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Old 4 February 2025, 05:53 AM   #1
TsoT
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Certified Pre-Owned Program Question

Hello,
Quick question for the forum - I was considering selling my timepiece (Ref. 126334) back to my AD under the Certified Pre-Owned program. I've enjoyed it for awhile and I'm looking to move on to a new model. I was wondering if anyone on the forum has had a positive (or even negative) experience selling their Rolex back to their AD. The main thing I'd like to know is if they gave you a fair price for your watch.
Thanks in advance for your help!
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Old 4 February 2025, 06:31 AM   #2
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Look at chrono and deduct 30 to 40% of the lowest price is close to what they are willing to offer I expect. Trade up you get some more.
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Old 4 February 2025, 06:32 AM   #3
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Selling your timepiece back to the AD under the Certified Pre-Owned program sounds like a good move if you're eyeing a new model.
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Old 4 February 2025, 08:18 AM   #4
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Going through this process at the moment.

I want to drop from 3 watches down to 2, I want to have that one watch that I get up and just put on my wrist and wear day in day out and a posh watch for weekends and nights out.

My collection comprises of TT SD43 which is going nowhere, it is just stunning, a DJ 126300 (2019) and a Submariner 124060 (2020). Neither the DJ or Sub if filling that daily driver role I want and I am not gelling with either watch, in fact my Omega Speedmaster has been on my wrist more that the Sub.

I contacted my SA completed some basic information and sent some pictures to them to look at. From this they gave me an initial assessment which gave me margin over my expenditure which considering the watches are 5.5 and 4.5 years old respectively, both have wear marks, both have scratches from day to day activities, didn't seem too bad.

But to get a firm offer the watches have to go and ben assessed at the store's main branch which will give me a final offer, this is where my watches are at present, I should hear by the weekend how much I will get.

What to buy?

I had been through the watches on the website a multitude of times and thought what if I went Explorer II, it was very different from the watches I was trading, very different from the TT SD43, the brushed links gave a 'tool watch' vibe which I quite liked, did they have one - yes, could I buy it - yes.

This weekend I visited the store with my boxed up due to send off for assessment, tried a few watches, some available YM40 grey dial nice but not me, TT GMT (too pricey), some not available and never likely to be for me. But the Explorer II black dial was there, it fitted my wrist beautifully and looked stunning, even Mrs O liked it, and as mentioned - I could have it.

The situation as of today is my watches are being assessed, once we agree on the final values I will collect the new watch and the store will transfer the balance of money to my account.

The store will do rather well out of the deal, as they will make a profit 3 times, the Explorer II when I buy it, the DJ and Submariner when they sell them.

Me? Well I'll got to wear two Rolex watches for well over 4 years and got back at least what I paid for them, which I think is pretty damn good. I could sell them privately but I'm not keen on doing that.

What do I think of the CPO program - its not bad, the watches have to be over 3 years old, yes the value offered is less than what they are on the market for but that's business. I think that the store has been fair (at least so far but final offer has still to materialise).

My SA openly admitted that using the CPO program helps you with purchases further down the road. Not sure that this will help me as I have no plans for another watch once this deal if finalised - but we all say that don't we.
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Old 4 February 2025, 08:42 AM   #5
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I have done CPO twice. Each time, I felt it was a motivator for the A.D. to sell me a watch off the waitlist. The first one was an explorer polar, the second one was green sub.

If you’re looking to squeeze every last dime out of your watch, CPO is not the move. If, like me, you don’t really care about squeezing every dime out of it, and you don’t wanna be meeting people at Starbucks or the mall to sell a $5000 watch, then CPO is genius move


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Old 4 February 2025, 08:42 AM   #6
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Quote:
Originally Posted by Oxfordian View Post
Going through this process at the moment.

I want to drop from 3 watches down to 2, I want to have that one watch that I get up and just put on my wrist and wear day in day out and a posh watch for weekends and nights out.

