The Rolex Forums   The Rolex Watch

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX


Go Back   Rolex Forums - Rolex Forum > Rolex & Tudor Watch Topics > Rolex General Discussion

Reply
 
Thread Tools Display Modes
Old 13 November 2007, 11:52 AM   #1
cody10911
Member
 
Join Date: Jul 2007
Location: ardmore
Posts: 74
rolex price increase

I am pretty new to this forum, and I still am wondering about the rolex price increase. some questions are:
how often does the increase happen?
How much do they usually increase the price?
How can they continue to do this?
thanks
cody10911 is offline   Reply With Quote
Old 13 November 2007, 11:55 AM   #2
Gaijin
2024 ROLEX DATEJUST41 Pledge Member
 
Gaijin's Avatar
 
Join Date: Feb 2007
Location: Japan
Watch: ing your back.
Posts: 16,179
Rolex usually raise the prices every 12 to 18 months.

They usually raise all prices about 8 - 10% I think.

They continue to do it because we continue to buy them regardless.
Gaijin is offline   Reply With Quote
Old 13 November 2007, 03:27 PM   #3
ashu2289
"TRF" Member
 
ashu2289's Avatar
 
Join Date: Apr 2007
Real Name: Ashutosh
Location: Rochester NY
Watch: Daytonas,SD
Posts: 2,342
Quote:
Originally Posted by KansaiVet View Post
They continue to do it because we continue to buy them regardless.
:c huckle:
__________________


Everything becomes nothing after ROLEX
116520 SS Daytona White Dial
116520 SS Daytona Black Dial
116523 18K&SS Daytona Slate Dial
16600 Sea-Dweller
16710 GMT Master II Pepsi Bezel
16613 18K&SS Submariner Blue Dial
116660 Deepsea Sea-Dweller
ashu2289 is offline   Reply With Quote
Old 13 November 2007, 04:23 PM   #4
puffnmo
Member
 
Join Date: Feb 2007
Location: Los Angeles
Posts: 848
A couple of months ago I posted that I did not believe there will be a price increase this year and probably not until well into '08. This because the economy is slowing,we're in a credit crunch and a recession is on the way.

Many doubted this, and said no, there will be no recession, we don't know where you're getting this crp.

Well, ladies and grms, it's here. Credit is tight, consumer sentiment has taken a hit, and consumer spending is down.
For this reason I believe Rolex will wait.

I hate to say I told you so, so I won't. Like most of us, I am happily planning out what the next purchase will be. Cheers, Larry.
puffnmo is offline   Reply With Quote
Old 13 November 2007, 05:02 PM   #5
chevycorvette
"TRF" Member
 
chevycorvette's Avatar
 
Join Date: Oct 2007
Real Name: willie
Location: pie hole
Watch: still looking
Posts: 924
if you have the funding and you really into a rolex. get it now. cause price never goes down for rolex. only up.

no need to wait.
chevycorvette is offline   Reply With Quote
Old 13 November 2007, 10:02 PM   #6
SPACE-DWELLER
"TRF" Member
 
SPACE-DWELLER's Avatar
 
Join Date: Apr 2007
Real Name: Bo
Location: Denmark
Watch: Rolex, of course!
Posts: 22,436
Quote:
Originally Posted by cody10911 View Post
I am pretty new to this forum, and I still am wondering about the rolex price increase. some questions are:
how often does the increase happen?
How much do they usually increase the price?
How can they continue to do this?
thanks
Quote:
Originally Posted by KansaiVet View Post
Rolex usually raise the prices every 12 to 18 months.

They usually raise all prices about 8 - 10% I think.

They continue to do it because we continue to buy them regardless.
Indeed!

Have a look at the price increases of Rolex watches during the past 50 years:

Rolex Price Evolution from 1957 to 2007! CLICK!

