may come with the original collateral if they were included when the watch was sold to the AD. If they weren’t included you still receive the Rolex CPO packaging, guarantee of authenticity and warranty.

Kevin of Larchmont · Yesterday, 08:12 AM

Quote:

Originally Posted by dchang81

I guess this goes back to my question, does the watch go to Rolex at all, or is this guided completely by the AD....?

Yes, the watch goes back to Rolex for certification before it is returned to the AD for eventual sale.

dchang81 · Yesterday, 08:30 AM

Quote:

Originally Posted by Kevin of Larchmont

Yes, the watch goes back to Rolex for certification before it is returned to the AD for eventual sale.

Thank you, there was not much info on the actual process. That's a lot more reassuring than a guy at the AD approving whatever over polished damaged watch and just servicing it and slapping cpo on it.

Tools · Yesterday, 10:58 AM

Quote:

Originally Posted by dchang81

So they have to be verified by Rolex themselves, or just the AD? There's not really any info besides they're serviced and get a pouch. I mean if they actually get verified by Rolex themselves that's a heck of a lot more reliable than some guy behind the counter at an AD....

It needs to go through Rolex approved process and be "certified" my an authorized/designated Rolex rep. Might be at an RSC, or at one of the many independent/authorized Service Shops.

Tools · Yesterday, 11:00 AM

Quote:

Originally Posted by georgekart

I thought CPO has to be a discontinued model. Is it not the case?

No, that is not the case.

dchang81 · Yesterday, 01:58 PM

Quote:

Originally Posted by Tools

It needs to go through Rolex approved process and be "certified" my an authorized/designated Rolex rep. Might be at an RSC, or at one of the many independent/authorized Service Shops.

So it's not necessarily done by Rolex themselves then, could be by the AD.... So there's no real criteria or regulations then for whar qualifies outside of a few years old.

Kevin of Larchmont · Yesterday, 02:17 PM

Look, I don’t want to get into an argument here but two CPO ADs have told me that the service is done locally by the purchasing CPO AD and then the watch is returned to Rolex to verify condition, undergo certification (however that may be defined) and then returned to the CPO AD with CPO box, pouch and warranty card for eventual sale. I was told this by a Rolex certified watchmaker at one CPO AD and a sales rep who I’ve purchased two CPO watches from at another AD (1916 Company). Furthermore the the SA at 1916 told me twice that I could return the CPO watch if unworn but they charged a $500 restocking fee because the new CPO warranty card is registered at the time of sale and if the watch is returned by the customer to the selling AD then it has to go back to Rolex to verify condition again and for recertification and a new warranty card that can be dated and registered for the subsequent sale.

Again, not trying to poke anyone with a sharp stick I am just sharing my lived experience.

30 January 2025, 02:18 PM	#1
dchang81 2025 Pledge Member Join Date: Aug 2014 Location: Cleveland Posts: 2,194	Any specific criteria besides age to qualify for certified pre-owned? Couldn't find anything about criteria for a watch to be certified pre-owned outside of it needing to be a few years old. Is that really it, just a servicing, and it can be certified?

30 January 2025, 06:53 PM	#5
Bazil 2025 Pledge Member Join Date: Apr 2022 Real Name: Bazil Brush Location: Star Gazing Watch: Any Daytona Posts: 4,116	I believe Rolex are trying to have their ADs as stand alone or 95% sales of Rolex watches, so this CPO is the goose that paid the golden egg for them, you walk in get told long wait list for watch you want but you can look at some 3 year old models, my AD says it’s a huge part of their sales so someone must be interested in it, there are of course pros and cons, Higher prices, but you get serviced watch, checked, two year warranty … I look at grey prices and some sellers on here, I find those prices somewhat high, so it’s all down to each individual what they want more … __________________ *One day, it just stops ticking, so enjoy every second* If you have no enemies, you have no character. Taking a stand always creates opposition. Paul Newman *“A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.”*

31 January 2025, 10:41 AM	#17
inadeje 2025 Pledge Member Join Date: Jan 2013 Location: Miami Watch: me lose count. Posts: 5,985	Rolex’s CPO program is the ultimate power move—with a twist. It guarantees that pre-owned Rolex watches meet the brand’s high standards, reinforcing the legendary longevity that makes Rolex a generational timepiece. More importantly, it allows Rolex to recertify its watches long after they’ve already profited from the initial sale, turning recertification into a lucrative revenue stream. At the same time, it strengthens ADs’ position in the secondary market. All in all, a brilliant strategy. __________________ ♛ 218206 Roman ♛ 116689 ♛ 126710BLRO ♛ 16520 white ♛ 16523 white ♛ 16610 ♛ 5513 Birth Year - ✠ Patek Philippe 5980/1R-001 - AP 26331ST Panda - Panerai Bronzo 671, 111 & 183, Ω Speedmaster 1957 Broad Arrow, Cartier Santos XL - Montblanc TimeWalker Chrono 41

30 January 2025, 02:42 PM	#2
rolexnyc718 "TRF" Member Join Date: Mar 2020 Location: New York Posts: 152	At least 3 yrs old and being way over priced are the criteria.

