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KhronosX · 31 July 2013, 11:37 PM

So there's been a lot of whining about the increasingly 'exorbitant' cost of Rolex watches. An increase was supposed to happen several months ago, according to discussions with ADs. Any word on when Rolex will up their prices? Would you buy a Rolex if the price were say to double, with the purchasing power of the dollar unchanged? What would Rolex have to do to keep you?

beshannon · 31 July 2013, 11:41 PM

According to an AD a price increase is supposed to happen just before you decide not to buy.

Rolex will raise their prices when they want to.

Chainring · 31 July 2013, 11:45 PM

If Rolex were to double prices tomorrow I would not go near new ones at all as that clearly would not represent good value and I might not touch the used market depending on what it did. I would become a collector of Omegas, JLCs and Panerais, although I'm still not 100% convinced Panerai is a good value. Personally, I think the grestest value to be had right now is in the used Omega and Grand Seiko lines but I can't take myself away from Rolex (and Tudor).

kilyung · 31 July 2013, 11:53 PM

It'll happen when it happens and it won't deter me from getting what I want.

travisb · 31 July 2013, 11:53 PM

If prices doubled overnight, I'd be done buying new Rolex watches.
Make room for more APs, PAMS and Pateks..

RLROCK · 31 July 2013, 11:59 PM

With the decrease in price of gold and the Swiss Franc off from its 2011-2012 high of around $1.30 to now $1.08, Rolex will probably not have a substantial price increase. All this coupled with a drop in demand from China shouldn't make for a painful increase from what I can predict.

kilyung · 1 August 2013, 12:02 AM

Quote:

Originally Posted by RLROCK

With the decrease in price of gold and the Swiss Franc off from its 2011-2012 high of around $1.30 to now $1.08, Rolex will probably not have a substantial price increase. All this coupled with a drop in demand from China shouldn't make for a painful increase from what I can predict.

Wanna bet your Rolex on that?

RLROCK · 1 August 2013, 12:09 AM

Quote:

Originally Posted by kilyung

Wanna bet your Rolex on that?

As long as there is competition and no shortage in parts, Rolex cannot continue to push the price increase envelope ad infinitum, especially since they have cut dealer margins over the past 2 years. It's just simple economics.

kilyung · 1 August 2013, 12:14 AM

Quote:

Originally Posted by RLROCK

As long as there is competition and no shortage in parts, Rolex cannot continue to push the price increase envelope ad infinitum, especially since they have cut dealer margins over the past 2 years. It's just simple economics.

Actually IIRC they only cut dealer margins once in the last two years and they built a new factory. IMO doesn't sound like they're pushing the economic envelope yet.

Roma315 · 1 August 2013, 12:29 AM

If Rolex continues to up the pricing they will be hit for sure. They sell the same watches every year yet the price goes up. Much better watches are to be had around the same price point IMHO.

Chaching · 1 August 2013, 12:35 AM

Gold prices have "0" to do with Rolex Prices!

mws222 · 1 August 2013, 12:37 AM

Quote:

Originally Posted by travisb

If prices doubled overnight, I'd be done buying new Rolex watches.
Make room for more APs, PAMS and Pateks..

kilyung · 1 August 2013, 12:38 AM

Quote:

Originally Posted by Roma315

Much better watches are to be had around the same price point IMHO.

"Better" is relative but they'll always have someone who buys into the brand marketing. Gone are the days where people truly buy a new Rolex as a tool watch.

Brandon(phila) · 1 August 2013, 12:39 AM

It depends on how much $$ you have.
If they doubled...then I and many people couldn't afford it any more ....so no.

If I was a millionaire then you don't really care what the price is.

horseco · 1 August 2013, 12:42 AM

Patek & Audemars are looking more & more realistic to me... Rolex has priced themselves way too high in the last 5 years... IMO

Roma315 · 1 August 2013, 12:42 AM

Quote:

Originally Posted by kilyung

"Better" is relative but they'll always have someone who buys into the brand marketing. Gone are the days where people truly buy a new Rolex as a tool watch.

Very true

superdog · 1 August 2013, 12:59 AM

Quote:

Originally Posted by kilyung

"Better" is relative but they'll always have someone who buys into the brand marketing. Gone are the days where people truly buy a new Rolex as a tool watch.

I buy it as a tool.

A tool to tell the time.

superdog · 1 August 2013, 12:59 AM

Quote:

Originally Posted by kilyung

It'll happen when it happens and it won't deter me from getting what I want.

