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Old 12 January 2012, 11:04 AM   #1
Scott95
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Icon20 Unscratchable gold coming to BaselWorld

Was anyone already aware of this? Pretty cool stuff. Wonder if Rolex will ever use it?

http://www.asminternational.org/port...00621e010aRCRD
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Old 12 January 2012, 11:10 AM   #2
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That would be awesome - what if all gold 10 years from now is scratch proof.
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Old 12 January 2012, 11:12 AM   #3
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I would expect to see it in Hublot as co-developers of the technology but probably not Rolex. However, I'd be surprised if they aren't researching doing their own version.
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Old 12 January 2012, 11:15 AM   #4
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awesome... guess the presidential bands won't stretch as much now.
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Old 12 January 2012, 11:22 AM   #5
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That's really cool!
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Old 12 January 2012, 11:25 AM   #6
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Knowing Rolex... I am sure they will have this. They would be stupid not to. After all they claim to be the best. Plus I would expect to see something like that in a $22,000 to $30,000+ watch. Of course I am sure if they do actually do this you can expect the price for the watch to go up thousands. But I feel the price of the pre-2012 models in gold will go down. Just think an unscratchable watch. Litterally. Ceramic bezel can't be scratched, sapphire can't be scratched, and now gold. Well unless drag them across a row of diamonds. LOL Can't wait to see how this plays out!
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Old 12 January 2012, 11:30 AM   #7
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Wow, thanks for sharing. This is very cool and hopefully Rolex will be involved down the road.
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Old 12 January 2012, 11:33 AM   #8
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Originally Posted by jfisher17 View Post
Wow, thanks for sharing. This is very cool and hopefully Rolex will be involved down the road.
They better be. I would go for an unscratchable watch. It has to be Rolex... who else??? You know?

And if Rolex doesn't then I would feel Rolex might be getting a little cheap.

ANYONE AGREE????
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Old 12 January 2012, 11:39 AM   #9
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Quote:
Originally Posted by zacharylough View Post
They better be. I would go for an unscratchable watch. It has to be Rolex... who else??? You know?

And if Rolex doesn't then I would feel Rolex might be getting a little cheap.

ANYONE AGREE????
Rolex will probably do something like this down the road but they won't be the first
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Old 12 January 2012, 11:41 AM   #10
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It's a Hublot patent. Can't see Rolex using this anytime soon, the still won't DLC any of the models. As far as the idea goes I think it is excellent.
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Old 12 January 2012, 12:06 PM   #11
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Where did you see that it's patented?
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Old 12 January 2012, 12:11 PM   #12
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Here.
http://www.hublot.com/wwwdata/news/p..._magic_ENG.pdf
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Old 12 January 2012, 12:13 PM   #13
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Must be kinda hard to machine.
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Old 12 January 2012, 12:18 PM   #14
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Thanks

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Thank you Yoda. That was interesting to read. That might be quite difficult to get around depending on what aspects of it they are patenting. Will be very interesting to see how it's marketed and how long it takes to become commercially practical. (i.e. when mere mortals like me can afford it)
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Old 12 January 2012, 12:20 PM   #15
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I think it's safe to guess that this process will produce "gold" that cost $10,000/ounce and shatters like glass. There is also the real concern that the gold will no longer be easily recovered, so you could end up with very expensive gold-ceramic that has a very low scrap value.
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Old 12 January 2012, 12:24 PM   #16
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this is very cool news. Thanks for sharing.
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Old 12 January 2012, 12:33 PM   #17
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Doubtful

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Originally Posted by slcbbrown View Post
I think it's safe to guess that this process will produce "gold" that cost $10,000/ounce and shatters like glass. There is also the real concern that the gold will no longer be easily recovered, so you could end up with very expensive gold-ceramic that has a very low scrap value.
I doubt something that is 75% gold will ever shatter like glass - it will probably lose a lot of ductility, but not so much as to shatter. (That's my guess anyway).
As for recovery, I used to work in a foundry that used ceramic filters, it was very easy to melt the metal out of those filters. The ceramic floats off as slag, I doubt this would be any different.
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Old 12 January 2012, 12:55 PM   #18
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Very nice, but i agree that this will also bring 'unscratchable' prices
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Old 12 January 2012, 02:05 PM   #19
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Rolex...scratch proof gold...$$$$$$$$$$$$$$$
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Old 12 January 2012, 02:07 PM   #20
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This is awesome, I would love to have this too but am extremely concerned with the horrific price point
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Old 12 January 2012, 02:12 PM   #21
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I've "liked" the Hublot Facebook page so I see this article a while back. I would not be surprised if Rolex and other watch companies as well jewelry manufacturers come up with a similar product.
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Old 12 January 2012, 04:30 PM   #22
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I won`t be holding my breath for any period of time whatsoever,Rolex leads,it never would use another watchmaker`s Patent.
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Old 12 January 2012, 04:44 PM   #23
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Cool stuff!!!
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Old 12 January 2012, 04:52 PM   #24
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Quote:
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This is awesome, I would love to have this too but am extremely concerned with the horrific price point
x2
not to mention if the started applying this on all their models, yuck. i am a happy stainless steel guy only.
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Old 12 January 2012, 05:23 PM   #25
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I won`t be holding my breath for any period of time whatsoever,Rolex leads,it never would use another watchmaker`s Patent.
this was maybe true of the Rolex of the 50's etc... but Rolex is nowhere near a leader in the watch industry anymore.
nice watches though !
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Old 12 January 2012, 05:36 PM   #26
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Very interesting.
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Old 12 January 2012, 05:53 PM   #27
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Nice article. I think this will find its way to the jewelry/watch manufacturers very soon. Very cool stuff......I might actually buy a gold watch finally.
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Old 12 January 2012, 06:25 PM   #28
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Nice . May as well wait 4 that
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Old 12 January 2012, 08:02 PM   #29
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scratch proof. how about shatter proof?
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Old 12 January 2012, 09:01 PM   #30
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Very interesting, thanks for sharing.

Can't wait to see more in regards to this material and if it has any negatives that come with it.
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