My collection comprises of TT SD43 which is going nowhere, it is just stunning, a DJ 126300 (2019) and a Submariner 124060 (2020). Neither the DJ or Sub if filling that daily driver role I want and I am not gelling with either watch, in fact my Omega Speedmaster has been on my wrist more that the Sub.

I contacted my SA completed some basic information and sent some pictures to them to look at. From this they gave me an initial assessment which gave me margin over my expenditure which considering the watches are 5.5 and 4.5 years old respectively, both have wear marks, both have scratches from day to day activities, didn't seem too bad.

But to get a firm offer the watches have to go and ben assessed at the store's main branch which will give me a final offer, this is where my watches are at present, I should hear by the weekend how much I will get.

What to buy?

I had been through the watches on the website a multitude of times and thought what if I went Explorer II, it was very different from the watches I was trading, very different from the TT SD43, the brushed links gave a 'tool watch' vibe which I quite liked, did they have one - yes, could I buy it - yes.

This weekend I visited the store with my boxed up due to send off for assessment, tried a few watches, some available YM40 grey dial nice but not me, TT GMT (too pricey), some not available and never likely to be for me. But the Explorer II black dial was there, it fitted my wrist beautifully and looked stunning, even Mrs O liked it, and as mentioned - I could have it.

The situation as of today is my watches are being assessed, once we agree on the final values I will collect the new watch and the store will transfer the balance of money to my account.

The store will do rather well out of the deal, as they will make a profit 3 times, the Explorer II when I buy it, the DJ and Submariner when they sell them.

Me? Well I'll got to wear two Rolex watches for well over 4 years and got back at least what I paid for them, which I think is pretty damn good. I could sell them privately but I'm not keen on doing that.

What do I think of the CPO program - its not bad, the watches have to be over 3 years old, yes the value offered is less than what they are on the market for but that's business. I think that the store has been fair (at least so far but final offer has still to materialise).

My SA openly admitted that using the CPO program helps you with purchases further down the road. Not sure that this will help me as I have no plans for another watch once this deal if finalised - but we all say that don't we.
You’re going to get back at least what you paid?

You must not have paid very much so good on you because I cannot imagine CPO being a good deal other than convenience. In fact, I don’t find it convenient to send my watch and wait for them to assess value.

I’ll be waiting on your results.

Enjoy!
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Old 4 February 2025, 08:44 AM   #7
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Quote:
Originally Posted by Oxfordian View Post
Going through this process at the moment.

I want to drop from 3 watches down to 2, I want to have that one watch that I get up and just put on my wrist and wear day in day out and a posh watch for weekends and nights out.

My collection comprises of TT SD43 which is going nowhere, it is just stunning, a DJ 126300 (2019) and a Submariner 124060 (2020). Neither the DJ or Sub if filling that daily driver role I want and I am not gelling with either watch, in fact my Omega Speedmaster has been on my wrist more that the Sub.

I contacted my SA completed some basic information and sent some pictures to them to look at. From this they gave me an initial assessment which gave me margin over my expenditure which considering the watches are 5.5 and 4.5 years old respectively, both have wear marks, both have scratches from day to day activities, didn't seem too bad.

But to get a firm offer the watches have to go and ben assessed at the store's main branch which will give me a final offer, this is where my watches are at present, I should hear by the weekend how much I will get.

What to buy?

I had been through the watches on the website a multitude of times and thought what if I went Explorer II, it was very different from the watches I was trading, very different from the TT SD43, the brushed links gave a 'tool watch' vibe which I quite liked, did they have one - yes, could I buy it - yes.

This weekend I visited the store with my boxed up due to send off for assessment, tried a few watches, some available YM40 grey dial nice but not me, TT GMT (too pricey), some not available and never likely to be for me. But the Explorer II black dial was there, it fitted my wrist beautifully and looked stunning, even Mrs O liked it, and as mentioned - I could have it.

The situation as of today is my watches are being assessed, once we agree on the final values I will collect the new watch and the store will transfer the balance of money to my account.

