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Old 22 September 2012, 07:28 AM   #1
swiss ghost
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has anyone noticed yet?

that many sellers are stilling their used rolexes at used prices BASED on the OLD prices?

why?

the AD isnt giving BIGGER discounts. Therefore a used DEEPSEA thats being sold for $8000 should be listed now for $9000 considering the MSRP went up around $1700

used prices should always be based off the current NEW price not the what you paid price.

anyone else notice this or are people just beginning to realize and clue in.

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Old 22 September 2012, 07:30 AM   #2
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I've seen most used DSs at around 9k, even more ...
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Old 22 September 2012, 07:38 AM   #3
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I've seen most used DSs at around 9k, even more ...


as they should be...considering a deepsea is now over $ 12000. If a deepsea is sold for under $9000 used than the seller is clearly uninformed and the buyer is laughing
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Old 22 September 2012, 07:46 AM   #4
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the market determines the price.
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Old 22 September 2012, 07:48 AM   #5
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Shush! Don't tell the sellers! :)
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Old 22 September 2012, 07:51 AM   #6
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Then again it's only worth what someone is willing to pay.
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Old 22 September 2012, 10:02 AM   #7
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It is buyers tht determine the value If there are lots of sellers.
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Old 22 September 2012, 10:24 AM   #8
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I don't think the MSRP past or present has as much of a bearing on used prices as market supply/demand. Generally, price increases does drive up used prices but it also depends on the watch model.
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Old 22 September 2012, 11:32 AM   #9
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the market determines the price.
agreed. and the market says a rolex deepsea is over $12000 today and NOT $10500 like it was last year

used prices are always marked down from their BNIB price

the market doesent dictate used prices. the market dictates Brand New prices.

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Old 22 September 2012, 11:37 AM   #10
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I don't think the MSRP past or present has as much of a bearing on used prices as market supply/demand. Generally, price increases does drive up used prices but it also depends on the watch model.
huh?

ive flipped many a watch in my day and the FIRST thing every buyer brings up is the Brand New price so they can figure out how much they are saving

rolex didnt increase MSRPs AND discounts. just MSRP. discounts are the same IF at all. in theory evry single rolex model that went up in price? so should the used model

example BN Rolex SUB $8000
same rolex used? $6800-7000

IF that BN Rolex gos up to $8700
same rolex used? $7500-$7700

thats how the market works with every other product
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Old 22 September 2012, 11:38 AM   #11
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Then again it's only worth what someone is willing to pay.
no. ive told many people to get lost for what THEY are willing to pay.
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Old 22 September 2012, 11:41 AM   #12
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Shush! Don't tell the sellers! :)

you think!!!

i think most are catching on now BUT i still see some great deals out there and i truly believe its because the seller may not be 'in to watches' and are selling based off their OLD ROLEX purchase price
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Old 22 September 2012, 12:47 PM   #13
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Supply and demand yo. New is new, but preowned will always be a buyers market(usually).
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Old 22 September 2012, 01:15 PM   #14
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Uhmm....supply and demand.

Arguably, only fools pay new MSRP (all but stainless Daytona models).

Not surprised.
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Old 22 September 2012, 01:17 PM   #15
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And that's why a lot of people insist a Rolex is a good INVESTMENT. ;) Buy a Deepsea in 2008 for $8000, use the hell out of it, and sell it in 2012 for $9,000.
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Old 22 September 2012, 01:18 PM   #16
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lotta wow in this one.
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Old 22 September 2012, 04:31 PM   #17
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Are you trying to sell a DSSD or.......?
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Old 22 September 2012, 04:37 PM   #18
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I'm pretty sure the trusted sellers that sell many watches a week have a pretty good pulse on the market. The DSSD is probably the heaviest discounted of all the SS watches. The reason none are listed at $12k is because I don't think anyone is paying close to that even at ADs. I know I could walk into an AD tomorrow and walk out with one for $10k at most.... I got almost $1k off the DSSD in August 08 the day it showed up in my AD and it was hard to get then and many ADs hadn't even gotten one.

If you are trying to sell one don't think just because the MSRP is now $12k the market is demanding anywhere near that price. Look at the Subs, GMTs, and EXPIIs since the increase. Their prices have gone up because they sell much better than the DSSD. I love my DSSD and its a great watch but it's a slower seller.
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Old 22 September 2012, 04:40 PM   #19
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Well IMHO today Rolex watches are thought of as little more than $$$$£££££.Gone are days of the history of the brand,and buying a Rolex watch knowing that it will last a life time and beyond.And after wearing that Rolex watch in good health for many many years.If you need to sell then it gives a fair return on original price paid just think of that as a bonus, on owning and wearing one of the finest mechanical watch on the planet, that's what owning and buying a Rolex should be about.
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Old 22 September 2012, 08:16 PM   #20
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Quote:
Originally Posted by swiss ghost View Post
agreed. and the market says a rolex deepsea is over $12000 today and NOT $10500 like it was last year

used prices are always marked down from their BNIB price

the market doesent dictate used prices. the market dictates Brand New prices.

Sorry but demand dictates the selling price always. You can ask whatever you want for your product, but demand will dictate what it sells for. And this is with everything from real estate, to cars, to art, jewelry, etc.
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Old 22 September 2012, 09:44 PM   #21
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The buyer determines whether somethings gonna sell or not. You may have a pristine watch with everything on it, but no one's biting, then you will be just holding onto it for the time being.
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Old 22 September 2012, 10:15 PM   #22
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The buyer determines whether somethings gonna sell or not. You may have a pristine watch with everything on it, but no one's biting, then you will be just holding onto it for the time being.
Yes, but that is not the same as the current market value. If it doesn't sell at the price you ask, then that price is higher than the current market value. It's simple market economics based on supply and demand.
Saying there should be some direct and automatic correlation between MSRP and used price is nonsense. It may serve as an indication, nothing else.

