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HRPinDC · 21 August 2013, 09:54 AM

I picked up a copy of Men's Journal at the airport last week and was excited to see that Tudor had a four page fold out ad on page two, and another on the entire back cover. Upon reading the large ad at the front I was quite surprised to find a grammatical error, they missed an entire word. Then while reading the back cover I found a second error. These ads must have cost a small fortune and I can't believe that they didn't pay more attention to the copy. I hope they pay more attention to the details of their watches. This is a terrible impression to give for a brand trying to reinvigorate itself.

Old Expat Beast · 21 August 2013, 10:03 AM

The hyperbole-laden brochure copy for the Black Bay is pretty dire, too. Apparently written by an ad-agency intern, by the look of it.

cop414 · 21 August 2013, 11:37 AM

Yea, that's kind of rough...

SUBversive · 21 August 2013, 11:39 AM

Whoa. Don Draper should be fired for this one.

joe100 · 21 August 2013, 11:43 AM

Eww not the ad agency's best work

KELLY123 · 21 August 2013, 12:23 PM

Quote:

Originally Posted by HRPinDC

I picked up a copy of Men's Journal at the airport last week and was excited to see that Tudor had a four page fold out ad on page two, and another on the entire back cover. Upon reading the large ad at the front I was quite surprised to find a grammatical error, they missed an entire word. Then while reading the back cover I found a second error. These ads must have cost a small fortune and I can't believe that they didn't pay more attention to the copy. I hope they pay more attention to the details of their watches. This is a terrible impression to give for a brand trying to reinvigorate itself.

WoW...I agree this is a very big gaff.

GB-man · 21 August 2013, 12:55 PM

Lol maybe the ad agency outsourced the work!

samsmart · 21 August 2013, 01:02 PM

Someone should HAVE been fired for that one.

francis · 21 August 2013, 01:06 PM

What a joke....

Orangejoe · 21 August 2013, 01:08 PM

For any other make, I would say a classic case of Engrish or mecha translation.

The House of Wilsdorf should know better.

Andad · 21 August 2013, 01:19 PM

Inglish is not there first langwige?

dbt001 · 21 August 2013, 01:36 PM

It does feel like a translation.

Old Expat Beast · 21 August 2013, 01:53 PM

Bad copywriting, and bad proofreading. This will have gone out to other publications, too, and it's not the mags' responsibility to check the ad copy that's delivered to them.

rolex75216 · 21 August 2013, 02:20 PM

Bummer for Tudor. An interesting question would be, "Would these mistakes prevent you from moving forward with a watch purchase?"

mr.president1 · 21 August 2013, 03:01 PM

Kind of a rocky read to me! Who approved that???!!! My goodness!

Chewbacca · 21 August 2013, 03:06 PM

it was a friday 5pm deadline...

threemonkeys · 21 August 2013, 03:26 PM

Personally I get a little tired of the over-flowerery, BS-ish, ornamental verbiage. I'll read one of their watch descriptions (shake head) and think 'wha?'.

"Plunges the depths and resurfaces with confidence."
"...a quest without end."

Makes me want to start an 'It was a dark and stormy night' writing contest. That would be fun.

MonBK · 21 August 2013, 03:38 PM

When a dial has spelling errors nobody complains.

Save the mag, it will be worth a fortune.

Nycturbovr6 · 21 August 2013, 03:53 PM

Quote:

Originally Posted by MonBK

When a dial has spelling errors nobody complains.

Save the mag, it will be worth a fortune.

Super rare collector model!

Vincent65 · 21 August 2013, 03:59 PM

lame

Chris B · 21 August 2013, 04:11 PM

Cringe-worthy

DCheeta · 21 August 2013, 04:15 PM

This frightens me. This is my business. Although my agency doesn't work with Tudor, it horrifies me to know that this is even possible. The number of eyes that must have looked at that and signed off on it would have been huge, and not a single person paid enough attention to notice those glaring errors. Hell, I would have given my department a verbal smackdown just for having an orphan at the end of each of the first two paragraphs.

Some people just lost their jobs.

padi56 · 21 August 2013, 04:41 PM

Over the many years there have been many mistakes on the Rolex web site with wrong information on the models and many spelling errors.Plus quite a few mistakes in the brochures I remember one year think it was 2000/1 they printed all the prices wrong and some references the wrong numbers.Afraid when any human puts any information to be written or printed there is always possibilities for errors.But computers cannot make mistakes only the information programmed in by us humans.And today most marketing is 10% truth and about 90% bullsh#te remember it take 12 months to make a Rolex oyster.

