PAM 1364 - $55k - Can you justify?

[Jackie Daytona]

It’s really beautiful but I. Not sure about $55k

[Onequik135i]

I would never spend that coin on a new one like that. If anything I would apply the funds towards a 90s vintage model.

[Horologest]

You are paying that price point almost exclusively for the value of solid 950 platinum. It's a big heavy watch and a lot of platimum.

[1William]

Originally Posted by Horologest

You are paying that price point almost exclusively for the value of solid 950 platinum. It's a big heavy watch and a lot of platimum.

The amount of Platinum does not reflect the price. Someone will come along in a bit and give you the price of Platinum and based on weight the amount in the watch. Plenty of discussion on the Rolex side of thing as to why the disparity and the general conclusion is that it is seen as more exclusive.

[mjm700]

Price dropped to $50,900. Maybe I need to just keep waiting!

[inadeje]

In my opinion, Panerai has been stuck in a bit of a dilemma ever since they switched to the four-digit reference system. The brand’s heritage is built around two iconic stainless steel cases: the Luminor with its signature crown guard and the Radiomir with its wire lugs. Historically, these watches didn’t use in-house movements—early models even relied on Rolex calibers. That’s where Panerai’s real roots lie.

When Panerai re-entered the civilian market in the late '90s, they stuck to that formula, using modified Unitas 6497 movements. But ever since, it seems like the brand has been trying to outgrow its own legacy—experimenting with unusual case materials and marketing so-called "in-house" movements that, when you dig deeper, often look like reworked versions of other manufacturers' calibers.

If you ask me, Panerai would be wise to go back to what made them special: focus on those two classic cases in stainless steel and embrace the exclusivity that comes with lower production numbers. Sure, it might mean accepting sales volumes closer to that of independent brands, but it would reignite the passion among loyal collectors. After all, the brand’s parent company has plenty of other names in its portfolio to showcase innovation—no need to dilute Panerai’s rich heritage.

And as for a $55,000 platinum Panerai? Honestly, I just don’t get it. To me, it's a non-starter. The resale value of these non-heritage models speaks volumes about how the broader watch community feels. Collectors aren’t buying into the detours away from what made Panerai great in the first place.

[emtee]

Originally Posted by inadeje

In my opinion, Panerai has been stuck in a bit of a dilemma ever since they switched to the four-digit reference system. The brand’s heritage is built around two iconic stainless steel cases: the Luminor with its signature crown guard and the Radiomir with its wire lugs. Historically, these watches didn’t use in-house movements—early models even relied on Rolex calibers. That’s where Panerai’s real roots lie.

When Panerai re-entered the civilian market in the late '90s, they stuck to that formula, using modified Unitas 6497 movements. But ever since, it seems like the brand has been trying to outgrow its own legacy—experimenting with unusual case materials and marketing so-called "in-house" movements that, when you dig deeper, often look like reworked versions of other manufacturers' calibers.

If you ask me, Panerai would be wise to go back to what made them special: focus on those two classic cases in stainless steel and embrace the exclusivity that comes with lower production numbers. Sure, it might mean accepting sales volumes closer to that of independent brands, but it would reignite the passion among loyal collectors. After all, the brand’s parent company has plenty of other names in its portfolio to showcase innovation—no need to dilute Panerai’s rich heritage.

And as for a $55,000 platinum Panerai? Honestly, I just don’t get it. To me, it's a non-starter. The resale value of these non-heritage models speaks volumes about how the broader watch community feels. Collectors aren’t buying into the detours away from what made Panerai great in the first place.

Completely agree with everything you just said. Shame it’ll never happen cos Richemont want maximum £ at any cost.

[inadeje]

Originally Posted by emtee

Completely agree with everything you just said. Shame it’ll never happen cos Richemont want maximum £ at any cost.

The main problem I see and why Panerai is locked into its erroneous direction is because they simply have too much vested at this point. The error committed cannot be - walked back - easily because they threw huge money into stand alone boutiques in expensive locations, staff, marketing, etc. That move means they need to pump out whatever the gullible will buy simply to sustain the infrastructure and not necessarily making any more money than they did without these overzealous and frankly unrealistic aspirations. Shutting all that down and reducing costs significantly will be forced due to failure. They’re not far off that precipice but there’s still time to alter the trajectory before crash and burn occurs. Over dramatic? We shall see

[mjm700]

Originally Posted by emtee

Completely agree with everything you just said. Shame it’ll never happen cos Richemont want maximum £ at any cost.

So Panerai should just go back and make the 2 original watches and call it a day? Everyone appreciates heritage, but there needs to be innovation and evolution. Maybe you don't like the current direction and pricing, but that doesn't mean turn back, just find another way. I do appreciate the diverse materials that Panerai uses - currently have gold, bronze, steel, ceramic, and titanium in my collection. I also love plat watches.

I definitely disagree on this watch - and may go for on the secondary market. I think it is unique and stunning. Will it hold its value - unlikely - but that isn't my focus. I never thought I would consider a complicated PAM (aside from a GMT), but the Italian letter and interesting month indicator are intriguing. I also love the dial. Maybe.

[njlam]

$55K for a platinum watch on strap is probably not unreasonable, however, I would not pay that much for this one.

Personally, I prefer the Luminor case to the Radiomir and the date/month functions look Seiko-like. Overall, not an impressive attempt at entering the higher priced watch universe.

Bring on a platinum 233 with a blue dial and I am in!

[njlam]

BTW, you can get a platinum IWC minute repeater or a platinum Omega 321 Speedmaster, both on straps for $55K-$60K....hard to think Panerai in in the same league...