__________________
With kind regards, Bo

LocTite 221: The Taming Of The Screw...
SPACE-DWELLER is offline   Reply With Quote
Old 14 November 2007, 12:12 AM   #7
llamaofdoom
Member
 
Join Date: Sep 2007
Location: Georgia
Posts: 417
Quote:
Originally Posted by puffnmo View Post
A couple of months ago I posted that I did not believe there will be a price increase this year and probably not until well into '08. This because the economy is slowing,we're in a credit crunch and a recession is on the way.

Many doubted this, and said no, there will be no recession, we don't know where you're getting this crp.

Well, ladies and grms, it's here. Credit is tight, consumer sentiment has taken a hit, and consumer spending is down.
For this reason I believe Rolex will wait.

I hate to say I told you so, so I won't. Like most of us, I am happily planning out what the next purchase will be. Cheers, Larry.
I'm still in the camp that believes a price increase will hit due to the devaluation in the dollar - so I would go for a Rolex now if I wanted one.

The Fed will have to continue lowering rates in the face of a recession...with a strapped consumer, they have little choice. They've already shown a willingness to flush the dollar down the toilet to try and stave off potential financial catastrophe. I see no reason that they won't continue to do so. And that will make imported goods (like swiss watches), more expensive. Given a choice between inflation and deflation, I think this Fed will choose inflation. Bernanke definitely doesn't think like Volcker...

The rest of the world can only subsidize our prices for so long...a price increase will have to occur to bring our prices back to "par".
llamaofdoom is offline   Reply With Quote
Old 14 November 2007, 12:23 AM   #8
unknown
"TRF" Member
 
unknown's Avatar
 
Join Date: Jul 2005
Location: Europe
Posts: 2,866
Quote:
Originally Posted by puffnmo View Post
A couple of months ago I posted that I did not believe there will be a price increase this year and probably not until well into '08. This because the economy is slowing,we're in a credit crunch and a recession is on the way.

Many doubted this, and said no, there will be no recession, we don't know where you're getting this crp.

Well, ladies and grms, it's here. Credit is tight, consumer sentiment has taken a hit, and consumer spending is down.
For this reason I believe Rolex will wait.

I hate to say I told you so, so I won't. Like most of us, I am happily planning out what the next purchase will be. Cheers, Larry.


"Well, ladies and grms, it's here. Credit is tight, consumer sentiment has taken a hit, and consumer spending is down.
For this reason I believe Rolex will wait"

IN THE US !!!

But not in Europe or Asia.
Russia and china are booming.

I don't think rolex Switserland cares about the problems in the US.
Your Dollar is worthless so an increase in inevitable.
If they don't sell well in the US, maybe they will deliver less and export more to China, Russia, Europe
unknown is offline   Reply With Quote
Old 14 November 2007, 01:46 AM   #9
puffnmo
Member
 
Join Date: Feb 2007
Location: Los Angeles
Posts: 848
Quote:
Originally Posted by unknown View Post
"Well, ladies and grms, it's here. Credit is tight, consumer sentiment has taken a hit, and consumer spending is down.
For this reason I believe Rolex will wait"

IN THE US !!!

But not in Europe or Asia.
Russia and china are booming.

I don't think rolex Switserland cares about the problems in the US.
Your Dollar is worthless so an increase in inevitable.
If they don't sell well in the US, maybe they will deliver less and export more to China, Russia, Europe
Yes, you have a point, even though you got a bit carried away with it. The U.S. dollar is not "worthless", but it is worth less than before. This will no doubt bring a flood of tourists into the U.S. looking for good deals on luxury items.

"I don't think Rolex Switzerland cares about the problems in the U.S." - Another broad generalization not based on reality. I think Rolex does indeed care about the U.S. market, as well they should. Sales in the U.S. are a very substantial part of their revenue.

Not trying to rain on your parade. Just a reality check.

