New York Times article

[alanc]

Originally Posted by Wingman244

I am new to the watch world, purchased my first nice watch - a Rolex Polar E2 last year. I really have warmed up to the Rolex brand and its history over the last year.

The entire way they are handling this Daytona process has diminished the brand in my view. I just can't see or understand giving my money to a company that treats its customers this way. I'm done.

I really don't think the watch industry understands the new dynamics of the world. Can you imagine for one second Apple, Amazon or T-Mobile treating its customers this way? Maybe that is why watch sales were down? I have other avenues to spend my money in which the retailer is more than happy to treat me well.

I agree, to an extent. Nothing turns me off to something more than intentional shortages leading to inflamed desire. It creates an air of mystique about (in this case) a stainless steel watch with a ceramic bezel - rather an ordinary piece.

I could understand the hype about the Platona, but not this. Frankly, even if I had the funds for one and could get my hands on one, I'd pass. I'd spend a third of it on a big block Tudor and be far happier with my purchase.