The store will do rather well out of the deal, as they will make a profit 3 times, the Explorer II when I buy it, the DJ and Submariner when they sell them.

Me? Well I'll got to wear two Rolex watches for well over 4 years and got back at least what I paid for them, which I think is pretty damn good. I could sell them privately but I'm not keen on doing that.

What do I think of the CPO program - its not bad, the watches have to be over 3 years old, yes the value offered is less than what they are on the market for but that's business. I think that the store has been fair (at least so far but final offer has still to materialise).

My SA openly admitted that using the CPO program helps you with purchases further down the road. Not sure that this will help me as I have no plans for another watch once this deal if finalised - but we all say that don't we.

Sounds promising. I am surprised that the Sub did not work for you as a daily.

Kat


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Old 4 February 2025, 08:46 AM   #8
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I did this last year at my AD. I wanted to move up from a TT Daytona to a PM Daytona on OF. My TT Daytona was just over three years old, and I had purchased it from them. They gave me what I had purchased it for (minus the sales tax). I thought this was a pretty fair offer considering I wore the watch for three years, the process was seamless and I was only out the sales tax.
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Old 4 February 2025, 09:06 PM   #9
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Quote:
Originally Posted by Gearjockey View Post
You’re going to get back at least what you paid?

You must not have paid very much so good on you because I cannot imagine CPO being a good deal other than convenience. In fact, I don’t find it convenient to send my watch and wait for them to assess value.

I’ll be waiting on your results.

Enjoy!
My watches were bought brand new through my AD where I lived at the time I paid the retail price for them, they will (probably) be bought by the AD where I live now.

To get back what you paid after wearing watches on and off over for the time frames mentioned is pretty good going IMHO.
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Old 4 February 2025, 09:13 PM   #10
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Sounds promising. I am surprised that the Sub did not work for you as a daily.

Kat


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I did like the Sub it is a great watch but I don't put it on my wrist and go WOW, I went for the Submariner rather than the Submariner Date as the aesthetics appealed to me more, in hindsight maybe I should have gone the other way round.
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Old 4 February 2025, 09:16 PM   #11
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Quote:
Originally Posted by Dave O View Post
I did this last year at my AD. I wanted to move up from a TT Daytona to a PM Daytona on OF. My TT Daytona was just over three years old, and I had purchased it from them. They gave me what I had purchased it for (minus the sales tax). I thought this was a pretty fair offer considering I wore the watch for three years, the process was seamless and I was only out the sales tax.
Nice to hear from someone who has been through the process and got the result that they wanted.

So far I am liking the process, to get back what you paid after 3+ years of use is good, I certainly haven't felt that I am being short changed in the process, and if I am unhappy with the final valuations I can walk away.
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Old 5 February 2025, 12:48 AM   #12
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I am considering this route after always saying I will never sell my watches. However, I have a few that I simply do not wear and considering why I keep them in the safe.

I'm not sure I will get back what I paid for my watch but could still get a pretty good deal out of it. By the time you pay fees on Chrono, the safety and quick turnaround with CPO seems attractive.
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Old 5 February 2025, 12:59 AM   #13
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Quote:
Originally Posted by Dave O View Post
I did this last year at my AD. I wanted to move up from a TT Daytona to a PM Daytona on OF. My TT Daytona was just over three years old, and I had purchased it from them. They gave me what I had purchased it for (minus the sales tax). I thought this was a pretty fair offer considering I wore the watch for three years, the process was seamless and I was only out the sales tax.
That sounds pretty fair all things considered
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Old 5 February 2025, 04:00 AM   #14
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[QUOTE=TsoT;13533569]Hello,
Quick question for the forum - I was considering selling my timepiece (Ref. 126334) back to my AD under the Certified Pre-Owned program. /QUOTE]

How long ago did you buy it?


