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RMC12 · 8 January 2015, 01:13 AM

Not sure if this had been posted before but I was having a conversation with the manager of a Rolex Boutique a couple of months ago and he told me that they had a directive from Rolex to stop displaying the 116610LV's and hold them in the safe and to get them out on request only. He said this is usually the case when a model is to be discontinued and told me production of this model would stop in 2015 after just 5 years.

I have no idea if this is true so please don't shoot the messenger. I do know it wasn't a sales trick though as I was wearing my Hulk at the time, which prompted the discussion.

I haven't personally been to or past another AD since to know if there are any on display or not.

I am guessing the consensus will be that this is BS?

otisc · 8 January 2015, 01:20 AM

Not the first time it's death has been reported:

http://www.rolexforums.com/showthread.php?t=235900

Psmith · 8 January 2015, 01:20 AM

Interesting, and no doubt some responses will also be interesting. My understanding is that boutiques have a more direct relationship with Rolex than ADs.
I'm pretty sure that I've seen LVs in (UK AD) window displays recently though.

Long shot, but is there any chance that the boutique manager could show you the directive? Even better, scan it and post it here!

capote · 8 January 2015, 01:21 AM

Did he have a 116610LV in the safe just for you?

tkerrmd · 8 January 2015, 01:22 AM

Hummm hadn't heard that! Glad I have one!

Minimalist · 8 January 2015, 01:25 AM

I've seen about 3 or 4 AD over the last month with them in the window. I hope it's not true though since I'm still hoping to get mine in a few months!

Rogdogg · 8 January 2015, 01:26 AM

I saw one last Saturday in the window of Weirs of Grafton Street in Dublin City

travisb · 8 January 2015, 01:28 AM

I hope they do but I'd take it with a grain of salt until there was confirmation from Rolex headquarters and not an AD or Boutique. Even though there's thousands and thousands of them out there, I like the idea and love the watch.

wisguy · 8 January 2015, 01:29 AM

Sound like a sales tactic to me...

Grab it now while you still can!

superdog · 8 January 2015, 01:31 AM

They did the same thing with the SS daytona.

They won't discontinue. They are creating exclusivity.

nick c · 8 January 2015, 01:32 AM

Just came back from St Martin i tried one on it was on display $8500 no discount

bayerische · 8 January 2015, 01:37 AM

I'm sure the 116610LV would say:

"The reports of my death are greatly exaggerated"

engin33r · 8 January 2015, 01:53 AM

Quote:

Originally Posted by superdog

they did the same thing with the ss daytona.

They won't discontinue. They are creating exclusivity.

+1

Racerdj · 8 January 2015, 01:56 AM

Why discontinue a great seller? And a great looker!

Psmith · 8 January 2015, 01:57 AM

Quote:

Originally Posted by superdog

They did the same thing with the SS daytona.

They won't discontinue. They are creating exclusivity.

It does sound like the 'steel Daytona in the safe' scenario.
Although in the last few years I've seen these in AD window displays.

RMC12 · 8 January 2015, 01:58 AM

Quote:

Originally Posted by tkerrmd

Hummm hadn't heard that! Glad I have one!

That was my first thought!

Quote:

Originally Posted by Minimalist

I've seen about 3 or 4 AD over the last month with them in the window. I hope it's not true though since I'm still hoping to get mine in a few months!

Quote:

Originally Posted by Rogdogg

I saw one last Saturday in the window of Weirs of Grafton Street in Dublin City

Seems like there are still a lot about then so probably untrue.

Quote:

Originally Posted by superdog

They did the same thing with the SS daytona.

They won't discontinue. They are creating exclusivity.

This seems the most likely scenario!

mikhaelj · 8 January 2015, 02:05 AM

If there is any truth to the story, boy am I lucky to have gotten mine last week

Bulldog21 · 8 January 2015, 02:10 AM

I called my AD buddy about this and he says, he has heard nothing of the sort and has two at the moment.

B.B.B. · 8 January 2015, 02:13 AM

I haven't seen it recently same thing with the Blnr but I don't think that's the case.

Blubaru · 8 January 2015, 02:15 AM

Well, I had a similar experience at a number of dealers and one boutique in Florida. They've all suggested that it's on its way out. It was never intended to be in production for as long as it has, and that had been due to its enduring popularity.

That being said, I know for a fact that the dealers in question can no longer get them in stock or order them. There is simply no supply.

Rolex addict · 8 January 2015, 02:39 AM

My local dealer has one and is able to get them. My buddy just bought one there about 2 weeks ago. It's just like the price increase threads, nothing but rumors and speculation.

Rickn · 8 January 2015, 02:42 AM

I will say that I have yet to see a stainless steel Daytona in an AD case, but I have never gone to an AD and not seen a hulk.

Chadridv · 8 January 2015, 02:47 AM

I was in Tourneau last week window shopping and trying to make some final decisions on a new purchase. The Hulk was there and available to try on easily. However, generally speaking the rolex shelves were pretty cleared out. The woman told me Rolex has not sent them new watches for an unusually extended period.

She told me Rolex will often limit distribution right before they are about to increase prices.

