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7 June 2013, 12:52 PM
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#1 |
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"TRF" Member
Join Date: Jul 2011
Real Name: Nishant T.
Location: DC Area
Watch: JLC NS Chrono GMT
Posts: 779
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Interesting ...
Browsing through the watch magazines tonight, it came as a surprise to me that AP doesn't figure in top 25 watch advertisers in the US !
I like that :) No Panerai either or JLC or Blancpain for that matter .. Cool. Ain't it ? |
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7 June 2013, 01:00 PM
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#2 |
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"TRF" Member
Join Date: May 2013
Location: Boston
Posts: 1,431
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I wonder how those figures are compiled. For example, AP seems to spend a lot of money on sponsorships, and has built brand awareness that way. Do you think that's considered advertising, or do those figures only refer to print, billboard and social media ads?
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7 June 2013, 01:16 PM
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#3 |
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"TRF" Member
Join Date: Apr 2012
Real Name: Alex
Location: Chicago
Watch: AP,PP, Rolex
Posts: 37,156
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I like it when I don't see the same watch I am wearing on someone else's wrist. Cool info
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7 June 2013, 03:53 PM
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#4 |
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2024 Pledge Member
Join Date: May 2012
Real Name: Soly
Location: UK/US
Watch: Rolex, AP, PP
Posts: 3,089
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I don't think I've ever seen AP ads in print media. PP/Rolex, yes.
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7 June 2013, 03:56 PM
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#5 |
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Banned
Join Date: May 2011
Real Name: HR
Location: Planet Earth
Watch: -ing Barts.
Posts: 4,244
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Just like lambo. Never seen their advertisement.
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7 June 2013, 04:13 PM
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#6 | |
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"TRF" Member
Join Date: Feb 2013
Location: N/A
Watch: N/A
Posts: 1,374
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Quote:
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7 June 2013, 04:20 PM
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#7 |
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"TRF" Member
Join Date: May 2013
Real Name: David
Location: Hong Kong
Watch: R-A-P-I-O
Posts: 289
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They do horse racing sponsorship in HK though, huge prize for the event.
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7 June 2013, 11:00 PM
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#8 |
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"TRF" Member
Join Date: May 2007
Location: .
Posts: 17,898
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They do 'selective' advertising which I love!
Under the radar is fantastic--heck less than Casio 
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7 June 2013, 11:43 PM
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#9 |
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"TRF" Member
Join Date: May 2013
Location: United States
Posts: 4
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I'm surprised Hublot isn't on there either. I suppose they focus mostly on sponsorships, like AP. But I do see a lot of print ads for them also, unlike AP.
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8 June 2013, 12:39 AM
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#10 |
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"TRF" Member
Join Date: Jul 2009
Location: Cave
Watch: Sundial
Posts: 33,950
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AP just pays some of the guys here like Hal and Thomas. What more do they need?
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8 June 2013, 12:56 AM
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#11 | |
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"TRF" Member
Join Date: Aug 2009
Real Name: Mr. H
Location: Dallas
Watch: them for me!
Posts: 7,180
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Quote:
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WATCHES ARE THE NEW CURRENCY!/ MEMBER 27491/OFFICIALLY DESIGNATED OLD TIMER /AP OWNERS CLUB MEMBER Instagram @watchcollectinglifestyle 
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8 June 2013, 01:11 AM
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#12 | |
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2025 Pledge Member
Join Date: Feb 2013
Real Name: Louis
Location: Bay Area, CA
Watch: Le Mans
Posts: 5,461
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Quote:
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8 June 2013, 01:12 AM
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#13 | |
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"TRF" Member
Join Date: May 2007
Location: .
Posts: 17,898
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Quote:
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8 June 2013, 02:29 AM
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#14 | |
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2024 Pledge Member
Join Date: Feb 2010
Real Name: Neil
Location: UK
Watch: ing ships roll in
Posts: 59,369
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Quote:
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8 June 2013, 02:42 AM
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#15 |
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2024 Pledge Member
Join Date: Oct 2009
Location: USA & France
Posts: 11,077
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Make no mistake, AP is very marketing savvy. They are a maker and promoter of luxury goods, just like the rest of them! :-)
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10 June 2013, 12:09 PM
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#16 |
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"TRF" Member
Join Date: May 2013
Location: United States
Posts: 4
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Funny timing, AP is all over the Tony Awards
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10 June 2013, 12:18 PM
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#17 |
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"TRF" Member
Join Date: Jul 2012
Location: Toronto
Posts: 273
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wow surprise result
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