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Old 5 February 2025, 05:32 AM   #15
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I am considering this route after always saying I will never sell my watches. However, I have a few that I simply do not wear and considering why I keep them in the safe.

I'm not sure I will get back what I paid for my watch but could still get a pretty good deal out of it. By the time you pay fees on Chrono, the safety and quick turnaround with CPO seems attractive.
Not sure where in the world you are, but the first step for me was answering some basic questions about the watch and submitting some photo's. I then received an initial value with a final value once the watch is formally assessed.

At every stage I have the option to say stop and I'm not selling the watch.

As far as I'm concerned there is nothing to lose and you are under no obligation to sell.
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Old 5 February 2025, 05:33 AM   #16
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[QUOTE=77T;13534360]
Quote:
Originally Posted by TsoT View Post
Hello,
Quick question for the forum - I was considering selling my timepiece (Ref. 126334) back to my AD under the Certified Pre-Owned program. /QUOTE]

How long ago did you buy it?


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To be accepted into the CPO program the watch must be at least 3 years old.
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Old 5 February 2025, 06:26 AM   #17
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I've done multiple trades with my AD. Typically they gave me the retail that I paid for the watch and let me apply that value towards a new watch.
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Old 5 February 2025, 06:30 AM   #18
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Certified Pre-Owned Program Question

[QUOTE=Oxfordian;13534474]
Quote:
Originally Posted by 77T View Post

To be accepted into the CPO program the watch must be at least 3 years old.

Well aware, Martin, thus the question for the OP.


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Old 5 February 2025, 10:43 AM   #19
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Thank you all for the help - yes, it is over 3 years old. I'll talk to my AD and see what they can do. Comments were of great assistance. Take Care!
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Old 5 February 2025, 10:44 AM   #20
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I bought it over 3 years ago.

[quote=77t;13534360]
Quote:
Originally Posted by tsot View Post
hello,
quick question for the forum - i was considering selling my timepiece (ref. 126334) back to my ad under the certified pre-owned program. /quote]

how long ago did you buy it?


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Old 6 February 2025, 03:43 AM   #21
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getting retail price paid back as credit sounds good in current market, unless private sale on a high-demand piece would fetch way over that I agree, i'd rather do that than meet strangers at Starbucks
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Old 6 February 2025, 09:20 AM   #22
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When I asked AD, they told me that "in principle, models that are more than three years old are eligible, but we will buy models even if they are less than three years old."
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Old Today, 03:51 AM   #23
Oxfordian
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Quote:
Originally Posted by Oxfordian View Post
Going through this process at the moment.

I want to drop from 3 watches down to 2, I want to have that one watch that I get up and just put on my wrist and wear day in day out and a posh watch for weekends and nights out.

My collection comprises of TT SD43 which is going nowhere, it is just stunning, a DJ 126300 (2019) and a Submariner 124060 (2020). Neither the DJ or Sub if filling that daily driver role I want and I am not gelling with either watch, in fact my Omega Speedmaster has been on my wrist more that the Sub.

I contacted my SA completed some basic information and sent some pictures to them to look at. From this they gave me an initial assessment which gave me margin over my expenditure which considering the watches are 5.5 and 4.5 years old respectively, both have wear marks, both have scratches from day to day activities, didn't seem too bad.

But to get a firm offer the watches have to go and ben assessed at the store's main branch which will give me a final offer, this is where my watches are at present, I should hear by the weekend how much I will get.

What to buy?

I had been through the watches on the website a multitude of times and thought what if I went Explorer II, it was very different from the watches I was trading, very different from the TT SD43, the brushed links gave a 'tool watch' vibe which I quite liked, did they have one - yes, could I buy it - yes.

This weekend I visited the store with my boxed up due to send off for assessment, tried a few watches, some available YM40 grey dial nice but not me, TT GMT (too pricey), some not available and never likely to be for me. But the Explorer II black dial was there, it fitted my wrist beautifully and looked stunning, even Mrs O liked it, and as mentioned - I could have it.

