10th Anniversary of Panerai Landmark Prince's Boutique

[Carlos98326194]

PANERAI OPENS EXCLUSIVE EXHIBITION IN HONOUR OF 10TH ANNIVERSARY OF LANDMARK PRINCE’S BOUTIQUE
http://www.panerai.com/s_news_eve.xp...mode=view_news

Hong Kong, 3rd October, 2012 – Fine Italian watchmaker Officine Panerai celebrates a decade of success for its LANDMARK PRINCE’S Boutique in Hong Kong today with the opening of a week-long exclusive exhibition of iconic Panerai timepieces from the past 10 years. The Panerai LANDMARK PRINCE’S Boutique was the brand’s first boutique in Asia, when it opened in 2002, and the second worldwide after the historic Panerai boutique in Florence, Italy.

The exhibition, which will be open to the public at the Landmark Atrium in Central until October 9, was unveiled to a selection of VIPS, business partners and media from the Asia Pacific Region with a cocktail, followed by a private dinner at 8 ½ Otto e Mezzo Bombana under the ministrations of the celebrity chef Umberto Bombana, the only Italian 3 Michelin Stars Chef outside Italy and a veritable ambassador of Italian taste and culture worldwide.

The display of 48 exclusive timepieces was made possible by the generosity of private collectors who selflessly shared their prized timepieces for the exhibition, thereby presenting a rare and exclusive opportunity for visitors to admire these remarkable pieces of innovation under one roof in Hong Kong.

Visitors who stepped within the three-sided semi-transparent walls surrounding the central booth innovatively shaped like a Luminor case were immediately transported to Panerai’s world of Italian heritage and design. The top of the booth shows the iconic simple Luminor dial with Super-LumiNova® effects on the hour indices.

The 48 iconic timepieces are housed within two double-sided showcases divided into four different zones located at each linear hour index. The outer faces of all 8 showcases are also lit by the glow of Super-LumiNova® effects. The four zones reflect the brand’s fundamental values, the authenticity, exclusivity and rarity of its products and the brand’s outstanding identity that embodies a unique mix of classic Italian design and innovative Swiss technology and craftsmanship.

Zone A – History enables visitors to step into Officine Panerai’s rich Italian heritage with 12 vintage pieces including the Radiomir - 47mm (PAM00021) and the Mare Nostrum - 52mm (PAM00300).
The Radiomir – 47mm was Panerai’s first special edition timepiece after the brand’s acquisition by the Richemont group in 1997. The timepiece was a re-edition of the first Radiomir produced in 1938 and was the first to carry the Radiomir name. Introduced in 2010, the Mare Nostrum – 52mm was a special re-edit of the chronograph that had originally been designed as a deck officer’s watch for the Italian Navy in 1943.

Zone B – Exclusivity celebrates some of the most exclusive pieces in the past decade and includes the Luminor Marina Militare – 47mm (PAM00217) and the rare Luminor Marina – 44mm (PAM00412) among the exhibited 18 timepieces.
The Luminor Marina Militare – 47mm (PAM00217) is the first Panerai left-handed timepiece with a Luminor 1950 case, a special edition highly sought-after by collectors. Also, the Luminor Marina - 44mm (PAM00412) is a boutique special edition created for and only available in Panerai’s Hong Kong boutiques. The caseback is personalized with the intricate engraving of the Hong Kong skyline featuring the Bank of China Tower in the foreground.

Zone C – Technicality pays tribute to Panerai’s sophisticated movements with 9 technical timepieces that include the Luminor Submersible 1950 Amagnetic 3 Days Automatic Titanio – 47mm (PAM00389) as well as the L’Astronomo – Luminor 1950 Equation of Time Tourbillon Oro Bianco – 50mm (PAM0036502).
Part of the Contemporary Collection, the Luminor Submersible 1950 Amagnetic 3 Days Automatic Titanio (PAM00389) is powered by the in-house automatic P.9000 calibre and is the latest novelty of the Italian brand, presented for the first time in the Asia Pacific Region. The special construction of the titanium case makes it remarkably resistant to magnetic fields and the case was inspired by the models made by the Panerai for the Egyptian navy in the 1950s. The L’Astronomo (PAM0036502) is the most complicated wristwatch ever created by Panerai. Fitted with the in-house hand-wound mechanical P.2005/G movement, the watch was created as a tribute to Galileo Galilei and features the Tourbillon function, tailor made with a sky chart, sunrise and sunset indicators and equation of time.