Eric Chan · 8 January 2015, 03:02 AM

Have not heard that one before. In my area, I have not seen one on display for almost a year now. According to my AD, they are still very hard to come by and when they get one, it is always spoken for, similar to the BLNR.

In all honesty, it would not make sense for Rolex to discontinue this piece as I believe it is still a very popular watch.

tedscott3 · 8 January 2015, 03:19 AM

My question is have any boutiques or AD's ever been correct in these "you didn't hear it from me, but...." statements? I think that would be an interesting thread.

Bulldog21 · 8 January 2015, 03:24 AM

Quote:

Originally Posted by Blubaru

That being said, I know for a fact that the dealers in question can no longer get them in stock or order them. There is simply no supply.

Well since you know for a fact, it must be true!

sunnyd · 8 January 2015, 03:32 AM

Dunno how true this is, but I wouldn't be surprised. Maybe they're replacing this with a Plat Sub?

adamlea · 8 January 2015, 03:36 AM

Quote:

Originally Posted by capote

Did he have a 116610LV in the safe just for you?

And did he mention that there will be a price increase right before they discontinue it?

clock · 8 January 2015, 03:44 AM

I was watching a video in which Eric Ku stated the Hulk will be collectible b/c it will be discontinued. And the "Kermit" was only produced for 7 years.

I still doubt it will be discontinued.

kilyung · 8 January 2015, 04:00 AM

Why would you hide something that you wanted flushed out of inventory? Makes no sense.

8 January 2015, 01:13 AM	#1
RMC12 "TRF" Member Join Date: Jan 2013 Real Name: Jon Location: UK Watch: Smurf/Hulk/1680 Posts: 2,920	End of the Hulk? Not sure if this had been posted before but I was having a conversation with the manager of a Rolex Boutique a couple of months ago and he told me that they had a directive from Rolex to stop displaying the 116610LV's and hold them in the safe and to get them out on request only. He said this is usually the case when a model is to be discontinued and told me production of this model would stop in 2015 after just 5 years. I have no idea if this is true so please don't shoot the messenger. I do know it wasn't a sales trick though as I was wearing my Hulk at the time, which prompted the discussion. I haven't personally been to or past another AD since to know if there are any on display or not. I am guessing the consensus will be that this is BS?

8 January 2015, 01:20 AM	#3
Psmith "TRF" Member Join Date: Sep 2008 Real Name: Clive Location: Exoplanet Watch: spring-driven Posts: 38,856	Interesting, and no doubt some responses will also be interesting. My understanding is that boutiques have a more direct relationship with Rolex than ADs. I'm pretty sure that I've seen LVs in (UK AD) window displays recently though. Long shot, but is there any chance that the boutique manager could show you the directive? Even better, scan it and post it here! __________________

8 January 2015, 01:26 AM	#7
Rogdogg 2024 SubLV41 Pledge Member Join Date: Nov 2012 Location: Bangkok Posts: 6,124	I saw one last Saturday in the window of Weirs of Grafton Street in Dublin City __________________ Nil Satis Nisi Optimum

8 January 2015, 01:29 AM	#9
wisguy "TRF" Member Join Date: Apr 2010 Location: Earth Posts: 2,406	Sound like a sales tactic to me... Grab it now while you still can! __________________ 5230G / 5146G / 124060 / BB58 / '59 Constellation

8 January 2015, 01:31 AM	#10
superdog 2024 Pledge Member Join Date: Oct 2011 Real Name: Seth Location: nj Watch: Omega Posts: 24,827	They did the same thing with the SS daytona. They won't discontinue. They are creating exclusivity. __________________ If happiness is a state of mind, why look anywhere else for it? IG: gsmotorclub IG: thesawcollection (Both mostly just car stuff)

8 January 2015, 01:20 AM	#2
otisc "TRF" Member Join Date: Oct 2014 Location: Austin, TX Watch: 116610LV HULK Posts: 637	Not the first time it's death has been reported: http://www.rolexforums.com/showthread.php?t=235900

8 January 2015, 01:21 AM	#4
capote "TRF" Member Join Date: Oct 2010 Real Name: Daniel Location: Sweden Watch: 16570 Posts: 7,315	Did he have a 116610LV in the safe just for you?

8 January 2015, 01:22 AM	#5
tkerrmd "TRF" Member Join Date: Apr 2008 Real Name: Tom Location: In a race car! Watch: ME RACE PORSCHES Posts: 24,123	Hummm hadn't heard that! Glad I have one!

8 January 2015, 01:25 AM	#6
Minimalist "TRF" Member Join Date: Oct 2014 Location: London Posts: 1,221	I've seen about 3 or 4 AD over the last month with them in the window. I hope it's not true though since I'm still hoping to get mine in a few months!

8 January 2015, 01:28 AM	#8
travisb 2024 SubLV41 Pledge Member Join Date: Aug 2009 Real Name: Travis Location: FL / NYC Watch: Yes.. Posts: 33,423	I hope they do but I'd take it with a grain of salt until there was confirmation from Rolex headquarters and not an AD or Boutique. Even though there's thousands and thousands of them out there, I like the idea and love the watch.