The situation as of today is my watches are being assessed, once we agree on the final values I will collect the new watch and the store will transfer the balance of money to my account.

The store will do rather well out of the deal, as they will make a profit 3 times, the Explorer II when I buy it, the DJ and Submariner when they sell them.

Me? Well I'll got to wear two Rolex watches for well over 4 years and got back at least what I paid for them, which I think is pretty damn good. I could sell them privately but I'm not keen on doing that.

What do I think of the CPO program - its not bad, the watches have to be over 3 years old, yes the value offered is less than what they are on the market for but that's business. I think that the store has been fair (at least so far but final offer has still to materialise).

My SA openly admitted that using the CPO program helps you with purchases further down the road. Not sure that this will help me as I have no plans for another watch once this deal if finalised - but we all say that don't we.
Update 10th February

Received the full and final valuation for my DJ and Submariner from my SA and it was £2k below the initial offer.

On querying this discrepancy it became apparent that the difference was a cock-up as the valuers didn't realise that boxes and papers were provided and priced without. Once the error was identified the valuation returned to the combined initial valuation albeit with the DJ dropping slightly but the Submariner going up by the equivalent amount.

Based on this I accepted their offer and sold the watches into the CPO program, the total amount that I received was £200 more than I paid out for the two watches and after owning and wearing the watches over the last 4-5 years I think that the CPO valuation is pretty good.

Part of the money has gone on an Explorer II black dial which is just a beautiful watch and will work very nicely as my daily driver.

Overall and ignoring the box/papers blip I am very happy with the CPO process, for me it has worked very well indeed.

I struggle to comprehend how buying two watches, wearing them, getting scratches on them from that wear, then selling them can put more money back into my account than I paid out. People will say that I haven't factored inflation in which is true but to offset that I have had the pleasure of wearing them for over 4 years, not sure that you can have it both ways.

No values for each watch are contained within the post as these are personal to me.

I hope that the above is useful for anyone else contemplating using the CPO program.
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Old Today, 04:50 AM   #24
COMPLICATED PP
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I traded in a 36mm DJ and a 31mm DJ, both purchased as new 15 years ago. Sold them for more than double my original purchase price ( traded in at AD, although outright sale price offered without trading in was only slightly less)
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Old Today, 04:55 AM   #25
JRell
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Sold my Rolex back many times to my AD. Got my money back and in position to get the next one I want at retail.
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Old Today, 05:32 AM   #26
Oxfordian
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I traded in a 36mm DJ and a 31mm DJ, both purchased as new 15 years ago. Sold them for more than double my original purchase price ( traded in at AD, although outright sale price offered without trading in was only slightly less)
Is this just a deal with your AD or through the CPO program?
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Old Today, 05:32 AM   #27
Oxfordian
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Sold my Rolex back many times to my AD. Got my money back and in position to get the next one I want at retail.
Is this via the CPO program or just you trading with the AD?
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Old Today, 10:53 AM   #28
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Update 10th February

the total amount that I received was £200 more than I paid out for the two watches and after owning and wearing the watches over the last 4-5 years I think that the CPO valuation is pretty good.
AND you got another watch you want - sounds like winning
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Old Today, 04:34 PM   #29
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I bought a used 14060m from an AD in 2016, pre-CPO and clearly worn, box no papers but freshly serviced and with a two year warranty from the AD. Wore it off and on (mostly off) until last summer and offered it back to that same AD to purchase for CPO and they declined saying they had too many dive watches at the moment (they did have many in inventory). So I offered it in trade to a competing AD for a CPO 116600 (fairly priced, I compared to trusted sellers so no shade) and they gave me 60% more for it than I paid in 2016 and I paid the balance. Their initial conversational quote before physical inspection was for $500 more but I mistakenly told them that I had the papers when I didn’t (my lapse in memory). I suspect I’m an outlier having done well both buying (2) and selling (1) from CPO but there is good value to be found if you stay away from hype pieces.
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