Article about the scarcity of SS Rolex models on Fratello Watches

[Starguru]

Somewhere in there it was mentioned that this might be to put pressure on the grey market. Not long ago you could get BNIB pieces from Grey for less than MSRP. Less pieces going to ADs means less that get lost out the back door.

Of course, assuming this theory is correct, now they’ve created the opposite problem, where the masses can’t get their hands on these pieces at all.

Either they underestimated demand for their entire sports line And haven’t found the balance between less grey market pieces and putting watches on people’s wrists, OR this is intentional and they want to build this pent up demand and drive secondary prices through the roof.

Of course, the solution is to make more AND raise prices on these popular models. Rolex sells more watches and more people get them on their wrists.




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[imgook]

I love it! What ever Rolex is doing, keep it up. People always want what they can't have. I'm definitely guilty of it.

[037]

Consumers simply need to learn patience. We've gone from a society of being patient to one of getting everything instantly. Impatience drives higher prices.