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Old 23 January 2018, 08:51 AM   #1
watchme22
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Is there a Daytona SS shortage of supply from Rolex now?

I am guessing that a month or two prior to and up through Christmas that Rolex churns out extra supply of Rolex's including the Daytona. Right now it seems no one is offering a BNIB 116500LN Daytona. Is the next big supply coming toward Father's Day or maybe even Valentine's Day?

I do understand supply and demand. Prices just keep going up. I may just opt to buy a 18K white gold Daytona as it seems to be a better value than the ridiculous pricing now for the SS models.

It's also interesting how tastes have changed. Seems no one wants to be caught dead wearing a yellow 18K gold Daytona -- although the pricing seems indicative of a buyer's market.
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Old 23 January 2018, 09:10 AM   #2
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Unfortunately right now SS is in perhaps more demand than ever before. I mean you have SS Patek Nautilii going for at or very close to the same references in gold. TT is especially so undesirable right now especially TT Daytonas, that even though full retail would be close to $18k, their market price is much less than the SS models that cost much less to produce. But 30 years ago no one wanted SS Daytonas. Even SS Royal Oaks were harder to sell as was the Nautlius. They weren’t instant hits and the icons they are today. If you watch the Hodinkee video with JC Biver, he clearly confirms that. The idea of a luxury SS watch costing close to or as much as gold ones was very controversial.

I’ve watched a video where a guy was at some sort of watch fair and a Paul Newman fell on the floor and the seller simply moved it over with his shoe. The seller told the guy,” Oh this thing. It’s just $300. Worthless.”

Incredible how tastes change over time. In the ‘80s it was all about TT and yellow gold. Annual and perpetual calendars were only desirable to connoisseurs and serious collectors. I’m sure in those days, having a TT Datejust or gold 18038 DD on your wrist gave you more cred than a 1675 GMT or 5513 Sub.

Now yellow gold is sort of frowned upon as ostentatious. In this era of minimalism, white metals are in vogue whereas back then people probably thought buying white gold watches was a waste. It all depends on social circles and class of course.

From the market prices I’ve seen, yellow gold Daytonas of any era are still worth more than the other gold sports models. Not in every case but for the most part. A gold Daytona will usually go for more than a 16618 or ceramic 116618 if the yellow gold Daytona is a newer 6 digit model including the Oysterflex ones.
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Old 23 January 2018, 10:40 AM   #3
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I am guessing that a month or two prior to and up through Christmas that Rolex churns out extra supply of Rolex's including the Daytona. Right now it seems no one is offering a BNIB 116500LN Daytona. Is the next big supply coming toward Father's Day or maybe even Valentine's Day?
...
I believe that the supply chain was empty. What is coming out through the pipeline is likely at whatever volume Rolex can produce. I doubt it will change much without added production volume or decreased interest on the part of consumers. I can't imagine that with ADs having empty display cases, Rolex hasn't been going full tilt boogie for months now.
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Old 23 January 2018, 10:48 AM   #4
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Seems no one wants to be caught dead wearing a yellow 18K gold Daytona -- although the pricing seems indicative of a buyer's market.
What do you base this statement on?

FWIW, I would wear one...in a heartbeat.
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Old 23 January 2018, 10:53 AM   #5
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When was the last time there was an SS Daytona glut?

I realize, as was pointed out, that there was a time that they could hardly give any Daytona away, but that hasn't been the case in the decade that I've been engaged in the hobby.

Just after I bought my first Rolex, my AD held a charity raffle at $100 a pop just to get one's name on the waiting list for an SS Daytona.
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Old 23 January 2018, 10:57 AM   #6
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Nothing will change on the D500s supply, probably forever.
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Old 23 January 2018, 11:34 AM   #7
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Nothing will change on the D500s supply, probably forever.

116520 history says otherwise. History repeating itself. The Daytona C will be produced for the next decade and will be relatively **easy to obtain with a little effort as we move forward.

** as compared to past 2 years

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Old 23 January 2018, 11:34 AM   #8
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There was a time for the 116520 where the MSRP had pretty much become the market value. Without the incentive to flip for a profit they became much more available. I even saw a couple in AD cases circa 2011-2012 and read stories of people just walking into an AD and asking for one, then one being brought up from the safe.
But then those sneaky Rolex guys changed the game and added the ceramic bezel and the craziness started all over again.
So now any pre-existing SS Daytona has risen in value following in their coattails. I think Daytona C values will stabilize someday but not for a few more years and price increases.
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Old 23 January 2018, 11:34 AM   #9
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Old 23 January 2018, 12:34 PM   #10
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I disagree that TT is undesirable.

TT are a hell of a bargain right now.
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Old 23 January 2018, 12:39 PM   #11
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I’d be shocked if they don’t raise MSRP on the Daytona to at least $14k.
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Old 23 January 2018, 12:41 PM   #12
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Are people really paying 20k for a SS Daytona
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Old 23 January 2018, 12:52 PM   #13
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116520 history says otherwise. History repeating itself. The Daytona C will be produced for the next decade and will be relatively **easy to obtain with a little effort as we move forward.

** as compared to past 2 years

Keep in mind the lifespan of the 116520, 2000-2016. It encountered two financial crises, which rocked global markets undoubtably including the Swiss watch market. I think it may take a similar event to quench 116500 demand.

If I were Rolex, I'd raise the price of the 116500 to $18-20k, around where it sells on the grey market.
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Old 23 January 2018, 01:11 PM   #14
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Keep in mind the lifespan of the 116520, 2000-2016. It encountered two financial crises, which rocked global markets undoubtably including the Swiss watch market. I think it may take a similar event to quench 116500 demand.



