Rolex is getting a little cheap, starting to bother me

Well David, Rolex does only what it has to to sell their watches, which in reality isn't much. Not because there are so many watch people like us around, but simply because it's a status symbol for 90% (or more) of those who buy them.

On the other hand, JLC is all about watches. Yes, they need to make money like any other business, but seem to be a company that bends over backwards for their customers and potential customers. Thier catalogue is much more than just a book of watches, but has the brand's history in it - I read mine cover to cover.

On other watch sites I have seen that JLC (and others) do put on events for watch people, and they have an event where you can learn how to work on one of their movements (lead by one of their watchmakers). Tours of the factory are welcome, and they have launch parties for new models that look fantastic from the pictures I've seen. In my opinion JLC is not only one of the best values in the watch world, with their innovations and staggering number of in-house movements, but they are also a company that appreciates the customer rather than just the customer's dollars or euros.

I am not terribly interested in trinkets from Rolex, but maybe a little more respect for their cutomers would be a good thing.

By the way, I love the reverso, but it never looks quite right on my wrist. I hope you are able to get the watch (I love my Master Moon and would seriously never part with it).