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prakhon · 4 June 2019, 08:26 AM

Drove by my chicago area AD today and noticed Rolex signage replaced by Forevermark. Checked out “store locator” on Rolex.com and,

low and behold, Naperville no longer has an AD. Have those of you in other major US metros seen your ADs lose their relationship recently?

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Amg7861 · 4 June 2019, 08:42 AM

Is this something that’s on the increase?

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tpool · 4 June 2019, 08:57 AM

Yes, dropping like flies.

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systems1312341 · 4 June 2019, 11:00 AM

"Major US Metro" --- "Naperville" -pick one.

Brny11 · 4 June 2019, 11:05 AM

Quote:

Originally Posted by systems1312341

"Major US Metro" --- "Naperville" -pick one.

Lol

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ArtNouveau · 4 June 2019, 11:26 AM

I had occasion last week to stop into a small market dealer I’ve been in a few times. They’re worried. They’ve been a dealer for decades but told me it seems like Rolex is more in their business each time the rep visits the store.
They fill an important to them regional role for the brand but will never have the sales volume of the bigger cities. And they know about the onerous build out requirements some places have had to do. I go there around twice a year and kind of expect this might have been the last time to see Rolex in the store.

scopedude · 4 June 2019, 12:00 PM

I had a stopover in HK last week. I thought the best way to spend the 3.5 hrs was to try my luck at the huge Rolex boutique. So I went in and asked for any SS sport model - instead, the store supervisor sighed and complained that this is not good for business. He pointed to all his stock (which were all TT and PM, most of them classic models) and said that nobody wants them. People would fly from Europe, Asia to HK just trying to find the SS models. I spent the next 10 minutes listening to his worries then left for a cup of coffee at gate 30...

prakhon · 4 June 2019, 12:22 PM

Quote:

Originally Posted by systems1312341

"Major US Metro" --- "Naperville" -pick one.

Ha. I’d like to think of naperville as part of the Chicago metropolitan area. Like the census bureau does.

poidog81 · 4 June 2019, 01:10 PM

Lots of money out in the Naps.... Surprised they pulled it. You should stop in and ask what the story is.

Proof Morgan · 4 June 2019, 02:14 PM

I bought a op 39 from the Naperville store back in march. When I was interested in another watch back in May, I noticed they were no longer a Rolex AD on their website. I called to ask if they had any inventory left, they said yes but they are no longer getting any new shipments in. She said they wanted to focus on jewelry and no longer sell watches. To be honest, the Rolex section of the store was outdated and I don't think they wanted to update it.

FireMedic37 · 4 June 2019, 03:08 PM

Maybe the lack of products is a type of strategic purge of dealers, so to speak, for the future........

EDL7 · 5 June 2019, 08:20 AM

I mentioned in passing at my local AD..a family chain..that Rolex had been chopping AD's from its list..
The look on the sales gals face was stern fear..as this is a very old business..and she has worked there forever..
I was surprised at the look..
I'm thinking about buying a watch from them..
But may wait until they possibly get nixed..and the Rolex discounts begin..as they are definitely old school..and not Madison ave..
But that said..they are the best AD I ever went into..
None of the usual bs there..just good people..
Rolex ..is out of its mind axing people like this..

Mr.Rolex1 · 5 June 2019, 08:32 AM

Rolex is not adding any new independent dealers but only its own name brand stores or an additional location to an existing retailer.

DtownRRS · 5 June 2019, 08:36 AM

McDonald's HQ moved down town, guess they only need 3 now.... LOL!

