Maxi dial SEA DWELLER

[problmchylde]

Jus wondering....will the SD be released sporting the new maxi dial.Its been done on the Green SUB......the GMT Master......I think the Yacht Master.

I think the MAXI dials look fantastic on the subs.....and think it would look AWESOME on the SD.Don't you think a maxi will beef up the persona of the muscular DWELLER..??

[Solar]

The following is mostly a repeat of a post I wrote earlier, but it comes to bear on the subject of new design trends and which of the sport SS Rolex models will be substantially unaffected in the next few years:

No doubt at all that Rolex is in a time of design transition. I just got my Watch Time buyer's guide 2007, it mentions the top 10 trends, and bigger, blingier and more colourful seem to be all in the cards these days amongst many of the high end mechanical designers.

I think Rolex's chairman Patrick Henniger has decided to listen to market research that says that Rolex was getting too staid, too classic and too stuck in the mud, and it needed a design kickstart.

There is a growing demographic of younger buyers who can afford this type of luxury watch in Europe but especially in the USA, which apparently represents the country where the majority of Rolexes are sold annually.

The new monied demographic has means to buy, but wants bling for the "cred" it brings, and the same demographic wants the name cachet of an established brand, like "Rolex".

Cadillac did a remarkably similar and successfull marketing scheme to seduce the 20 and 30-somethings with the Cadiallac brand; revitalise the "old man" image but retain the wealthy cachet. Rolex is going to change gears somewhat with new designs, principally supercases, the old/new maxi dial and the ceramic bezels and sports watches with polished centre links.

My prediction: the only sports model that won't have a ceramic bezel and polished centre link in 2 years will be the Sea Dweller, and the Exp I and Exp II will be phased out, only to be brought back in about 10 years to cash in on the cachet given to revived extinct models; look at the excitement around the no date new Milgauss.

Just my 2 cents though.....I'd love for Ironstark to comment on some of this!!

[Alcan]

Originally Posted by problmchylde

Jus wondering....will the SD be released sporting the new maxi dial.Its been done on the Green SUB......the GMT Master......I think the Yacht Master.

I think the MAXI dials look fantastic on the subs.....and think it would look AWESOME on the SD.Don't you think a maxi will beef up the persona of the muscular DWELLER..??

I recently received some information from a Rolex inside employee regarding the maxi dial and the SeaDewller. My contact assured me that:

It may or may not appear on the SeaDweller.
It may or may not use SuperLuminova
It may or may not require a price increase.
It may or may not be carried over to the YachtMaster, depending on the public acceptance it may or may not receive in the SeaDweller.

Bottom line, only Rolex knows and they've been known to be tight lipped about such things. Tune in to BaselWorld 2008.

[Solar]

Originally Posted by Alcan

Bottom line, only Rolex knows and they've been known to be tight lipped about such things. Tune in to BaselWorld 2008.

Absolutely correct there.......

[Blue Bull]

No on the maxi for the Dweller,it will let the dial look too small.

[SPACE-DWELLER]

Well, dunno!

But I hope not!

I hate the Maxi Dial.....too big hour markers and the whole harmony of the dial is ruined by the fact that the minute hand is enlarged but the hour hand has been left "normal".

Of course, there is the advantage that you get more lume. But I'd rather have less lume and a more harmonic dial.

IF the SD should get the Maxi Dial, it also has to get a larger dial overall. Since for the time being, the SD dial is in fact 1 mm smaller in diameter than the Sub Date dial. This is also the reason why the SD looks smaller on your wrist when seen straigth from above. The lacking cyclop's lense adds to this optic.

[watchfreak2003]

Originally Posted by problmchylde

Don't you think a maxi will beef up the persona of the muscular DWELLER..??

NOPE!

[Andad]

The SD dial has very delicate hands and script for a 'muscle watch' and needs to be toughened up.
I agree with Bo that it is noticibly smaller than the sub date and the maxi dial might be too big.
How would it look with a maxi dial and the hands chunked up a bit? Can anyone photoshop a sample of an big hand SD Maxi?

Not my pix.