sticker shocked!

[yachty 1]

Was at the AP store in NYC, was talking to one of sales ladies and asked her about the ceramic 44mm roo. She took my email and asked if I wanted to be on the waiting list. Just opened the email and it read Thankyou for the inquiries on the all ceramic 44 mm roo inclosed are some pictures and the price 41,300!!!! Does anyone else feel that it's a bit overpriced?

[texex91]

No that is the price of it. If that's too much for your budget you my want to look at FC 44mm and save a few grand.

[AshAP]

Wow! Amazing that there's a waiting list at that price. That's almost the price of a rgrc.

[yachty 1]

It wasn't the fact of the budget, just looking at the price difference between fc diver and ceramic how they can justify the difference between 44mm carbon and ceramic roo.

[yachty 1]

Exactly if you are there mind as well go gold

[bayerische]

Well.... I don't know the manufacturing costs of the all ceramic one, but at that price I would go gold. Gold is beautiful.

[Soly20]

That's a bit too much imho. I would go gold for that price range.

[mspeed76]

yeah their pricing doesnt really make sense. thats almost as much as a MS ti

but we are talking MSRP for regular production pieces.. u can expect to get a 20% discount from AD

[Manofsteelpt]

Yes that's too much for that piece... This was discussed a while back too. Makes no sense the ceramic diver is like $6k cheaper then the FC, yet the ceramic 44mm is like $5k MORE then the FC.

[AK797]

Once the price goes over £20K/$30 I would need to have some precious metal in there.

[s14roller]

I thought the original threads about the 44mm ceramic were less than the 44mm fc? Price sounds like a mis qoute to me

[SMD]

Originally Posted by s14roller

I thought the original threads about the 44mm ceramic were less than the 44mm fc? Price sounds like a mis qoute to me

No, that is the Diver. For some reason the diver ceramic is about 6K less than the FC but not when it comes to the 44mm.

[QueueCumber]

Originally Posted by yachty 1

Was at the AP store in NYC, was talking to one of sales ladies and asked her about the ceramic 44mm roo. She took my email and asked if I wanted to be on the waiting list. Just opened the email and it read Thankyou for the inquiries on the all ceramic 44 mm roo inclosed are some pictures and the price 41,300!!!! Does anyone else feel that it's a bit overpriced?

Get the Schumi Ti instead. It is a neutral color, so you can wear it with more things....

[applebook]

Ridiculously overpriced, but who actually pays full retail for watches (with a few exceptions)?

[joeboxer23]

Originally Posted by SMD

No, that is the Diver. For some reason the diver ceramic is about 6K less than the FC but not when it comes to the 44mm.

When I asked the sales person at AP NYC about this the other day, the response was that the ceramic diver was boutique only and that is reason it was cheaper than FC diver.

[wrxsti]

thats is the msrp but i bet davidsw has something to say about that

[abnerc15]

Originally Posted by wrxsti

thats is the msrp but i bet davidsw has something to say about that

It would still mean that the ceramic costs way more than the FC and I frankly do not see the reasoning given that the Diver ceramic is cheaper than its FC version...
I agree with others here that at that price range certain gold OR LE versions could be considered...

[kilyung]

You pay for beauty.

[AshAP]

Originally Posted by applebook

Ridiculously overpriced, but who actually pays full retail for watches (with a few exceptions)?

I thought that the ceramic versions were boutique only....therefore no discount.

[texex91]

Originally Posted by applebook

But who actually pays full retail for watches (with a few exceptions)?

Hopefully not many people.

However there are circumstances, such as the Titanium Schumacher, where you don't have a choice. On a BNIB Ti, they are going for over MSRP on grey market, and they are extremely hard to find at Boutique. If you do find one, it will of course be MSRP.

However, for non LE's and Boutique only watches, you should be getting decent discount.

Regarding pricing, I'd certainly rather pay $42,500 for a Ti Schumacher, than $41,500 before discount of a ceramic 44mm.

[yachty 1]

Exactly rather have the ti schum,even after discount it is still 5000 more then fc, which in my opinion is ridiculous

[Manofsteelpt]

The FC is way better then the Ceramic anyways, so save the cash and get FC.

[AK797]

Originally Posted by applebook

Ridiculously overpriced, but who actually pays full retail for watches (with a few exceptions)?

I would have thought in Bond Street, Selfridges and Harrods and places like that the majority would not need and probably wouldn't even want to ask for discounts or negotiate. Maybe some quietly ask for ten percent off and the deal is done quickly and discretely, but I imagine for most of these retail customers it is a little uncouth and unseemly to be haggling in these kind of stores. Suckers if you ask me.

[waspy1]

Originally Posted by AK797

I would have thought in Bond Street, Selfridges and Harrods and places like that the majority would not need and probably wouldn't even want to ask for discounts or negotiate. Maybe some quietly ask for ten percent off and the deal is done quickly and discretely, but I imagine for most of these retail customers it is a little uncouth and unseemly to be haggling in these kind of stores. Suckers if you ask me.

Perhaps in some cases but i'd say that in general you don't get to be very wealthy by not knowing how to drive a good bargain. Uncouth or not.

[QueueCumber]

Originally Posted by waspy1

Perhaps in some cases but i'd say that in general you don't get to be very wealthy by not knowing how to drive a good bargain. Uncouth or not.

My philosophy is to always get a steep bargain or discount whenever possible, but if I get the sense that something will never reach a bargain or discount, I will buy it outright. When I see a shirt I like, I calculate what I think the chances are that it will sell out or eventually reach sale prices in my size (sadly, my size is usually the one to sell out...). If I think it will sell out I buy it at full price. I took that risk with the Schumis because I felt there is a good chance they will sell out and never be at retail prices again, after seeing how amazing they look in person. I could be wrong of course, but it is a calculated risk...

Of course, some brands never go on sale, so I just buy them (LV, Louboutin, Hermes, etc.)...

[craniotes]

Originally Posted by abnerc15

It would still mean that the ceramic costs way more than the FC and I frankly do not see the reasoning given that the Diver ceramic is cheaper than its FC version..

The Ceramic Diver is priced below the FC Diver simply because it's a boutique-only piece, and therefore will not be discounted. While the FC Diver remains a somewhat rare bird in the AD network, it can be found, and therefore, it can be had for a discount. As such, in order to make the Ceramic Diver competitive, they priced it to compete with the discounted prices that the FC Diver commands. Had they decided to keep the pricing in line with the 44 chronographs, it would've listed for over $30K.

As far as I know, the Ceramic 44mm ROO is not a boutique-only piece, hence the higher price point relative to forged carbon.

Regards,
Adam

PS - Forged carbon FTW, anyway.

[Dcmk]

No justification required This is AP they can and will get away with this - a crazed fan n his money will be parted for this overpriced piece

[kilyung]

Originally Posted by Dcmk

No justification required This is AP they can and will get away with this - a crazed fan n his money will be parted for this overpriced piece

Who you calling crazed?!?

[B. Doggy]

Pay to play, as they say...

[ra's ag]

To me it's overpriced and lacks the character of the FC 44. I would take the 44 RG or Ti Schumi any day over ceramic.