I love ur style mike.

Manofsteelpt · 1 August 2013, 12:59 AM

Quote:

Originally Posted by horseco

Patek & Audemars are looking more & more realistic to me... Rolex has priced themselves way too high in the last 5 years... IMO

Yep, at high 4's for a new GMT, Sub or EX2, plus the YM and Daytonas are pushing low 5 figures, that's AP RO territory for that kind of $$$.

CWIN · 1 August 2013, 01:00 AM

At least for me, they are already at the point that I can barely afford them. If they double in price, I would probably not be able or think it would be worth buying another Rolex ever again.

patek.wis · 1 August 2013, 01:03 AM

Quote:

Originally Posted by Chaching

Gold prices have "0" to do with Rolex Prices!

Wouldnt be so sure on that
Not in direct correlation to the gold models (as in how much gold is in there)

But gold does influence the pricing =)

KhronosX · 1 August 2013, 01:57 AM

Quote:

Originally Posted by patek.wis

Wouldnt be so sure on that
Not in direct correlation to the gold models (as in how much gold is in there)

But gold does influence the pricing =)

Agreed.

KhronosX · 1 August 2013, 01:59 AM

I think at the current prices, Rolex still represents a good value. Few watch companies offer solid gold/steel combinations for the price they do. So many are merely gold-plated or just gold-capped! It's awful.

3266 · 1 August 2013, 06:21 AM

Prices will go up soon for sure, probably in the next few months - but when... who know!!!

postalworker · 1 August 2013, 06:27 AM

Quote:

Originally Posted by kilyung

It'll happen when it happens and it won't deter me from getting what I want.

del101 · 1 August 2013, 06:32 AM

Well the rich stay rich there's all ways a market for rolex f1 tenis and golf, camera goes to the crowd someone's Waring a rolex.

RoLexusH · 1 August 2013, 06:36 AM

People have probably been saying since the 1980s, "If Rolex goes up in price one more time, they will kill themselves." They will continue to go up as long as people buy them, and it looks like, right now, they are not having a problem selling them.

Watch Professor · 1 August 2013, 06:43 AM

Quote:

Originally Posted by del101

Well the rich stay rich there's all ways a market for rolex f1 tenis and golf, camera goes to the crowd someone's Waring a rolex.

Huh?

Rolexitis · 1 August 2013, 06:48 AM

Quote:

Originally Posted by del101

Well the rich stay rich there's all ways a market for rolex f1 tenis and golf, camera goes to the crowd someone's Waring a rolex.

No they don't. Ask MC Hammer.

jonanator · 1 August 2013, 07:16 AM

I love Rolex's but like everyone else is saying, if prices shot up, that's getting awfully close to AP and PP territory. Makes the AP and PP's much easier to justify.

31 July 2013, 11:37 PM	#1
KhronosX "TRF" Member Join Date: Aug 2012 Location: Los Angeles Watch: 18K Breguet Posts: 32	Rolex price increase 2013 and more... So there's been a lot of whining about the increasingly 'exorbitant' cost of Rolex watches. An increase was supposed to happen several months ago, according to discussions with ADs. Any word on when Rolex will up their prices? Would you buy a Rolex if the price were say to double, with the purchasing power of the dollar unchanged? What would Rolex have to do to keep you?

31 July 2013, 11:41 PM	#2
beshannon "TRF" Member Join Date: Jun 2009 Real Name: Brian Location: Northern Virginia Watch: One of Not Many Posts: 17,892	According to an AD a price increase is supposed to happen just before you decide not to buy. Rolex will raise their prices when they want to. __________________ IWC Portugieser 7 Day, Omega Seamaster SMP300m, Vacheron Constantin Traditionnelle Complete Calendar, Glashutte PanoInverse, Glashutte SeaQ Panorama Date, Omega Aqua Terra 150, Omega CK 859, Omega Speedmaster 3861 Moonwatch, Breitling Superocean Steelfish, JLC Atmos Transparent Clock

1 August 2013, 12:29 AM	#10
Roma315 "TRF" Member Join Date: Sep 2012 Location: New York(Upstate) Watch: The clock Posts: 992	If Rolex continues to up the pricing they will be hit for sure. They sell the same watches every year yet the price goes up. Much better watches are to be had around the same price point IMHO. __________________