And one other thing. There is an old saying which you may not have heard. It says "When Wall Street sneezes the rest of the world catches a cold." That remains to be seen.
puffnmo is offline   Reply With Quote
Old 14 November 2007, 02:03 AM   #10
unknown
"TRF" Member
 
unknown's Avatar
 
Join Date: Jul 2005
Location: Europe
Posts: 2,866
Quote:
Originally Posted by puffnmo View Post
Yes, you have a point, even though you got a bit carried away with it. The U.S. dollar is not "worthless", but it is worth less than before. This will no doubt bring a flood of tourists into the U.S. looking for good deals on luxury items.

"I don't think Rolex Switzerland cares about the problems in the U.S." - Another broad generalization not based on reality. I think Rolex does indeed care about the U.S. market, as well they should. Sales in the U.S. are a very substantial part of their revenue.

Not trying to rain on your parade. Just a reality check.

And one other thing. There is an old saying which you may not have heard. It says "When Wall Street sneezes the rest of the world catches a cold." That remains to be seen.
I know I exaggerated but that was meant to be funny ;)
But basically I'm afraid it is the truth.
A worldwide crisis would ofcourse be bad for luxury items but afaik it's only a US-problem.
(I mean ths suprime loans)

Like you said, the USD is doing bad but that will attract more tourists, they will be happy to buy 'cheaper' Rolexes due to the weak USD.

On the other hand, it would be unfair to the European and Asian market.
Dealers could suffer because some of their clients would prefer buying in the US.

So Rolex could do 2 things

1/ increase prices in the US
or
2/ lower prices in the rest of the world

But I don't think that second option ever happened :)
unknown is offline   Reply With Quote
Old 14 November 2007, 02:10 AM   #11
Serenty03
Banned
 
Join Date: Mar 2007
Location: CT
Posts: 205
One thing is true prices will go up. It terms of when only Rolex knows
Serenty03 is offline   Reply With Quote
Old 14 November 2007, 02:14 AM   #12
tnt
"TRF" Member
 
tnt's Avatar
 
Join Date: Oct 2007
Location: USA
Posts: 868
Quote:
Originally Posted by puffnmo View Post
Yes, you have a point, even though you got a bit carried away with it. The U.S. dollar is not "worthless", but it is worth less than before. This will no doubt bring a flood of tourists into the U.S. looking for good deals on luxury items.

"I don't think Rolex Switzerland cares about the problems in the U.S." - Another broad generalization not based on reality. I think Rolex does indeed care about the U.S. market, as well they should. Sales in the U.S. are a very substantial part of their revenue.

Not trying to rain on your parade. Just a reality check.

And one other thing. There is an old saying which you may not have heard. It says "When Wall Street sneezes the rest of the world catches a cold." That remains to be seen.
yes yes yes. Indeed it is !

the dollar continues weaken until Mrs. Clinton presidential debate is over. Democracy party tries to defeat to the least of the republican seat in the coming up term.
tnt is offline   Reply With Quote
Old 14 November 2007, 02:18 AM   #13
Serenty03
Banned
 
Join Date: Mar 2007
Location: CT
Posts: 205
I am wiling to do the statiscal analysis regarding the devalaution of the dollar, our current impeding recession, and the cost of oil.
The results will be emailed to all of those requesting such information.
After that I personally will use the KISS principle regarding this matter
Serenty03 is offline   Reply With Quote
Old 14 November 2007, 02:28 AM   #14
Green Arrow
"TRF" Member
 
Green Arrow's Avatar
 
Join Date: Jun 2007
Location: USA
Posts: 1,060
If the increase in retail pricing of a Rolex is a determining

factor in a person's decision of whether or when to buy a Rolex, then a Rolex is not the right decision at all. These are luxury goods to be purchased from excess discretionary income.

If you're trying to decide whether to buy your Lamborghini Murcielago this year or next based on a possible 10% increase in cost, perhaps a Corvette is a better idea?