4 June 2019, 08:26 AM	#1
prakhon "TRF" Member Join Date: Apr 2018 Location: Chicago Watch: BLNR Posts: 52	One less crown on the map.... Drove by my chicago area AD today and noticed Rolex signage replaced by Forevermark. Checked out “store locator” on Rolex.com and, low and behold, Naperville no longer has an AD. Have those of you in other major US metros seen your ADs lose their relationship recently? Sent from my iPhone using Tapatalk

4 June 2019, 08:42 AM	#2
Amg7861 2024 Pledge Member Join Date: Jul 2018 Real Name: Al Location: UK Watch: YM Rhodium Dial 37 Posts: 573	Is this something that’s on the increase? Sent from my iPhone using Tapatalk

4 June 2019, 08:57 AM	#3
tpool "TRF" Member Join Date: Oct 2018 Location: USA Posts: 430	Yes, dropping like flies. Sent from my iPhone using Tapatalk

4 June 2019, 11:00 AM	#4
systems1312341 "TRF" Member Join Date: Mar 2017 Location: Chicago Posts: 20	"Major US Metro" --- "Naperville" -pick one.

4 June 2019, 11:26 AM	#6
ArtNouveau 2025 Pledge Member Join Date: Jan 2013 Location: NWA, USA Watch: BLRO/Daytona/OP41s Posts: 5,540	I had occasion last week to stop into a small market dealer I’ve been in a few times. They’re worried. They’ve been a dealer for decades but told me it seems like Rolex is more in their business each time the rep visits the store. They fill an important to them regional role for the brand but will never have the sales volume of the bigger cities. And they know about the onerous build out requirements some places have had to do. I go there around twice a year and kind of expect this might have been the last time to see Rolex in the store.

4 June 2019, 12:00 PM	#7
scopedude "TRF" Member Join Date: Dec 2017 Location: not here Posts: 36	I had a stopover in HK last week. I thought the best way to spend the 3.5 hrs was to try my luck at the huge Rolex boutique. So I went in and asked for any SS sport model - instead, the store supervisor sighed and complained that this is not good for business. He pointed to all his stock (which were all TT and PM, most of them classic models) and said that nobody wants them. People would fly from Europe, Asia to HK just trying to find the SS models. I spent the next 10 minutes listening to his worries then left for a cup of coffee at gate 30...

4 June 2019, 01:10 PM	#9
poidog81 "TRF" Member Join Date: Apr 2019 Location: Ft Lauderdale Watch: EXP/SUB Posts: 150	Lots of money out in the Naps.... Surprised they pulled it. You should stop in and ask what the story is.

4 June 2019, 02:14 PM	#10
Proof Morgan "TRF" Member Join Date: Jul 2010 Location: Naples, FL Watch: VC Overseas 7900V Posts: 78	I bought a op 39 from the Naperville store back in march. When I was interested in another watch back in May, I noticed they were no longer a Rolex AD on their website. I called to ask if they had any inventory left, they said yes but they are no longer getting any new shipments in. She said they wanted to focus on jewelry and no longer sell watches. To be honest, the Rolex section of the store was outdated and I don't think they wanted to update it.

4 June 2019, 03:08 PM	#11
FireMedic37 "TRF" Member Join Date: May 2019 Location: Singapore Posts: 61	Maybe the lack of products is a type of strategic purge of dealers, so to speak, for the future........

5 June 2019, 08:20 AM	#12
EDL7 "TRF" Member Join Date: Feb 2016 Location: USA Posts: 842	I mentioned in passing at my local AD..a family chain..that Rolex had been chopping AD's from its list.. The look on the sales gals face was stern fear..as this is a very old business..and she has worked there forever.. I was surprised at the look.. I'm thinking about buying a watch from them.. But may wait until they possibly get nixed..and the Rolex discounts begin..as they are definitely old school..and not Madison ave.. But that said..they are the best AD I ever went into.. None of the usual bs there..just good people.. Rolex ..is out of its mind axing people like this..

5 June 2019, 08:32 AM	#13
Mr.Rolex1 Banned Join Date: Apr 2019 Real Name: Mike Location: San Diego, CA Watch: Submariner Posts: 1,197	Rolex is not adding any new independent dealers but only its own name brand stores or an additional location to an existing retailer.

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5 June 2019, 08:36 AM	#14
DtownRRS 2025 Pledge Member Join Date: Jun 2018 Location: SE PA USA Watch: GMT/SUB/Daytona Posts: 885	McDonald's HQ moved down town, guess they only need 3 now.... LOL!