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ROLEXROLEXROLEXROLEXROLEXROLEX
ROLEXROLEXROLEXROLEXROLEXROLEX
5 February 2012, 02:53 AM
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#1 |
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2024 SubLV41 Pledge Member
Join Date: Mar 2010
Location: Paris, France
Posts: 35,254
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Explorer II (216570) white 2-page magazine ad
FWIW, in the mail today a news magazine came with this two-page spread on the first two pages.
    
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5 February 2012, 03:03 AM
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#2 |
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"TRF" Member
Join Date: May 2010
Real Name: Dan
Location: USA
Watch: This N That
Posts: 34,253
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Cool, I don't think I've seen that one.
Thanks for sharing.
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When it captures your imagination, that's when you know you have found your passion. Loyal Foot Soldier of The Nylon Nation. Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons |
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5 February 2012, 03:07 AM
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#3 |
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"TRF" Member
Join Date: Jun 2009
Location: USA
Posts: 157
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I find it odd that Rolex would promote the AM/PM feature rather than the dual time zone
feature. Which is the more common usage for the 24 hour hand? |
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5 February 2012, 03:14 AM
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#4 |
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"TRF" Member
Join Date: Jul 2007
Location: Beverly Hills, CA
Watch: Sea Dweller 16600
Posts: 155
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The AM/PM feature is what the Explorer II was created for. The dual time zone was the GMT Master. Back when Explorer II just came out, the 24 hour hand can not be adjusted, it always show the 24 hour of what the 12 hour hand was showing, nothing else.
What I find odd from the ad is why the Explorer II is submerged in ice water? Shouldn't it be a cave? |
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5 February 2012, 03:47 AM
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#5 |
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"TRF" Member
Join Date: Nov 2010
Real Name: Jeff
Location: Arizona
Watch: is recovered!!
Posts: 4,255
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I like it.
 Thanks for posting."Live for Greatness" .... maybe Paul's new signature? 
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16753 GMT Master, 16613 Bluesy, 16710 GMT Master II, 16570 Polar Explorer II-Stolen & Recovered!! Card Carrying Member of the Global Assoc. of Retro-Grouch-Curmudgeons |
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5 February 2012, 04:06 AM
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#6 | |
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2024 SubLV41 Pledge Member
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Location: Paris, France
Posts: 35,254
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Quote:
In the "live for greatness" blurb you can see it's for polar explorers now, too, plus the frozen water is a take on the water theme of the Submariner ads.
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5 February 2012, 04:07 AM
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#7 | |
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"TRF" Member
Join Date: Mar 2011
Real Name: Howard
Location: Chicago
Posts: 3,588
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Quote:
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5 February 2012, 04:08 AM
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#8 |
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"TRF" Member
Join Date: Mar 2011
Real Name: Mark
Location: Bonny Scotland
Watch: 14060M Sub (cosc)
Posts: 5,280
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Very "cool" Cru.
That spread was in the UK National Geographic a couple of issues back.
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Don't mind me. I'm full of scotch, bitterness and impure thoughts! "You have enemies? Good! That means you stood up for something, sometime in your life." Sir Winston Leonard Spencer-Churchill KG, OM, CH, TD, PC, DL, FRS. |
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5 February 2012, 04:11 AM
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#9 |
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"TRF" Member
Join Date: Aug 2009
Location: USA
Posts: 19,706
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Nice. That one omits the old dude. Maybe Rolex is hoping young guys buy the watch as well.
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5 February 2012, 04:36 AM
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#10 |
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"TRF" Member
Join Date: Feb 2012
Location: ND
Posts: 152
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That is cool. Thanks for posting
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5 February 2012, 05:01 AM
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#11 |
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"TRF" Member
Join Date: Jan 2009
Real Name: Leo
Location: Midwest
Watch: GMT-II 16710 PEPSI
Posts: 21,461
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Great looking ad.....that watch is growing on me(love the Polar)!!!
__________________
 SS GMT-II 16710 PEPSI(Z-serial#) THE ONLY DIFFERENCE BETWEEN MEN AND BOYS IS THE PRICE OF THE TOYS!!! MontBlanc Meisterstuck Doue Silver Barley MontBlanc Meisterstuck Solitaire Doue Signum Proud Card Carrying Member of the Curmudgeons.....Yikes!!! |
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5 February 2012, 08:07 AM
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#12 | |
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2024 SubLV41 Pledge Member
Join Date: Mar 2010
Location: Paris, France
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Quote:
The one I posted was from the international Times magazine. Rolex almost always advertises over the first two pages, with it usually being the GMTIIc, Daytona or Milgauss. First time I saw the new Explorer II. |
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5 February 2012, 09:56 AM
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#13 |
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"TRF" Member
Join Date: Jul 2009
Location: Highlands
Watch: Deepsea
Posts: 145
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Love it! :)
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5 February 2012, 10:37 AM
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#14 |
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"TRF" Member
Join Date: Feb 2010
Real Name: Joe
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Thanks for sharing.
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5 February 2012, 11:29 AM
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#15 |
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"TRF" Member
Join Date: Oct 2007
Real Name: Dennis
Location: Bay Area - 925
Posts: 40,018
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Nice ad!
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5 February 2012, 11:52 AM
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#16 |
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"TRF" Member
Join Date: Apr 2009
Location: Sea Level
Watch: Varies
Posts: 6,877
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Cool ad. Thanks.
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5 February 2012, 11:55 AM
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#17 |
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Banned
Join Date: Aug 2011
Real Name: Mickey®
Location: Atlanta, GA
Watch: Swiss Made
Posts: 5,801
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Love the ad!
HATE the "Live for Greatness" slogan and ad campaign. So pretentious IMHO. |
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