Of course, don't go by me. I wear a gold Rolex, but I still drive a Vette..........
Green Arrow is offline   Reply With Quote
Old 14 November 2007, 02:38 AM   #15
cody10911
Member
 
Join Date: Jul 2007
Location: ardmore
Posts: 74
thanks guys,
so is it realistic to expect that by 2015, a SS rolex could cost $8,000 and up?
cody10911 is offline   Reply With Quote
Old 14 November 2007, 02:43 AM   #16
unknown
"TRF" Member
 
unknown's Avatar
 
Join Date: Jul 2005
Location: Europe
Posts: 2,866
Quote:
Originally Posted by cody10911 View Post
thanks guys,
so is it realistic to expect that by 2015, a SS rolex could cost $8,000 and up?
a 4% average per year will do it.
So 2015 will be around 7.300 usd
Ofcourse NOBODY knows for sure
unknown is offline   Reply With Quote
Old 14 November 2007, 02:55 AM   #17
JJ Irani
Fondly Remembered
 
JJ Irani's Avatar
 
Join Date: May 2005
Real Name: JJ
Location: Auckland, NZ
Watch: ALL SOLD!!
Posts: 74,319
Price increase? What price increase? Just get yourself an older sister like I did!!
__________________
Words fail me in expressing my utmost thanks to ALL of you for this wonderful support during my hour of need!!

I firmly believe that my time on planet earth is NOT yet up!! I shall fight this to the very end.......and WIN!!
JJ Irani is offline   Reply With Quote
Old 14 November 2007, 02:56 AM   #18
Obsession
Banned
 
Join Date: Mar 2007
Real Name: Aykun
Location: Istanbul/Turkey
Watch: Tissot Seastar
Posts: 804
Regarding to the table that SPACEDWELLER gave us, if you buy a ROLEX after 23 years you can sell with the price that you bought, so it is always possible to wear a ROLEX over 20 years freely, if you wear oftenly without accident or service also if you buy with a good deal, and to wear will be your profit.
Obsession is offline   Reply With Quote
Old 14 November 2007, 02:57 AM   #19
Obsession
Banned
 
Join Date: Mar 2007
Real Name: Aykun
Location: Istanbul/Turkey
Watch: Tissot Seastar
Posts: 804
Quote:
Originally Posted by JJ Irani View Post
Price increase? What price increase? Just get yourself an older sister like I did!!

That's nice I ve a sister too and I dont remember when she bought me a present last time.
Obsession is offline   Reply With Quote
Old 14 November 2007, 03:07 AM   #20
tnt
"TRF" Member
 
tnt's Avatar
 
Join Date: Oct 2007
Location: USA
Posts: 868
Quote:
Originally Posted by Green Arrow View Post
factor in a person's decision of whether or when to buy a Rolex, then a Rolex is not the right decision at all. These are luxury goods to be purchased from excess discretionary income.

If you're trying to decide whether to buy your Lamborghini Murcielago this year or next based on a possible 10% increase in cost, perhaps a Corvette is a better idea?

Of course, don't go by me. I wear a gold Rolex, but I still drive a Vette..........
I am concur to this.
tnt is offline   Reply With Quote
Old 14 November 2007, 04:16 AM   #21
CPTL
"TRF" Member
 
CPTL's Avatar
 
Join Date: Jul 2007
Real Name: Kevin
Location: Texas on my mind
Watch: Sub Date; SS/WG DJ
Posts: 2,445
Quote:
Originally Posted by JJ Irani View Post
Price increase? What price increase? Just get yourself an older sister like I did!!
I've got an older sister. I'd gladly trade her for a new Exp-II or DJ.

CPTL is offline   Reply With Quote
Old 14 November 2007, 04:17 AM   #22
JJ Irani
Fondly Remembered
 
JJ Irani's Avatar
 
Join Date: May 2005
Real Name: JJ
Location: Auckland, NZ
Watch: ALL SOLD!!
Posts: 74,319
Quote:
Originally Posted by CPTL View Post
I've got an older sister. I'd gladly trade her for a new Exp-II or DJ.

__________________
Words fail me in expressing my utmost thanks to ALL of you for this wonderful support during my hour of need!!

