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Old 25 October 2008, 08:51 PM   #1
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Icon5 Panerai sales

I had an interesting chat with a couple of London grey dealers recently. Both have told me the Panerai bubble has popped. One refuses to stock them, because in over a year he never sold one & the other is dropping his prices to shift what he has. He's reduced some by a couple of thousand & they still won't sell.

Do you think Panerai will become a niche brand without the fashionable wearers & just be worn by those who appreciate the brand?
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Old 25 October 2008, 09:55 PM   #2
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I had an interesting chat with a couple of London grey dealers recently. Both have told me the Panerai bubble has popped. One refuses to stock them, because in over a year he never sold one & the other is dropping his prices to shift what he has. He's reduced some by a couple of thousand & they still won't sell.

Do you think Panerai will become a niche brand without the fashionable wearers & just be worn by those who appreciate the brand?

Can i get the name of the shop dropping prices by a couple of thousand

As for Panerai, they're overpriced now, especially the chronos and specialist ones, but i can't say i've noticed them dropping sales or prices lately in the two ADs i go into.
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Old 25 October 2008, 09:58 PM   #3
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Can i get the name of the shop dropping prices by a couple of thousand

As for Panerai, they're overpriced now, especially the chronos and specialist ones, but i can't say i've noticed them dropping sales or prices lately in the two ADs i go into.
Hi Ryan

Admittedly they were grey dealers, but for one to refuse to sell them shocked me.
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Old 25 October 2008, 10:08 PM   #4
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Hi Ryan

Admittedly they were grey dealers, but for one to refuse to sell them shocked me.

Grey dealers are those who overprice the item anyway, from what i've been seeing lately Panerai are selling as good as ever, although either through ADs or through sales/swaps on internet forums.

Personally i think Panerai are overpriced at present, they need to drop their prices by a good 20% on the models that have modified ETA movements as the markets getting a bit crowded and the bubble will burst if they don't start either controlling their prices, the numbers they produce or if they don't start making more in-house movements at a better price range.
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Old 25 October 2008, 10:43 PM   #5
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I had an interesting chat with a couple of London grey dealers recently. Both have told me the Panerai bubble has popped. One refuses to stock them, because in over a year he never sold one & the other is dropping his prices to shift what he has. He's reduced some by a couple of thousand & they still won't sell.

Do you think Panerai will become a niche brand without the fashionable wearers & just be worn by those who appreciate the brand?
Panerai bubble has popped ? .... So,why is a 104,always difficult to find ? I have never even seen a 164.210s are always sold out. Why the high pricing on the 127,232,249 and not even to mention the 203 and 21

I doubt it.

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Old 25 October 2008, 10:54 PM   #6
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Panerai bubble has popped ? .... So,why is a 104,always difficult to find ? I have never even seen a 164.210s are always sold out. Why the high pricing on the 127,232,249 and not even to mention the 203 and 21

I doubt it.

232 value is down in the market now...
So with 249.
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Old 26 October 2008, 12:01 AM   #7
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232 value is down in the market now...
So with 249.
True,its down,BUT considering what they cost new,the are still great value retainers for the owners.Now as a buyer,its a great time to buy !!

...just dont try and get it on credit !! ... Although ,it seems in some parts of the world they give loans to anybody !!!!
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Old 26 October 2008, 12:32 AM   #8
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Panerai bubble has popped ? .... So,why is a 104,always difficult to find ? I have never even seen a 164.210s are always sold out. Why the high pricing on the 127,232,249 and not even to mention the 203 and 21

I doubt it.

You would have to ask the dealers I spoke to. For one dealer in London to refuse to stock them is very significant. In London near the Ritz hotel, not a sleepy village in the countryside.
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Old 26 October 2008, 02:07 AM   #9
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You would have to ask the dealers I spoke to. For one dealer in London to refuse to stock them is very significant. In London near the Ritz hotel, not a sleepy village in the countryside.

I need to take a trip to London this week
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Old 26 October 2008, 03:37 AM   #10
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You would have to ask the dealers I spoke to. For one dealer in London to refuse to stock them is very significant. In London near the Ritz hotel, not a sleepy village in the countryside.
One dealer refusing to stock them is significant ??? ... ...,because he is in London,near the Ritz ?? Credit crunch got him perhaps ??

I prefer the sleepy village in the country side then !!
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Old 26 October 2008, 04:36 AM   #11
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The Ritz is just down the road from Old Bond Street, so lots of jewellers there, including a couple of Panerai ADs, i doubt they're stopping selling Panerai for any other reason than they're getting squeezed out of the market. Grey dealers rarely pick and choose their watches, they buy off the public cheap and sell them at 30-40% more, if you walked into a grey dealer and wanted to trade your Panerai for a Rolex/AP/Patek/etc they would take your watch.
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Old 26 October 2008, 04:57 AM   #12
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If he's grey dealer, maybe his supply is running low.
Around there, they are still selling all they can get in.
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Old 26 October 2008, 06:07 AM   #13
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The way they are having two price rises a year, it's no wonder public demand has slumped. Havnt the people at Panerai heard of the world wide Depression ?
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Old 26 October 2008, 06:20 AM   #14
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How many price increases has Rolex had this year?
Just curious
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Old 26 October 2008, 01:55 PM   #15
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The way they are having two price rises a year, it's no wonder public demand has slumped. Havnt the people at Panerai heard of the world wide Depression ?
In my country,Panerai only had one increase this year, in April.Went up substantially.Before April it was extremely well priced and thats when I bought my whole collection.
Now, with the big players running to the safety of the US dollar,at the expense of all other currencies in the world,the next increase may come soon ................

