price increases

[DrTom]

how often does omega increase prices? and idea of how much when they do?
thanks

[speedy_master1]

my boutique inform me today that the Speedy man in the moon. 3750.50 is going up in price to extra $600 due to the all new presentation box. the new speedy man on the moon will come with the Extra nylon strap and tool kit and a omega loop.

[SohAIS]

wow that is quite a jump

[Kringkily]

Uh 600 for the standard model due to a box? They better make it with Oak and hand carve it for that price jump lol

[c.capt]

At least once a year. I believe not too long ago they had two increases in the same year, though I may be mistaken and thinking of another company.

$600 is nothing compared to the $1100 jump on the Aqua Terra. Plus they redesigned it, and it is (IMHO) fugly.

[c.capt]

I know in recent years, Omega has been trying to push up their prices to compete with Rolex, but at a MSRP of $6600, the new AT Skyfall will be at the same price point as a DateJust and I just can't see Omega winning that battle.

Dont' get me wrong, I love Omega (have a SMPc and a PO 8500), but I think they've been a bit misguided lately.

[JP Chestnut]

Originally Posted by Kringkily

Uh 600 for the standard model due to a box? They better make it with Oak and hand carve it for that price jump lol

Indeed. If that's the case, it makes me glad to already have mine.

[DrTom]

i think omega is moving into rolex $ territory and rolex is moving into the 'leaving the ionosphere' territory....

[Cuts33]

Originally Posted by c.capt

...but at a MSRP of $6600, the new AT Skyfall will be at the same price point as a DateJust and I just can't see Omega winning that battle.

A smooth bezel DJ II retails for $7150. If the new AT's are $6600 (I'm holding out hope they are less and price it below the bumblebee), it is still a $500 savings over the DJ.

I agree though, they have their work cut out for them at that close a price point to get the masses to ignore the Rolex name and go to "new and improved" Omega over a relatively nominal price difference.

That being said, I think the changes to the AT are in direct response to the DJII. The new AT and a smooth bezel DJII look pretty similar with the PCL's.

[Kringkily]

But if you compare the upgrades and such Omega has done to their movements instead of simply installing a silicon spring and a few parts on an old workhorse, the price increase would make sense. The state of the art technology and finish on the Omega new movements are getting up there.

[JP Chestnut]

Originally Posted by Cuts33

I agree though, they have their work cut out for them at that close a price point to get the masses to ignore the Rolex name and go to "new and improved" Omega over a relatively nominal price difference.

I wonder how much consumers will care about the new anti-magnetic movements. I couldn't care less since I've never (not even once) experienced a magnetized watch in over 10 years of daily automatic watch wearing. If I did have a problem with it, I'd buy a $50 degausser off Ebay, not a new $6,000 watch.

[Wesley Crusher]

Originally Posted by JP Chestnut

I wonder how much consumers will care about the new anti-magnetic movements. I couldn't care less since I've never (not even once) experienced a magnetized watch in over 10 years of daily automatic watch wearing. If I did have a problem with it, I'd buy a $50 degausser off Ebay, not a new $6,000 watch.

If nothing else, it's cool to have. I enjoy seeing new technology. To the WIS, an anti-magnetic movement welcomed. Everybody else, though... I doubt they care.

WIS: "New anti-magnetic movement? Awesome!"
Average Joe: "What the hell is anti-magnetic?"

[Cuts33]

Originally Posted by Kringkily

But if you compare the upgrades and such Omega has done to their movements instead of simply installing a silicon spring and a few parts on an old workhorse, the price increase would make sense. The state of the art technology and finish on the Omega new movements are getting up there.

I'm not saying the price increase is not justified given the improvements and investments Omega has made and continues to make.

As noted by JP, the problem is going to be that Omega needs to educate the market to a point where a "typical" customer buys into the advances Omega has made and places greater value on that than the Rolex name.

[Cuts33]

Originally Posted by Wesley Crusher

Average Joe: "What the hell is anti-magnetic?"

It won't stick to your fridge.

[JP Chestnut]

Originally Posted by Wesley Crusher

If nothing else, it's cool to have. I enjoy seeing new technology. To the WIS, an anti-magnetic movement welcomed. Everybody else, though... I doubt they care.

WIS: "New anti-magnetic movement? Awesome!"
Average Joe: "What the hell is anti-magnetic?"

I actually think it might be the opposite.

WIS: "I own 20 watches and have never had one magnetize. So what?"
Average Consumer: "My super awesome Omega is anti-magnetic and that crappy Rolex isn't!"

In my opinion, magnetization is a non-issue and this will be used to market towards people new to watches and is designed to justify Omega's new pricing structure. Given the choice between a not anti-magnetic watch, and one that's 15mm+ in thickness, I'm going with the thinner watch.

[c.capt]

Originally Posted by Cuts33

A smooth bezel DJ II retails for $7150. If the new AT's are $6600 (I'm holding out hope they are less and price it below the bumblebee), it is still a $500 savings over the DJ.