I firmly believe that my time on planet earth is NOT yet up!! I shall fight this to the very end.......and WIN!!
JJ Irani is offline   Reply With Quote
Old 14 November 2007, 04:31 AM   #23
veilstylez
"TRF" Member
 
veilstylez's Avatar
 
Join Date: Jun 2006
Location: so cali
Posts: 1,253
Quote:
Originally Posted by SPACE-DWELLER View Post
Indeed!

Have a look at the price increases of Rolex watches during the past 50 years:

Rolex Price Evolution from 1957 to 2007! CLICK!


So between 1996 -2004 there was no increase?
veilstylez is offline   Reply With Quote
Old 20 November 2007, 04:03 PM   #24
Firenze177
"TRF" Member
 
Join Date: Jan 2007
Location: usa
Posts: 10
My AD says that another price increase is coming in Feb. - she didn't know how much percentage-wise. I don't know if its based on an official dealer notice or just speculation.

It wasn't in an attempt to get me to buy - I was in the store to pay my monthly bill on the Rolex I bought some time ago! She basically was saying that it was good that I bought it when I did...

Anyone have any AD contacts who can confirm?
Firenze177 is offline   Reply With Quote
Old 20 November 2007, 04:07 PM   #25
vitacura
"TRF" Member
 
Join Date: Nov 2007
Location: Florida, USA
Posts: 290
Wow.. I would also like to know about a possible price increase in the near future. I am looking to pick up an LV, but was hoping to wait until early next year to better fit it in my budget. If there is a price increase soon I just may go ahead and pick one up now before the holidays.
vitacura is offline   Reply With Quote
Old 2 August 2011, 11:50 AM   #26
cferrel
"TRF" Member
 
Join Date: Aug 2011
Location: texas
Watch: Explorer
Posts: 101
Quote:
Originally Posted by Firenze177 View Post
My AD says that another price increase is coming in Feb. - she didn't know how much percentage-wise. I don't know if its based on an official dealer notice or just speculation.

It wasn't in an attempt to get me to buy - I was in the store to pay my monthly bill on the Rolex I bought some time ago! She basically was saying that it was good that I bought it when I did...

Anyone have any AD contacts who can confirm?
People borrow to buy a rolex? I paid with my Amex and paid it off within a week. Amex is not too happy since I paid it off and got 2% off hehe. The card company required the jeweler to call them and my card quit working the whole day after charging 6.7k in one transaction.
cferrel is offline   Reply With Quote
Old 2 August 2011, 04:40 PM   #27
nch209
"TRF" Member
 
nch209's Avatar
 
Join Date: Jul 2007
Real Name: Nathan
Location: Northern Virginia
Posts: 2,775
Raising some OLD posts!!!!
__________________
nch209
nch209 is offline   Reply With Quote
Old 3 August 2011, 02:08 AM   #28
CAPRICORN
"TRF" Member
 
Join Date: Apr 2011
Location: TEXAS
Posts: 12
Raising for sure...Today gold 1620 an Oz. One day just on gold my watch will catch up on my initial investment.
CAPRICORN is offline   Reply With Quote
Old 3 August 2011, 02:20 AM   #29
Ski Dweller
Banned
 
Join Date: Jan 2010
Location: Aspen, CO
Watch: Swatch KikiPicasso
Posts: 266
If you're buying in Swiss Francs, you'll be fine waiting. If you wish to wait, park money in the Swissie and let it appreciate. The Swiss can do nothing but accept the currency appreciation. Too few SF's out there for the larger traders anyhow.
Ski Dweller is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

DavidSW Watches

Takuya Watches

My Watch LLC

OCWatches

Asset Appeal

Wrist Aficionado


*Banners Of The Month*
This space is provided to horological resources.





Copyright ©2004-2024, The Rolex Forums. All Rights Reserved.

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

Rolex is a registered trademark of ROLEX USA. The Rolex Forums is not affiliated with ROLEX USA in any way.