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Old 12 February 2010, 12:53 PM   #1
Lost Texan
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Question regarding new SS Ceramic Sub

My AD told me today that he anticipated a US $6k to $6.5k retail. Are there any AD's on TRF that will be selling them once they hit the market?

Last edited by Lost Texan; 12 February 2010 at 12:56 PM.. Reason: Grammar
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Old 12 February 2010, 01:11 PM   #2
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I am sure lots of guys will be selling them but no ADs, and you'llbe paying top $$$ at first
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Old 12 February 2010, 02:07 PM   #3
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A lot of sellers on TRF have been able to acquire and sell new relesase watches before, so I guess the ceramic sub shouldn't be any different.

As Tony said, be prepared to pay a premium if you want to be one of the first.
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Old 12 February 2010, 02:09 PM   #4
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impossible to lbe listed lower than gmt2c....at least 7k...
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Old 12 February 2010, 08:39 PM   #5
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Your AD is way off. The MSRP of the 16610 is $6,000 and MSRP of the 116710 is $7,000. I bet you the MSRP of the new Sub will be a tad over $7,000
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Old 12 February 2010, 09:01 PM   #6
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Thats if they do hit the market.
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Old 12 February 2010, 09:04 PM   #7
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If recent history is any guide, then if and when a new S/S Ceramic Sub is released, it'll command a premium over MRSP during the first months of issue.

This was what happened with the Daytona, Sub LV, the GMT IIc, the Milgauss GV and the Deepsea and I'm sure it'll happen again, especially since the Sub is such an iconic Rolex.

It'll be interesting to see how much that premium will be, and how long it'll last.
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Old 12 February 2010, 09:38 PM   #8
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I would have thought it will sit in the middle ref price between the current Sub and the new GMTIIc ie $6500-$6800. This would seem logical to me as the GMT does have the added benifit of a complication. Guess only time will tell.
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Old 12 February 2010, 10:00 PM   #9
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I agree---My guess is it will go for mid 7k's retail. Looking forward to seeing it. I still love the old look myself though!
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Old 12 February 2010, 11:34 PM   #10
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It will definitely be a tad over $7k.

Probably $7200-7400.
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Old 12 February 2010, 11:43 PM   #11
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I can't see why the new sub ( if and when it comes on the market ) should be more expensive then the 116710LN unless it has the glidelock . The 3186 movement has an extra complication compared to the 3135 and the GMT2c has polished center links ( one thing I hope the eventual new Sub will not have )
My way of looking at it . Nothing more
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Old 12 February 2010, 11:58 PM   #12
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Well, I heard from my AD that Rolex will be expecting a price increase around March 15th-18th. So if there really is one, my guess is probably the current price for the 116710LN will be around $8000 or so since there has been no price increase for a while already. So, this would allow the sub to fit right in around $7500.
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Old 13 February 2010, 01:56 AM   #13
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but the old sub is more expensive than old gmt2 .. and u can get more discount on gmt 2 than sub.
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Old 13 February 2010, 02:31 AM   #14
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I agree---My guess is it will go for mid 7k's retail. Looking forward to seeing it. I still love the old look myself though!
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Old 13 February 2010, 03:55 AM   #15
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$7500 is way to much for a Sub IMHO, that being the case I will start to look else where.
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Old 13 February 2010, 03:59 AM   #16
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The MSRP for the current SS Sub-date 16610 is US$6,000..........so we can expect over $7K for the new Ceramic model if and when it arrives.

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Old 13 February 2010, 04:01 AM   #17
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Originally Posted by hennabav View Post
... my guess is probably the current price for the 116710LN will be around $8000 or so since there has been no price increase for a while already. So, this would allow the sub to fit right in around $7500.
I can't see a 14.2% increase on the 116710. It retails for $7K right now and you think a $1K increase is possible? I don't see it.

If the price increase happens I think it will be more in the 5-8% range and the new sub will be in the $7500 - $7800 range.

If no price increase happens, I think the new sub will be around $7200.
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Old 13 February 2010, 04:28 AM   #18
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$7500 is way to much for a Sub IMHO, that being the case I will start to look else where.
lol, sure u will...

lets not judge until we see the final product and the MSRP

i am sure once some time passes, we can get it at a reasonable price from sellers here at TRF.
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Old 13 February 2010, 04:50 AM   #19
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how do u explain dssd for 9250 then? remember its a luxury item ...cannot be judged from cost alone....

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$7500 is way to much for a Sub IMHO, that being the case I will start to look else where.
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Old 13 February 2010, 05:01 AM   #20
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Your right I will probably just stump up the cash

However the DSSD is a different beast to a Sub, although I would not buy one I don't really think it's over priced as there aint much in the market that can compare to one. Dam who would have thought I would give praise to a DSSD. DSSD owners don't quote me it's a one off. ;-)
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Old 13 February 2010, 05:04 AM   #21
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Good time to pick up the older stock at a discount.
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Old 13 February 2010, 06:54 AM   #22
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Where can we get them at a discount? Are the AD's discounting a possibly soon to be discontinued model? I would think they might be demanding a higher price. Just asking.
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Old 13 February 2010, 11:27 AM   #23
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I'm not sure how long some of you have been following Rolex...???

The Sub has always been priced more than the GMT... The GMT IIc was priced at almost 2 thousand above the 16710 to pass the Sub, but only because it was the first ceramic.. The TT Subs go for more than the TT Gmt's, so certainly, when the Sub ceramic comes out, it will almost certainly be priced above the GMT....

And if the GMT gets a price increase before the Sub hits the shelves, then yes... You will be looking at a Sub close to or more than 8 thousand...
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Old 13 February 2010, 11:37 AM   #24
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I bought my 16610 from an AD last month for $5850.
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Old 13 February 2010, 11:49 AM   #25
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It will be expensive. This is one that I will never understand why Rolex feels the need to "improve." To each their own though..
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Old 13 February 2010, 02:13 PM   #26
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Quote:
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I'm not sure how long some of you have been following Rolex...???

The Sub has always been priced more than the GMT... The GMT IIc was priced at almost 2 thousand above the 16710 to pass the Sub, but only because it was the first ceramic.. The TT Subs go for more than the TT Gmt's, so certainly, when the Sub ceramic comes out, it will almost certainly be priced above the GMT....

And if the GMT gets a price increase before the Sub hits the shelves, then yes... You will be looking at a Sub close to or more than 8 thousand...
Off course Tools you are quite right ref the GMT to Sub pricing I didn't take that into account.

$8000 for a Sub though? I fear you may be actually right. Glad I got my 16610 then
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Old 13 February 2010, 02:18 PM   #27
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There will be lots of 16610's for sometime to come.

No worries re: the new Sub. THAT will be around for a long time as well - IF - it gets launched!
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