Cc1966 · 21 August 2013, 05:17 PM

Someone's head rolled on this one!

HRPinDC · 21 August 2013, 10:31 PM

Quote:

Originally Posted by rolex75216

Bummer for Tudor. An interesting question would be, "Would these mistakes prevent you from moving forward with a watch purchase?"

I've thought about that, it's a good question. I think that it would give me second thoughts and if I were trying to decide between two brands, it could sway me the other way.

Bangel · 21 August 2013, 10:49 PM

Quote:

Originally Posted by MonBK

When a dial has spelling errors nobody complains.

Save the mag, it will be worth a fortune.

Either that or the mag should be in the Watch Out section.

Vincent65 · 21 August 2013, 10:49 PM

Quote:

Originally Posted by HRPinDC

I've thought about that, it's a good question. I think that it would give me second thoughts and if I were trying to decide between two brands, it could sway me the other way.

Nah, they just need to fire the Tudor in-house marketing/advertising guys who signed it off and are ultimately responsible, and of course the agency (or at least the designer and account manager) who slapped it together on a drunken Friday afternoon. The copy is weak anyway, so the copy 'writer' should hail a cab as well.

Orangejoe · 21 August 2013, 11:07 PM

Quote:

Originally Posted by HRPinDC

I've thought about that, it's a good question. I think that it would give me second thoughts and if I were trying to decide between two brands, it could sway me the other way.

There has been a lot of praise lavished on the re-energized Tudor watches; most discussions point to that as the driver that will make Tudor succeed where it previously failed (USA).

I have shared the same opinion but you cannot take a brand that puts out such blatantly bad ads as having a serious interest in making it in this market.

I have seen the question "Why did Tudor leave the US market?" posted maybe a dozen times.; maybe now we know.

Their watches may have caught up, but the rest of the company gives the clear impression they are not ready for prime time.

padi56 · 21 August 2013, 11:10 PM

Quote:

Originally Posted by Cc1966

Someone's head rolled on this one!

I believe some heads rolled with Rolex when they advertised the Ceramic LV as having a green solid gold dial when it was not gold only a coating.Now it was on there Rolex web site as gold but was soon took down that may have been because of forum like this one that gave all the true facts.

HDHNTER · 21 August 2013, 11:34 PM

Quote:

Originally Posted by DCheeta

Some people just lost their jobs.

Deservedly so...

21 August 2013, 11:37 AM	#3
cop414 TRF Moderator & 2024 SubLV41 Patron Join Date: Apr 2012 Real Name: Tim Location: Pennsylvania Watch: 14060M Posts: 72,134	Yea, that's kind of rough... __________________ Rolex Submariner 14060M Omega Seamaster 2254.50 DOXA Professional 1200T Card carrying member of TRF's Global Association of Retro-Grouch-Curmudgeons TRF's "After Dark" Bar & NightClub Patron P Club Member #17 2 FA ENABLED

21 August 2013, 11:43 AM	#5
joe100 2024 SubLV41 Pledge Member Join Date: Nov 2007 Real Name: Joe Location: New Mexico Watch: Explorer Posts: 12,838	Eww not the ad agency's best work __________________ It's Espresso, not Expresso. Coffee is not a train in Italy. -TRF Member 6982-

21 August 2013, 01:19 PM	#11
Andad 2024 SubLV41 Pledge Member Join Date: Nov 2006 Real Name: Eddie Location: Australia Watch: A few. Posts: 37,481	Inglish is not there first langwige? __________________ E

21 August 2013, 03:01 PM	#15
mr.president1 "TRF" Member Join Date: Jul 2012 Location: Ohio,UnitedStates Watch: ROLEX OMEGA Posts: 1,458	Kind of a rocky read to me! Who approved that???!!! My goodness! __________________ ROLEX & OMEGA

21 August 2013, 04:41 PM	#23
padi56 "TRF" Life Patron Join Date: Jun 2005 Real Name: Peter Location: Llanfairpwllgwyng Watch: ing you. Posts: 53,035	Over the many years there have been many mistakes on the Rolex web site with wrong information on the models and many spelling errors.Plus quite a few mistakes in the brochures I remember one year think it was 2000/1 they printed all the prices wrong and some references the wrong numbers.Afraid when any human puts any information to be written or printed there is always possibilities for errors.But computers cannot make mistakes only the information programmed in by us humans.And today most marketing is 10% truth and about 90% bullsh#te remember it take 12 months to make a Rolex oyster. __________________ ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder

21 August 2013, 10:03 AM	#2
Old Expat Beast TRF Moderator & 2024 SubLV41 Patron Join Date: Jul 2013 Real Name: Adam Location: Far East Watch: Golden Tuna Posts: 28,793	The hyperbole-laden brochure copy for the Black Bay is pretty dire, too. Apparently written by an ad-agency intern, by the look of it.

