Watchpro.com article on SS short fall

[NorthCoaster]

Interesting article that ties in with many options voiced on this forum.

http://www.watchpro.com/rolex-author...oliday-season/

[SFBAY]

Article didn’t add much knowledge

[rambo99]

wow! patek philippe increase nautilus price by 20% overnight! will rolex do this on my hulk?

[Fleetlord]

This is important:

"Rolex has been shipping trays with fewer cavities in them so that they can display less product,” Mr Brack adds.

To those who believe in Rolex limiting distribution, is this evidence of a marketing strategy centered on minimalization and exclusivity?

To those who believe this is simply a matter of demand far exceeding supply, will these minimalized display trays be switched back to the higher capacity ones when all this FOMO buying settles down or will Rolex continue to display less watches at one time?

Discuss!

[jonnyz1245]

Originally Posted by Fleetlord

This is important:

"Rolex has been shipping trays with fewer cavities in them so that they can display less product,” Mr Brack adds.

To those who believe in Rolex limiting distribution, is this evidence of a marketing strategy centered on minimalization and exclusivity?

To those who believe this is simply a matter of demand far exceeding supply, will these minimalized display trays be switched back to the higher capacity ones when all this FOMO buying settles down or will Rolex continue to display less watches at one time?

Discuss!

It has been evident for the last 15 months that demand far outstrips supply with markets across the world experiences double digit sales growth while Rolex has only increased production 5%. Pretty simple math.

When the current economic cycle switches from boom to bust, we will see all your favorite SS sports sitting in cases, minus the Daytona, just as we have in the past.

[NorthCoaster]

Originally Posted by SFBAY

Article didn’t add much knowledge

Not sure that's accurate.

This is an interview with a leading Market Research group that specialises in the area , going on the record, rather than some unnamed bloke / AD / individual source.

[envuks]

I agree this article doesn’t add much knowledge or new info. Just because a big market research group say it doesn’t make it any more true than when folks post here about it.

This article feels like zero new info to me.


Hopefully an indication that a 20% price increase is on the horizon

[SFBAY]

Originally Posted by NorthCoaster

Not sure that's accurate.

This is an interview with a leading Market Research group that specialises in the area , going on the record, rather than some unnamed bloke / AD / individual source.

What info was new in this article?

[HogwldFLTR]

"being trained not to roll their eyes or chuckle."

[marcotagudelo]

i think the STAFF in AD's have to be more upset than we are since they win based on commissions...

[JadeRaven]

Pretty interesting, tells us we could see a slight uptick in inventory for the holiday season.

[NorthCoaster]

Originally Posted by SFBAY

What info was new in this article?

I refer the honourable gentleman to the answer I gave some moments ago.

[oldman2005]

IMO I think Rolex is simply shifting from lower profit margin SS steel to higher profit margin DJ/TT/PM except for the SS Daytona during this economic boom period. At 1 million watched being massed produced a year, Rolex has nothing to do with limiting production LOL