All brands went up in pricing.

Careful of the word depression.Its something reading about it,but quite another living it.Lets pray we dont get to that point.

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Old 26 October 2008, 03:41 PM   #16
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How many price increases has Rolex had this year?
Just curious
Two, in March & October.
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Old 26 October 2008, 03:54 PM   #17
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At least today was not the day that I heard something that a dealer said that wasn't total crap.
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Old 26 October 2008, 06:32 PM   #18
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At least today was not the day that I heard something that a dealer said that wasn't total crap.

I agree
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Old 26 October 2008, 07:15 PM   #19
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At least today was not the day that I heard something that a dealer said that wasn't total crap.
Yes,the dealer... an interesting population group.Although the guys I deal with on PAM are fantastic .No complaints.
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Old 26 October 2008, 07:41 PM   #20
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Ypu, sometimes dealer sucks...
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Old 26 October 2008, 11:36 PM   #21
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The Ritz is just down the road from Old Bond Street, so lots of jewellers there, including a couple of Panerai ADs, i doubt they're stopping selling Panerai for any other reason than they're getting squeezed out of the market. Grey dealers rarely pick and choose their watches, they buy off the public cheap and sell them at 30-40% more, if you walked into a grey dealer and wanted to trade your Panerai for a Rolex/AP/Patek/etc they would take your watch.

Hi Ryan

That simply is not true for Duggans in Burlington arcade- one of the grey dealers out of the two I was referring to in my initial posting. They refuse to have anything to do with Panerai because they don't sell. But Patek's do...
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Old 26 October 2008, 11:43 PM   #22
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Agree somewhat. Depends on the models. The Panerai ADs I know here in Asia, have many Panerai models that sit and gather dust in the display case and they offer discounts. Then there are some common models and LE models that sell like hotcakes. Many grey dealers I know are stocked with many of the hard to sell Panerais. In the past most Panerai models would sell at the ADs and the grey dealers. Now, it is only certain models, that last less than a day or two at the AD, while many others sit on and on. Want a Chronograph, Rattrapante, Gold Model, Ferrari Model, Bracelet model, or 40mm model Panerai, in house movement (besides the 233). good discounts now and none of them really selling like they used to. The Subs, LE models, Base Models, and some of the Contemporey models, and the 233 from the in-house movements still sell pretty quick and usually not more than 5% discount from the ADs.
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Old 27 October 2008, 12:44 AM   #23
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Hi Ryan

That simply is not true for Duggans in Burlington arcade- one of the grey dealers out of the two I was referring to in my initial posting. They refuse to have anything to do with Panerai because they don't sell. But Patek's do...

Ah, Dave Duggans, they're prices are one of the worst for grey dealers.
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Old 27 October 2008, 01:15 AM   #24
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Agree somewhat. Depends on the models. The Panerai ADs I know here in Asia, have many Panerai models that sit and gather dust in the display case and they offer discounts. Then there are some common models and LE models that sell like hotcakes. Many grey dealers I know are stocked with many of the hard to sell Panerais. In the past most Panerai models would sell at the ADs and the grey dealers. Now, it is only certain models, that last less than a day or two at the AD, while many others sit on and on. Want a Chronograph, Rattrapante, Gold Model, Ferrari Model, Bracelet model, or 40mm model Panerai, in house movement (besides the 233). good discounts now and none of them really selling like they used to. The Subs, LE models, Base Models, and some of the Contemporey models, and the 233 from the in-house movements still sell pretty quick and usually not more than 5% discount from the ADs.
Panerai that dont sell ? ... Well,in my part of the world,from what I have noticed,the ADs always seems to have a 183 and the Daylights(white and black) in stock.Sometimes some of the expensive rosegolds too,but I think price may be the problem there.Its not really in the affordable category .. I also found the 242 new at the AD ... and I was helluva glad I did !! As for all the rest they are usually all prebooked and dont realy appear in the display.They arrive and they are gone .
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Old 27 October 2008, 01:22 AM   #25
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Agree somewhat. Depends on the models. The Panerai ADs I know here in Asia, have many Panerai models that sit and gather dust in the display case and they offer discounts. Then there are some common models and LE models that sell like hotcakes. Many grey dealers I know are stocked with many of the hard to sell Panerais. In the past most Panerai models would sell at the ADs and the grey dealers. Now, it is only certain models, that last less than a day or two at the AD, while many others sit on and on. Want a Chronograph, Rattrapante, Gold Model, Ferrari Model, Bracelet model, or 40mm model Panerai, in house movement (besides the 233). good discounts now and none of them really selling like they used to. The Subs, LE models, Base Models, and some of the Contemporey models, and the 233 from the in-house movements still sell pretty quick and usually not more than 5% discount from the ADs.
Yup, same here.
Specially Ferrari models, no one like here.
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