What do you think of the new "CODE" collection from AP?

[mobster600]

Strays away from the AP look. You buy an AP for its signature, unique look. If I wanted a round case, AP wouldnt be it.

My message to AP- Stick to your roots, thats why people love AP.

Panerai is trying the pinky out while drinking models, Panerai Due's. Same comparison, Im not buying a dressy Panerai......simply not going to happen.

[kingofthehill]

Originally Posted by mobster600

Strays away from the AP look. You buy an AP for its signature, unique look. If I wanted a round case, AP wouldnt be it.

My message to AP- Stick to your roots, thats why people love AP.

Panerai is trying the pinky out while drinking models, Panerai Due's. Same comparison, Im not buying a dressy Panerai......simply not going to happen.

With due respect, Audemars Piguet's roots run far deeper and more broadly than the Royal Oak.

[Burlington]

Originally Posted by mobster600

My message to AP- Stick to your roots, thats why people love AP.

Remember though they did have rather a long history before Genta came along to ‘save’ the brand during the quartz crises.

It was just round and rectangular watches before then.

But yes certainly agree modern day AP is very much defined by the case design and octagonal bezel.

Massive challenge to break out of a brand recognition/ expectation like that - am very curious how the new design will land for them.

[tyler1980]

Originally Posted by Burlington

Remember though they did have rather a long history before Genta came along to ‘save’ the brand during the quartz crises.

It was just round and rectangular watches before then.

But yes certainly agree modern day AP is very much defined by the case design and octagonal bezel.

Massive challenge to break out of a brand recognition/ expectation like that - am very curious how the new design will land for them.

yep. AP would have gone under w/o the Royal Oak by almost all accounts, but it certainly isnt the only style they can do or have done.

It saved them, but it shouldn't define them

[karasus]

Originally Posted by mobster600

Strays away from the AP look. You buy an AP for its signature, unique look. If I wanted a round case, AP wouldnt be it.

My message to AP- Stick to your roots, thats why people love AP.

Panerai is trying the pinky out while drinking models, Panerai Due's. Same comparison, Im not buying a dressy Panerai......simply not going to happen.

AP roots date way before the Royal Oak and Royal Oak offshore. Just look at some of past watch's and you will see that AP is rooted in traditional watch making.

Just look at this recent auction:https://www.forbes.com/sites/roberta.../#154b40ca11d2

Fank Sinitra wore an AP, and it wasn't a Royal Oak.

[HK Islandboy]

Originally Posted by kingofthehill

With due respect, Audemars Piguet's roots run far deeper and more broadly than the Royal Oak.

Originally Posted by Burlington

Remember though they did have rather a long history before Genta came along to ‘save’ the brand during the quartz crises.

It was just round and rectangular watches before then.

But yes certainly agree modern day AP is very much defined by the case design and octagonal bezel.

Massive challenge to break out of a brand recognition/ expectation like that - am very curious how the new design will land for them.

Originally Posted by karasus

AP roots date way before the Royal Oak and Royal Oak offshore. Just look at some of past watch's and you will see that AP is rooted in traditional watch making.

Just look at this recent auction:https://www.forbes.com/sites/roberta.../#154b40ca11d2

Fank Sinitra wore an AP, and it wasn't a Royal Oak.

Agreed!

To reinforce that point, I did a quick flip through AP’s book on 20th century complicated wristwatches, described here : https://www.watchcollectinglifestyle...es-a-must-have

There are some amazing pieces shown in here.

I do love my RO and ROOs, but for the long term health of the brand, AP needs to draw on this amazing heritage and selectively broaden its line.

[GoingPlaces]

Originally Posted by karasus

AP roots date way before the Royal Oak and Royal Oak offshore. Just look at some of past watch's and you will see that AP is rooted in traditional watch making.

Just look at this recent auction:https://www.forbes.com/sites/roberta.../#154b40ca11d2

Fank Sinitra wore an AP, and it wasn't a Royal Oak.

Didn't know that about Sinatra, very cool to know. This is a great example of the problem, so many people know the brand in a very narrow scope and don't appreciate the brand's lineage.