Rolex price decrease 2012 ???

[garyfromleeds]

It sounds crazy but , has rolex prices ever decreased year on year ???

Example is an 18k submariner is 20k give or take im not sure of the new list price
but my argument is if gold falls to a sensible price will rolex amend there prices ?
they seem to amend there prices when things go up but have they ever amended prices when metal prices fall ??? all i hear in the ADs is that prices are high due to prices of metals and not high due to demand !

Any thoughts on this ???

[GerardoG]

They play Vegas style: the house ALWAYS wins.

[dshanker]

I can't imagine Rolex ever setting the precedent of reducing prices. The cost of the gold in a full 18k model is only a portion of the cost of the watch, so a small downturn in the price of raw yellow gold really wouldn't make a huge difference...

Also to note, Gold is still trading over $1,600/oz. (U$D)

[imaddhatter]

Though commodity prices have dropped, I think it is unlikely for Rolex to decrease msrp's. The best case scenario would that they hold off a little bit longer before raising prices again.

http://www.minus4plus6.com/PriceEvolution.htm

Here's a link to how prices have moved through the years, I didn't get to look at it thoroughly but it doesn't look like there have been any price dereases in their history

[FremStar]

Now I'm wondering if the price of steel drops will the Sub and GMT models be worth less? Sorry I had to get that one in before Speed (Bill)

[MoBe]

Please give me just a moment while I try to stifle my laughter,,,,,,,,,,,,,,there now,did I hear your question correctly,a price decrease?

Believe it or not I doubt that there is a single Rolex owner that would like to see this actually happen.It would be like seeing the value of your investment portfolio going down.On the other hand I`m sure many potential Rolex buyers would welcome a price decrease right up until the moment they have made their aquisition and then they too will want prices to remain where they are or rise.It can be rather disturbing to think about at times,the fact that you can`t have it both ways.

If you think of the value of luxury goods in the same way as everyday commodities like sugar or wheat you will forever be frustrated.The price of Rolex watches may go down in the secondary(used)market for a time due to fewer buyers but in the retail market things are likely to continue as they have been for quite some time now.If you want to hedge your bet then buy now,before the next price increase,and I`m sure you will feel better for it in the long run.

[Time2time]

Commodity prices would literally have to fall out of bed with a thump for them to decrease. Even then I'd very much doubt they would.

Bit like petrol at the pumps really!

[BOA]

Currency is sometimes devalued. It happened in France many years ago, where if I remember correctly, 100 Old Francs became equal to 1 New Franc. When I was living there, some people were still calculating purchases in "old francs."

So, if US currency is ever devalued, where, say, 10 dollars becomes 1 dollar, then yes, you may see a SS Daytona for around $1,200. But I think that's the only way we'll ever see a Rolex price decrease.

[MoBe]

Originally Posted by Time2time

Commodity prices would literally have to fall out of bed with a thump for them to decrease. Even then I'd very much doubt they would.

Bit like petrol at the pumps really!

`fall out of bed,go crashing through the floor and keep on going all the way to China I`d say.

Funny that,how I ended up in China with that metaphor,a lot of people are looking to China these days and not all for the same reasons.

[Speed]

Hahahah Sam!

[Welshwatchman]

There's more chance of a 25% increase than even a 1% decrease.

Rolex are a law unto themselves and that's fine, as long it it will last.

Probably longer than I will.

BTW - Rolex has a very large hoard of gold reserves, many tonnes, much of it was purchased when gold was cheeeeeeeeeeeeap (ish).

It makes sense for them to hike up prices and sell less 18ct models. It will keep them from needing to buy gold supplies at current market prices.

[perpetualman88]

Rolex will never do a price decrease because it hurts brand image

[Welshwatchman]

Originally Posted by BOA

Currency is sometimes devalued. It happened in France many years ago, where if I remember correctly, 100 Old Francs became equal to 1 New Franc. When I was living there, some people were still calculating purchases in "old francs."

So, if US currency is ever devalued, where, say, 10 dollars becomes 1 dollar, then yes, you may see a SS Daytona for around $1,200. But I think that's the only way we'll ever see a Rolex price decrease.

What you're describing is called redenomination, not devaluation.

[BOA]

I figured I didn't have the term right. Thanks for the clarification.

[T.S.Eliot]

Originally Posted by MoBe

Please give me just a moment while I try to stifle my laughter,,,,,,,,,,,,,,there now,did I hear your question correctly,a price decrease?