If I were Rolex, I'd raise the price of the 116500 to $18-20k, around where it sells on the grey market.


I think you’re spot on. Except however if they raise SS to 18-20k they would have to raise TT and PM also and that would probably out those models out of range. But they could easily get away with 16-17k and sales wouldn’t skip a beat.


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Old 23 January 2018, 09:59 PM   #15
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I’d be shocked if they don’t raise MSRP on the Daytona to at least $14k.


15 has a nice feel to it.
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Old 23 January 2018, 10:09 PM   #16
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116520 history says otherwise. History repeating itself. The Daytona C will be produced for the next decade and will be relatively **easy to obtain with a little effort as we move forward.

** as compared to past 2 years

It is true. It's nothing new. It happened with the previous model. It's a matter of searching.
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Old 23 January 2018, 10:13 PM   #17
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Are people really paying 20k for a SS Daytona
Why do you think that in these times the wealth of the world is becoming more concentrated?
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Old 23 January 2018, 10:16 PM   #18
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Keep in mind the lifespan of the 116520, 2000-2016. It encountered two financial crises, which rocked global markets undoubtably including the Swiss watch market. I think it may take a similar event to quench 116500 demand.

If I were Rolex, I'd raise the price of the 116500 to $18-20k, around where it sells on the grey market.
That is offered at crazy prices does not mean that there are buyers. Asking is easy ... but you have to see if they sell at that price.
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Old 23 January 2018, 10:33 PM   #19
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I disagree that TT is undesirable.

TT are a hell of a bargain right now.
Perhaps because they are not....oh, what’s the word I’m looking for...?
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Old 23 January 2018, 10:56 PM   #20
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Rolex needs to increase the retail on 116500....16k is about right ... Until then prices will only continue to creep up on these,
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Old 23 January 2018, 11:06 PM   #21
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Rolex produce more pm daytona than ss one to make more profit.
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Old 23 January 2018, 11:08 PM   #22
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When was the last time there was an SS Daytona glut?

I realize, as was pointed out, that there was a time that they could hardly give any Daytona away, but that hasn't been the case in the decade that I've been engaged in the hobby.

Just after I bought my first Rolex, my AD held a charity raffle at $100 a pop just to get one's name on the waiting list for an SS Daytona.
Probably in the late 60's and 70's Grady.

From the mid 1990's onwards (at least) SS Daytonas have always had long waiting lists at ADs in the UK.

When Rolex's in house movement was introduced I enquired of my local AD and was told 2 years. I enquired again in 2004 and was told 5. That same AD had two 16610LVs in the window that day, just after release. I remember it well. Should have bought bought of them and stuck them in a safe. I'd have made a small fortune
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Old 23 January 2018, 11:47 PM   #23
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I disagree that TT is undesirable.

TT are a hell of a bargain right now.

........... and why are they such a bargain ?

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Old 24 January 2018, 02:11 AM   #24
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There was a time for the 116520 where the MSRP had pretty much become the market value. Without the incentive to flip for a profit they became much more available. I even saw a couple in AD cases circa 2011-2012 and read stories of people just walking into an AD and asking for one, then one being brought up from the safe.
But then those sneaky Rolex guys changed the game and added the ceramic bezel and the craziness started all over again.
So now any pre-existing SS Daytona has risen in value following in their coattails. I think Daytona C values will stabilize someday but not for a few more years and price increases.
Agreed, I was at an airport and they had a black 116520 on display in 2014 or 2015, i don't remember...
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Old 24 January 2018, 02:34 AM   #25
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What do you base this statement on?

FWIW, I would wear one...in a heartbeat.
As for the gold and TT watches, 20-30 years ago I owned several of them. Also, had 2 Presidents and two TT Submariners. That was then and now I have no desire whatsoever for anything other than SS or WG. Platinum watches I would not spring for. I tend to think some people might buy Rolexes because some celebrity or sports figure they admire have one. But, these days the celebrities that wear the gold and diamond watches, heavy jewelry, big rings are not celebrities I admire. Not saying they are bad people, but to me some of them look like drug dealers or pimps.

Calling attention to yourself with gaudy jewelry is not exactly a cool thing to do in this day and age of more people suffering economically. Not saying a single gold Rolex is gaudy. Adding a heavy gold necklace, bracelets, rings and all that --- to me it's bad taste. To them it's good taste. To each his/her own.

One day when everyone is wearing SS Rolexes someone will start wearing the TT Rolex and gold will be back. Now that I'm getting all new stainless steel appliances in my kitchen something else is being pushed. Now that I've replaced all the gold faucets and fixtures in my bathrooms with chrome and brushed nickel -- gold may soon be back.

At my age, however, I'm not one who has to do what everyone else is doing. I feel like over the past few decades my taste has evolved and become more me than some previous idol I had. If there was anyone I would like to be more like, it would be Warren Buffet. He's about as low key a billionaire as there is. He's probably still wearing the same Rolex his first wife gave him when we was working on his 3rd million $.

I'm hoping that gold will come back strong because I have invested heavily in gold mine stocks and American Eagle 1 oz gold coins too. It's a hedge in case Trumpster pushes his bigger button.
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Old 24 January 2018, 02:37 AM   #26
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Old 24 January 2018, 03:36 AM   #27
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Until the Global Everything Bubble pops SS D5’s and the like are going to be hot commodities. The wealth that is being/has been created is fueling a booming worldwide grey market. Obtaining one at MSRP is going to take some real hard work...that is until the time comes for our next major global financial pull back.


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