1 August 2013, 06:21 AM	#24
3266 "TRF" Member Join Date: Mar 2009 Real Name: Dan Location: London Watch: Rolex Posts: 125	Prices will go up soon for sure, probably in the next few months - but when... who know!!! __________________ “By the way Mr. Bond. That’s a particular handsome wristwatch your wearing, may I see it?” – Mr. BIG AKA Kananga, Live and Let Die (1973)

31 July 2013, 11:45 PM	#3
Chainring "TRF" Member Join Date: Jun 2012 Real Name: Steve Location: Grand Junction CO Watch: A few, not enough. Posts: 1,725	If Rolex were to double prices tomorrow I would not go near new ones at all as that clearly would not represent good value and I might not touch the used market depending on what it did. I would become a collector of Omegas, JLCs and Panerais, although I'm still not 100% convinced Panerai is a good value. Personally, I think the grestest value to be had right now is in the used Omega and Grand Seiko lines but I can't take myself away from Rolex (and Tudor).

31 July 2013, 11:53 PM	#4
kilyung "TRF" Member Join Date: Jul 2009 Location: Cave Watch: Sundial Posts: 33,950	It'll happen when it happens and it won't deter me from getting what I want.

31 July 2013, 11:53 PM	#5
travisb "TRF" Member Join Date: Aug 2009 Real Name: Travis Location: FL / NYC Watch: Yes.. Posts: 33,885	If prices doubled overnight, I'd be done buying new Rolex watches. Make room for more APs, PAMS and Pateks..

31 July 2013, 11:59 PM	#6
RLROCK "TRF" Member Join Date: Jun 2013 Real Name: Richard Location: New Jersey Watch: Depends on my mood Posts: 515	With the decrease in price of gold and the Swiss Franc off from its 2011-2012 high of around $1.30 to now $1.08, Rolex will probably not have a substantial price increase. All this coupled with a drop in demand from China shouldn't make for a painful increase from what I can predict.

1 August 2013, 12:35 AM	#11
Chaching "TRF" Member Join Date: Sep 2011 Real Name: None of ya #@! Location: Somewhere Watch: Many! 116718 GOLD Posts: 2,137	Gold prices have "0" to do with Rolex Prices!

1 August 2013, 12:39 AM	#14
Brandon(phila) "TRF" Member Join Date: Oct 2012 Real Name: Brandon Location: Phila burbs Watch: DSSD Posts: 755	It depends on how much $$ you have. If they doubled...then I and many people couldn't afford it any more ....so no. If I was a millionaire then you don't really care what the price is.

1 August 2013, 12:42 AM	#15
horseco "TRF" Member Join Date: Jan 2011 Real Name: Anthony Location: North Jersey Watch: Daytona 116528 Posts: 3,433	Patek & Audemars are looking more & more realistic to me... Rolex has priced themselves way too high in the last 5 years... IMO

1 August 2013, 01:00 AM	#20
CWIN "TRF" Member Join Date: Jun 2013 Real Name: Chris Location: San Diego Watch: Patek, AP, Rolex Posts: 4,449	At least for me, they are already at the point that I can barely afford them. If they double in price, I would probably not be able or think it would be worth buying another Rolex ever again.

1 August 2013, 01:59 AM	#23
KhronosX "TRF" Member Join Date: Aug 2012 Location: Los Angeles Watch: 18K Breguet Posts: 32	I think at the current prices, Rolex still represents a good value. Few watch companies offer solid gold/steel combinations for the price they do. So many are merely gold-plated or just gold-capped! It's awful.

1 August 2013, 06:32 AM	#26
del101 "TRF" Member Join Date: Jan 2013 Location: uk Posts: 27	Well the rich stay rich there's all ways a market for rolex f1 tenis and golf, camera goes to the crowd someone's Waring a rolex.

1 August 2013, 06:36 AM	#27
RoLexusH "TRF" Member Join Date: Jun 2013 Location: USA Watch: Explorer II 216570 Posts: 4	People have probably been saying since the 1980s, "If Rolex goes up in price one more time, they will kill themselves." They will continue to go up as long as people buy them, and it looks like, right now, they are not having a problem selling them.

1 August 2013, 07:16 AM	#30
jonanator "TRF" Member Join Date: Sep 2007 Real Name: Jonathan Location: Canada Watch: DJ, Daytona, BLNR Posts: 40	I love Rolex's but like everyone else is saying, if prices shot up, that's getting awfully close to AP and PP territory. Makes the AP and PP's much easier to justify.

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