8 January 2015, 01:32 AM	#11
nick c Banned Join Date: Feb 2012 Location: Canada Posts: 26,846	Just came back from St Martin i tried one on it was on display $8500 no discount

8 January 2015, 01:37 AM	#12
bayerische "TRF" Member Join Date: Nov 2009 Real Name: Andreas Location: Margaritaville Watch: Smurf Posts: 19,879	I'm sure the 116610LV would say: "The reports of my death are greatly exaggerated" __________________ Yeah, well, you know, that's just, like, your opinion, man.

8 January 2015, 01:56 AM	#14
Racerdj 2024 Pledge Member Join Date: Apr 2013 Location: Indianapolis Watch: Patek-Philippe Posts: 16,832	Why discontinue a great seller? And a great looker! __________________ Rolex and Patek Philippe

8 January 2015, 02:05 AM	#17
mikhaelj "TRF" Member Join Date: Nov 2013 Real Name: Joey Location: London Watch: 116619LB & 16000 Posts: 361	If there is any truth to the story, boy am I lucky to have gotten mine last week __________________ ♛ 116619LB ♛ 16000 Birth Year 1981

8 January 2015, 02:10 AM	#18
Bulldog21 "TRF" Member Join Date: Nov 2014 Real Name: Matt Location: Frisco, Tx Watch: Daytona/BLRO/SkyD Posts: 471	I called my AD buddy about this and he says, he has heard nothing of the sort and has two at the moment.

8 January 2015, 02:13 AM	#19
B.B.B. "TRF" Member Join Date: Jan 2009 Real Name: Emmanuel Location: California, USA Watch: submariner lv m Posts: 764	I haven't seen it recently same thing with the Blnr but I don't think that's the case.

8 January 2015, 02:15 AM	#20
Blubaru "TRF" Member Join Date: Dec 2014 Location: The Bay Posts: 182	Well, I had a similar experience at a number of dealers and one boutique in Florida. They've all suggested that it's on its way out. It was never intended to be in production for as long as it has, and that had been due to its enduring popularity. That being said, I know for a fact that the dealers in question can no longer get them in stock or order them. There is simply no supply.

8 January 2015, 02:39 AM	#21
Rolex addict Banned Join Date: Oct 2014 Real Name: The Enabler Location: South Cackalacky Watch: me crash my bike Posts: 5,564	My local dealer has one and is able to get them. My buddy just bought one there about 2 weeks ago. It's just like the price increase threads, nothing but rumors and speculation.

8 January 2015, 02:42 AM	#22
Rickn "TRF" Member Join Date: Dec 2012 Location: Pittsburgh Watch: Green Sub Posts: 604	I will say that I have yet to see a stainless steel Daytona in an AD case, but I have never gone to an AD and not seen a hulk.

8 January 2015, 02:47 AM	#23
Chadridv 2024 Pledge Member Join Date: Oct 2014 Real Name: Chadri Location: LI, NY Watch: 116610LV Posts: 11,357	I was in Tourneau last week window shopping and trying to make some final decisions on a new purchase. The Hulk was there and available to try on easily. However, generally speaking the rolex shelves were pretty cleared out. The woman told me Rolex has not sent them new watches for an unusually extended period. She told me Rolex will often limit distribution right before they are about to increase prices.

8 January 2015, 03:02 AM	#24
Eric Chan "TRF" Member Join Date: Dec 2010 Real Name: Eric Chan Location: Vancouver, BC CAN Watch: Day-Date 118238 Posts: 8,798	Have not heard that one before. In my area, I have not seen one on display for almost a year now. According to my AD, they are still very hard to come by and when they get one, it is always spoken for, similar to the BLNR. In all honesty, it would not make sense for Rolex to discontinue this piece as I believe it is still a very popular watch. __________________ Official Member: 'Perpetual 30' Vegas International GTG 2016

8 January 2015, 03:19 AM	#25
tedscott3 "TRF" Member Join Date: Dec 2012 Location: San Diego Watch: 116610LV Posts: 572	My question is have any boutiques or AD's ever been correct in these "you didn't hear it from me, but...." statements? I think that would be an interesting thread.

8 January 2015, 03:32 AM	#27
sunnyd "TRF" Member Join Date: Jan 2014 Location: CA Watch: me watch you Posts: 461	Dunno how true this is, but I wouldn't be surprised. Maybe they're replacing this with a Plat Sub? __________________ 116610LVc 1803 Wideboy 1680 Red MKIV

8 January 2015, 03:44 AM	#29
clock Banned Join Date: Sep 2008 Location: in a house Posts: 13,510	I was watching a video in which Eric Ku stated the Hulk will be collectible b/c it will be discontinued. And the "Kermit" was only produced for 7 years. I still doubt it will be discontinued.

8 January 2015, 04:00 AM	#30
kilyung 2024 SubLV41 Pledge Member Join Date: Jul 2009 Location: Cave Watch: Sundial Posts: 33,940	Why would you hide something that you wanted flushed out of inventory? Makes no sense.

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