Believe it or not I doubt that there is a single Rolex owner that would like to see this actually happen.It would be like seeing the value of your investment portfolio going down.On the other hand I`m sure many potential Rolex buyers would welcome a price decrease right up until the moment they have made their aquisition and then they too will want prices to remain where they are or rise.It can be rather disturbing to think about at times,the fact that you can`t have it both ways.

If you think of the value of luxury goods in the same way as everyday commodities like sugar or wheat you will forever be frustrated.The price of Rolex watches may go down in the secondary(used)market for a time due to fewer buyers but in the retail market things are likely to continue as they have been for quite some time now.If you want to hedge your bet then buy now,before the next price increase,and I`m sure you will feel better for it in the long run.

We had a price decrease of about 5% on some models where I'm at at the beginning of the year. Again it is about the exchange rate of the CHF. They say a second decrease is on the way soon.

Cheers,
K

[TTmax]

.
Here in France we have had a Rolex price decrease. It was at the end of 2000. Here's some models as an example :




January 1, 2001 was the date when French franc became Euro (as for some other European countries). During the price translation, prices were decreased ...

[bayerische]

I don't think so.

[MoBe]

Originally Posted by tseliot

We had a price decrease of about 5% on some models where I'm at at the beginning of the year. Again it is about the exchange rate of the CHF. They say a second decrease is on the way soon.

Cheers,
K

Where is KSA please?

South Africa? I`m guessing.Obviously your currency has risen significantly against the CHF if prices are actually being lowered.

Your situation would appear to be that very rare exception to the rule,however you did say on some models only so I`m guessing you`re refering to precious metals models,is that correct?

[m5blitzer]

Possible in the Twilight Zone.

[T.S.Eliot]

Originally Posted by MoBe

Where is KSA please?

South Africa? I`m guessing.

Saudi Arabia.

[Art 1]

Breitling had a decrease on some models a few years back.

[T.S.Eliot]

Originally Posted by MoBe

Where is KSA please?

South Africa? I`m guessing.Obviously your currency has risen significantly against the CHF if prices are actually being lowered.

Your situation would appear to be that very rare exception to the rule,however you did say on some models only so I`m guessing you`re refering to precious metals models,is that correct?

It is not rare, the CHF took a drop when compared to 6 months ago against major currencies. The Swiss intervened for this to happen.

Yes, some models like the basic DJ and precious metals models. The sport models in SS had a minimum decrease due to high demand. Again, it differs from country to country, a Sub SS for example is 20% more in Argentina than in the US.
The main thing here is that when prices go down as they did and probably will continue to do so, it does not mean that Rolex decreased their prices.

Cheers,
K

[GradyPhilpott]

Originally Posted by TTmax

.
Here in France we have had a Rolex price decrease. It was at the end of 2000. Here's some models as an example :

I don't think that counts.

[steebee2]

Originally Posted by TTmax

.
Here in France we have had a Rolex price decrease. It was at the end of 2000. Here's some models as an example :




January 1, 2001 was the date when French franc became Euro (as for some other European countries). During the price translation, prices were decreased ...

Probably a currency correction, more than a price decrease. A decrease devalues their brand, and that is not something they would be contemplating even if gold dropped to $800/oz.

[nauticajoe]

I can't see this happening.

[Spikedlee]

Well if every year I passed along a price increase to the market and I continued to see sales growth that either met for exceeded my forecast, I'd probably have to say...NO.

[mrbill2mrbill2]

Rolex decrease prices?

Wake up - you're dreaming!!

[Spikedlee]

I will say that when Omega finally realizes that their attempt to jack up their prices on the new 2011/2012 lineup fails to bring them the competitive "Rolex" sales they were looking for, they will drop their prices.

[ArcticMoose]

Originally Posted by Spikedlee

I will say that when Omega finally realizes that their attempt to jack up their prices on the new 2011/2012 lineup fails to bring them the competitive "Rolex" sales they were looking for, they will drop their prices.

It seems Omega is succeeding in some new markets with very high potential. It could very well be the case that they don't care if they lose "old world" sales.

Interestingly, it seems "old world" customers have accepted Panerai as having equal, or sometimes even higher, value than corresponding Rolex models. (I certainly have, I paid a Daytona-and-a-half for my PAM 311, although granted the specs aren't entirely apples to apples.)

[///armin]

No way, most luxury items just increase in price.