21 August 2013, 11:39 AM	#4
SUBversive Banned Join Date: May 2011 Location: ri Watch: Sun Dial Posts: 14,346	Whoa. Don Draper should be fired for this one.

21 August 2013, 12:55 PM	#7
GB-man 2024 SubLV41 Pledge Member Join Date: Nov 2012 Location: USA Watch: addiction issues Posts: 37,327	Lol maybe the ad agency outsourced the work!

21 August 2013, 01:02 PM	#8
samsmart "TRF" Member Join Date: Jun 2013 Real Name: sam Location: Dallas, TX Watch: Me Tint Posts: 3,777	Someone should HAVE been fired for that one.

21 August 2013, 01:06 PM	#9
francis "TRF" Member Join Date: Jan 2013 Location: a few places Watch: Datejust Posts: 796	What a joke....

21 August 2013, 01:08 PM	#10
Orangejoe "TRF" Member Join Date: May 2013 Location: PA, USA Posts: 284	For any other make, I would say a classic case of Engrish or mecha translation. The House of Wilsdorf should know better.

21 August 2013, 01:36 PM	#12
dbt001 "TRF" Member Join Date: Jan 2013 Real Name: Dave Location: NC Watch: 5513, Dad's 1600 Posts: 182	It does feel like a translation.

21 August 2013, 01:53 PM	#13
Old Expat Beast TRF Moderator & 2024 SubLV41 Patron Join Date: Jul 2013 Real Name: Adam Location: Far East Watch: Golden Tuna Posts: 28,793	Bad copywriting, and bad proofreading. This will have gone out to other publications, too, and it's not the mags' responsibility to check the ad copy that's delivered to them.

21 August 2013, 02:20 PM	#14
rolex75216 "TRF" Member Join Date: Jan 2013 Location: United States Posts: 2,008	Bummer for Tudor. An interesting question would be, "Would these mistakes prevent you from moving forward with a watch purchase?"

21 August 2013, 03:06 PM	#16
Chewbacca Banned Join Date: May 2012 Real Name: CJ Location: Kashyyyk Watch: Kessel Run Chrono Posts: 21,112	it was a friday 5pm deadline...

21 August 2013, 03:26 PM	#17
threemonkeys "TRF" Member Join Date: Feb 2011 Real Name: Craig Location: Seattle-ish, USA Watch: GMTIIc, AK, LVc Posts: 7,022	Personally I get a little tired of the over-flowerery, BS-ish, ornamental verbiage. I'll read one of their watch descriptions (shake head) and think 'wha?'. "Plunges the depths and resurfaces with confidence." "...a quest without end." Makes me want to start an 'It was a dark and stormy night' writing contest. That would be fun.

21 August 2013, 03:38 PM	#18
MonBK Banned Join Date: Nov 2010 Location: Kingstown Posts: 58,279	When a dial has spelling errors nobody complains. Save the mag, it will be worth a fortune.

21 August 2013, 03:59 PM	#20
Vincent65 "TRF" Member Join Date: Aug 2012 Location: Switzerland Posts: 14,298	lame

21 August 2013, 04:11 PM	#21
Chris B "TRF" Member Join Date: Aug 2006 Location: Peterborough Posts: 9,631	Cringe-worthy

21 August 2013, 04:15 PM	#22
DCheeta "TRF" Member Join Date: Jun 2013 Real Name: Dave Location: NYC Posts: 7,181	This frightens me. This is my business. Although my agency doesn't work with Tudor, it horrifies me to know that this is even possible. The number of eyes that must have looked at that and signed off on it would have been huge, and not a single person paid enough attention to notice those glaring errors. Hell, I would have given my department a verbal smackdown just for having an orphan at the end of each of the first two paragraphs. Some people just lost their jobs.

21 August 2013, 05:17 PM	#24
Cc1966 "TRF" Member Join Date: Aug 2013 Real Name: Christopher Location: Georgia, USA Watch: ing the Sea... Posts: 6,713	Someone's head rolled on this one! __________________ "I wish to have no Connection with any Ship that does not Sail fast for I intend to go in harm's way." Captain John Paul Jones, 16 November 1778 "*Curmudgeons* " Favorites: 1665 SD, Sub Date, DSSD, Exp II, Sub LV, GMTIIc

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