Zone D – Innovation features groundbreaking developments in special materials exemplified by 9 models, including the Radiomir Composite Marina Militare 8 Giorni – 47mm (PAM00339) and the Radiomir 8 Days GMT Oro Rosso – 45mm (PAM00395).
The Panerai Composite is formed through a complex process of plasma micro-arcs ceramisation that results in a unique material that guarantees comfort, great aesthetics, lightness and resistance to knocks, scratches and high temperatures. The Red Gold for the casing of the PAM00395 was only introduced by Panerai in 2012 and is the 5NPt, a special alloy that holds an unusually high percentage of copper and platinum, thus giving it both depth of color as well as preventing oxidation.

The last highlight is the special display of the Luminor 1950 3 Days – 47mm (PAM00372) case evolution, located in the central area of the Exhibition, presented to showcase the authenticity and the attention to the smallest historical details of every Panerai timepiece.

To date, Panerai has 44 of boutiques around the world, 16 of which are in the Asia Pacific region.

The exhibition, which is exclusive only to Hong Kong, is open to the public from 11:00 to 22:00 daily until October 9th, 2012.



Exhibition: 10th Anniversary of LANDMARK PRINCE’S Building Boutique Exhibition
Venue: Landmark Atrium
Location: G/F, The Landmark, 16 Des Voeux Road Central, Hong Kong
Date: October 3rd – 9th 2012
Time: 11:00 to 22:00

Free admission



Passed by today and I was like a kid in a Candy store

First off are some awesome Lumes...





What else? A very Panerai stage setup



Different stages of the Composite casing


Now the watches




















Please forgive me if there are double posts cause all those bad boys look darn the same


Some notable pieces that caught my attention









and my very own 292


Hope I did some justice with those awesome timepieces cause I suck at taking photos

[nauticajoe]

Simply beautiful!

[Watchcraze007]

Thank you, Carlos! Just beautiful! But really looking forward to seeing this in Dubai!

[leeye]

yes i am here today!!!!! my special night vision shot!

don't mean to rub salt into the wound but there is an exhibition on the new 2012 models in Shanghai next week.

[yakmeister]

Simply spectacular. Hopefully one day in the states...

[DiverAsia]

Thanks Carlos! Love all the shots.
Thanks for the post and letting us enjoy these unique pieces as well.
Watch out for Lee, he is around there somewhere.

Cheers!

[nick c]

wow thanks for sharing

[Watchcraze007]

I bet they got short on watches and asked Lee to pitch in!

[DiverAsia]

Originally Posted by Watchcraze007

I bet they got short on watches and asked Lee to pitch in!

I bet Lee was there to watch over the watches he donated to the collection. He wanted to make sure no one was going to pinch any of them.

[WatchTimes]

WOW
Awesome
Thank you for sharing!

[tmh888]

Thank you so much for sharing that! Love the day night shot.

[Travelller]

Originally Posted by Carlos98326194

...Hope I did some justice with those awesome timepieces...

Wow, that is cool Wish they would do that in Vienna!!! Thanks for the pics - made for the perfect tour

As for all those watches... I would have also felt like a kid in a candy store

Originally Posted by leeye

...my special night vision shot...

[Cru Jones]

Awesome. Thank you!

[ocwatching]

fantastic event...

[bcacncnc]

Cool...thx for heads up....I'm gonna pop by today.

[mrarchiegoodwin]

Thanks for sharing this. Spectacular. Beautiful exhibit in watch crazy Hong Kong. Can't believe the Landmark, after decades, is still retail central in Central.

[DiverAsia]

Originally Posted by mrarchiegoodwin

Thanks for sharing this. Spectacular. Beautiful exhibit in watch crazy Hong Kong. Can't believe the Landmark, after decades, is still retail central in Central.

Yes! It just seems to be placed so well that everyone has to pass through or near it to get where they are going.
It does have about any shop you could want from high end to low end brands as well as some nice restaurants.

[leeye]

Originally Posted by Watchcraze007

I bet they got short on watches and asked Lee to pitch in!

hahaha thanks guys but no i was not asked to "loan" my watches for the exhibition.

according to the sales representative, these watches were all bought from the HK Boutique in the past.

[leeye]

Originally Posted by tmh888

Thank you so much for sharing that! Love the day night shot.

had to fiddle to with my camera settings to get this unique shot, otherwise the green lume will not show up.

[Glenn422]

Hey what's that california dial with a second sub dial?

[MrPhatKatt]

great pics and thanks.

[2careless]

I also saw the event and took a shot at the same spot :-)

[DiverAsia]

Would love to go and see this. Too late for me though.
Last time I was at Landmark the Dries Van Noten boutique was getting ready to open up, just missed it though.
Cheers!

[DiverAsia]

Originally Posted by glenn.onggara

Hey what's that california dial with a second sub dial?

Looks like the Pam 349
http://www.paneraisource.com/watch_d...ecial_274.html

[Survivor]

Beautiful!!!!!!!

[red1108nyc]

Great shots and thank you for sharing! Wish I was there wow..