Also, if there is a routinely given discount at about 10-20 percent of the MSRP from the ADs, that means the market value of the items are in fact not the MSRP. If it were, the ADs would not discount, but maximize profit.
Again, simple market economics.
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Old 22 September 2012, 10:35 PM   #23
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Are you trying to sell a DSSD or.......?
not at all. i was just using the deepsea as an extreme example since it increased the most in price after the latest rolex price increase

DSSD price INCREASE was $1700. ADS are NOT giving $1700 of ADDITIONAL discounts on top of regular discount.

i respectfully disagree with most only reason being HYPOTHETICALLY after 3 more price increases in the next 3 years the DSSD could be going for $15000 and im pretty sure used ones will be selling for over 12000. rolex ADS are not increasing discounts therefore a buyer has a choice...PAY 15000 for a new DSSD or pay 12000 for a used.

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Old 22 September 2012, 10:37 PM   #24
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And that's why a lot of people insist a Rolex is a good INVESTMENT. ;) Buy a Deepsea in 2008 for $8000, use the hell out of it, and sell it in 2012 for $9,000.

you have just proven my point. thank you.
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Old 22 September 2012, 10:46 PM   #25
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I'm pretty sure the trusted sellers that sell many watches a week have a pretty good pulse on the market. The DSSD is probably the heaviest discounted of all the SS watches. The reason none are listed at $12k is because I don't think anyone is paying close to that even at ADs. I know I could walk into an AD tomorrow and walk out with one for $10k at most.... I got almost $1k off the DSSD in August 08 the day it showed up in my AD and it was hard to get then and many ADs hadn't even gotten one.

If you are trying to sell one don't think just because the MSRP is now $12k the market is demanding anywhere near that price. Look at the Subs, GMTs, and EXPIIs since the increase. Their prices have gone up because they sell much better than the DSSD. I love my DSSD and its a great watch but it's a slower seller.

no DSSD is listed at 12000 because thats the BNIB price at ADS

you just proved my point as well. IF you got $1000 off your DSSD based on the last MSRP(10550) you would have paid roughly $9500. To sell used you would probably sell for $8000-$8200.

TODAY if you got the same deal $1000 OFF you will pay $11200 considering the new MSRP is $12200. do you still think you should sell used for $8000-$8200

a couple sellers on these forums have already upped the 'worn' price to over $9000 AS THEY SHOULD.

the buyer sets the market is bullshido. watches arent houses. house prices flucuate due to interest rates etc etc. A watch is a material item in which used prices are simply cheaper than new prices. as the new prices raise so do used prices
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Old 22 September 2012, 10:48 PM   #26
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The buyer determines whether somethings gonna sell or not. You may have a pristine watch with everything on it, but no one's biting, then you will be just holding onto it for the time being.
yup. this more than likely applys to someones BLINGling

not a SS rolex

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Old 22 September 2012, 10:49 PM   #27
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Well IMHO today Rolex watches are thought of as little more than $$$$£££££.Gone are days of the history of the brand,and buying a Rolex watch knowing that it will last a life time and beyond.And after wearing that Rolex watch in good health for many many years.If you need to sell then it gives a fair return on original price paid just think of that as a bonus, on owning and wearing one of the finest mechanical watch on the planet, that's what owning and buying a Rolex should be about.
agreed 100% paid. usually after 5 years of rolex ownership you will get back what you paid. these days with price increases happening more rapidly i expect the time duration to be less.
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Old 22 September 2012, 10:56 PM   #28
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I'm pretty sure the trusted sellers that sell many watches a week have a pretty good pulse on the market. The DSSD is probably the heaviest discounted of all the SS watches. The reason none are listed at $12k is because I don't think anyone is paying close to that even at ADs. I know I could walk into an AD tomorrow and walk out with one for $10k at most.... I got almost $1k off the DSSD in August 08 the day it showed up in my AD and it was hard to get then and many ADs hadn't even gotten one.

If you are trying to sell one don't think just because the MSRP is now $12k the market is demanding anywhere near that price. Look at the Subs, GMTs, and EXPIIs since the increase. Their prices have gone up because they sell much better than the DSSD. I love my DSSD and its a great watch but it's a slower seller.
sure IF your AD sells to you based on the last MSRP

you would be luck to walk out of an AD with a brand new deep sea these days for less than $10500

ADs may give the biggest discount on the deepsea according to YOU ONLY but they are not throwing an ADDITTIONAL $1700 on TOP of their already heavy discount.

im calling bullshido on you.
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Old 22 September 2012, 11:03 PM   #29
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Just read this thread and am scratching my head like I usually do after an argument with my mother :s
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Old 22 September 2012, 11:05 PM   #30
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Sorry but demand dictates the selling price always. You can ask whatever you want for your product, but demand will dictate what it sells for. And this is with everything from real estate, to cars, to art, jewelry, etc.
sure does. and supply in demand had rolex INCREASE their deepsea price $1700.

so are you saying used deepsea prices should remain at $8000? because if you are this makes no sense?

theoretically the used price should go up $1700 as well since rolex ADS will NOT increase discounts to ANNULL price increase.

any used deep sea now should sell for no less than $9000 and actually closer to $9500
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