I agree though, they have their work cut out for them at that close a price point to get the masses to ignore the Rolex name and go to "new and improved" Omega over a relatively nominal price difference.

That being said, I think the changes to the AT are in direct response to the DJII. The new AT and a smooth bezel DJII look pretty similar with the PCL's.

I was comparing the 38.5mm AT to the 36mm DateJust, not a DateJust II - sorry for the confusion!

[c.capt]

Originally Posted by JP Chestnut

I actually think it might be the opposite.

WIS: "I own 20 watches and have never had one magnetize. So what?"
Average Consumer: "My super awesome Omega is anti-magnetic and that crappy Rolex isn't!"

In my opinion, magnetization is a non-issue and this will be used to market towards people new to watches and is designed to justify Omega's new pricing structure. Given the choice between an anti-magnetic watch, and one that's 15mm+ in thickness, I'm going with the thinner watch.

I agree, JP. I think a lot of watch companies are using the "buzz words" to try and refresh a line in hopes of garnering more sales. I hope that most WIS will see through their marketing propaganda. Last year's was the year of the ceramic refresh lol.

[JP Chestnut]

Originally Posted by c.capt

I agree, JP. I think a lot of watch companies are using the "buzz words" to try and refresh a line in hopes of garnering more sales. I hope that most WIS will see through their marketing propaganda. Last year's was the year of the ceramic refresh lol.

With that said, I'm glad that Omega is at least doing something to justify their march up the price ladder.

[aeon888]

Originally Posted by JP Chestnut

I actually think it might be the opposite.

WIS: "I own 20 watches and have never had one magnetize. So what?"
Average Consumer: "My super awesome Omega is anti-magnetic and that crappy Rolex isn't!"

In my opinion, magnetization is a non-issue and this will be used to market towards people new to watches and is designed to justify Omega's new pricing structure. Given the choice between a not anti-magnetic watch, and one that's 15mm+ in thickness, I'm going with the thinner watch.

That's your opinion but if most WIS doesn't really care about the newest or latest technological advancement in mechanical watchmaking then why do so many WIS anticipate the coming of Baselworld every year and even have to fly to attend the event? I don't have to explain what Baselworld showcases is to you since obviously you know what it is. I think the anti-magnetic properties of the newer watches is really a big deal among WIS and that is why most if not all big watch companies like Rolex and Omega are headed that direction. In fact, Rolex is starting their own new silicon hairspring in their newer movements.

If what you say is true then why would Rolex and Omega invest in so much money and "time" (no pun intended) and effort to develop newer advancements in mechanical watchmaking? Because 99.9% of WIS in the world do care of course unless someone is just a pretentious WIS.

[aeon888]

Originally Posted by Wesley Crusher

If nothing else, it's cool to have. I enjoy seeing new technology. To the WIS, an anti-magnetic movement welcomed. Everybody else, though... I doubt they care.

WIS: "New anti-magnetic movement? Awesome!"
Average Joe: "What the hell is anti-magnetic?"

I agree with this post.

[mtdavis004]

Bump

[Cuts33]

Originally Posted by mtdavis004

Bump

Did that just happen?

BTW - Welcome.

[c.capt]

Originally Posted by Cuts33

Did that just happen?

BTW - Welcome.

Thought I was in the wrong forum for a minute hahaha.

I guess I can see both sides on this one. I do like seeing new watches and technologies which debut at SIHH and Basel, but I guess I just don't see the perceived value in some of these "enhancements". I understand the manufacturers' attempts at striving to create a "better" watch - one that will last longer between services and be more accurate - and I can appreciate that.

[JP Chestnut]

Originally Posted by aeon888

That's your opinion but if most WIS doesn't really care about the newest or latest technological advancement in mechanical watchmaking then why do so many WIS anticipate the coming of Baselworld every year and even have to fly to attend the event? I don't have to explain what Baselworld showcases is to you since obviously you know what it is. I think the anti-magnetic properties of the newer watches is really a big deal among WIS and that is why most if not all big watch companies like Rolex and Omega are headed that direction. In fact, Rolex is starting their own new silicon hairspring in their newer movements.

If what you say is true then why would Rolex and Omega invest in so much money and "time" (no pun intended) and effort to develop newer advancements in mechanical watchmaking? Because 99.9% of WIS in the world do care of course unless someone is just a pretentious WIS.

Simple, the companies don't care about WIS types. If they did, the new Pepsi wouldn't cost $38,000. We represent a minor and irritating consumer segment. I'm sorry if that hurts your feelings. Also, I don't think "most WIS" care about Basel due to new technology at all. If so, we'd be talking about Sinn and Damasko - not luxury brands who stick a piece of ceramic on a watch, patent a silly name,(ceramacrome ) and tell us we should care about it.

This is twice you've responded to me in an seemingly aggressive tone. Bad day, or bad attitude, I don't care - keep it to yourself.

[DrTom]

sure they care about wis types....we are their best salesmen.....we do the selling...the 'would you like a bottle of water' guys are just the ones that process the cards...