30 January 2025, 05:17 PM	#3
KatGirl 2025 Pledge Member Join Date: Jul 2012 Real Name: Kat Location: CA, USA Watch: 126233 Wimbledon T Posts: 7,667	My understanding is that you sell to Rolex, then they get it serviced at RSC, and call it CPO. Also, at least 3 years old is correct. When they sell it, it comes in a nice Rolex service pouch, with a 2 year warranty card. As mentioned, it’s probably priced higher than current market value. Kat Sent from my iPad using Tapatalk

30 January 2025, 06:36 PM	#4
hojlund "TRF" Member Join Date: Sep 2023 Location: london Posts: 468	next year we will see a lot of 126500 daytona available for walk in customers at AD as CPO, at 25% over grey market price.

30 January 2025, 09:39 PM	#8
guaibebe "TRF" Member Join Date: Jul 2013 Location: N/A Posts: 15	Is it possible to sell it to Rolex and fetch 25% higher than grey market?

31 January 2025, 05:49 AM	#10
Idaho "TRF" Member Join Date: Jul 2022 Location: Mississippi Posts: 62	IMHO, CPO is for impulse buyers. It works. But as stated only a service pack and 2 year warranty come with. Priced too high. If you have a trusted GM dealer you get boxes and papers that were original to the AD sale. Good continuity.

31 January 2025, 06:03 AM	#12
BraveBold "TRF" Member Join Date: Jun 2023 Location: USA Posts: 1,655	I cross checked a reference another member just said they purchased CPO (see the other thread for an Explorer II)… 1916 Company sells that reference as CPO at parity or below the price offered by a popular “Trusted Seller” on here. So zero premium. They also are selling with the box plus you get the confirmation of a recent service and two year warranty. Greater validation even than the reputation of grey dealers. Can’t believe I have to write that lol. Let’s just be real here… someone needs to do the work to find the best value. Sometimes that absolutely will be CPO. Most times not, true… A Cartier I sourced from a Trusted Dealer here needed a service done (stopped)… after I wore the watch maybe 20 times over 8 months. I am fine with that but let’s not pretend there isn’t value here - and when you move away from hype pieces, the Rolex CPOs can be compelling.

31 January 2025, 06:51 AM	#13
Calatrava r 2025 Pledge Member Join Date: Mar 2017 Location: United States Watch: Rolex and Patek Posts: 11,711	I thought "we" can be any age as long as we have the money. LOL

31 January 2025, 07:13 AM	#14
502 to Right "TRF" Member Join Date: Apr 2017 Location: Parts Unknown Posts: 351	I was pricing 16710 and 16700 GMT's last December. My local AD CPO had multiple and they were priced "only" 20% above what I found the gray/aftermarket fair market value to be. And if you calculate in the $850 value of a service it would be more like 15% above gray FMV. That's high but not crazy high. In my opinion anyway. For many people the assurance of getting a 100% authentic Rolex with a reliable 2 year warranty is worth it. That said, I was at a different CPO AD last summer and they had a 126710 ceramic Pepsi for sale at 40% over gray FMV. Definitely not worth it in that case.

Yesterday, 07:01 AM	#19
Roddypeepa "TRF" Member Join Date: Feb 2019 Real Name: Mark Location: Southern England Watch: DJ41 SubC SMP mast Posts: 1,743	Would imagine if it’s serviceable and doesn’t need ludicrous repairs, harming margins they’ll take it. I mean their margins are ludicrous anyway so they can certainly swallow expensive repairs. I must say as an aside I thought cpo would be a force for good: provide some stability and certainty in the used market as I naively thought there might be some central price guidance. How wrong I was. Sent from my iPhone using Tapatalk

Yesterday, 07:15 AM	#20
dchang81 2025 Pledge Member Join Date: Aug 2014 Location: Cleveland Posts: 2,194	I guess this goes back to my question, does the watch go to Rolex at all, or is this guided completely by the AD....?

Yesterday, 02:17 PM	#27
Kevin of Larchmont 2025 Pledge Member Join Date: Jul 2016 Location: The Ice House Watch: Ingersoll Mickey Posts: 3,523	Look, I don’t want to get into an argument here but two CPO ADs have told me that the service is done locally by the purchasing CPO AD and then the watch is returned to Rolex to verify condition, undergo certification (however that may be defined) and then returned to the CPO AD with CPO box, pouch and warranty card for eventual sale. I was told this by a Rolex certified watchmaker at one CPO AD and a sales rep who I’ve purchased two CPO watches from at another AD (1916 Company). Furthermore the the SA at 1916 told me twice that I could return the CPO watch if unworn but they charged a $500 restocking fee because the new CPO warranty card is registered at the time of sale and if the watch is returned by the customer to the selling AD then it has to go back to Rolex to verify condition again and for recertification and a new warranty card that can be dated and registered for the subsequent sale. Again, not trying to poke anyone with a sharp stick I am just sharing my lived experience.

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