Why don't Rolex crowns appear upright?

[ColRam425]

Since Rolex is a perfectionist down to the last detail, why don't they ensure that every model of Rolex has the crown on the crown line straight up? I know people have models like that and are considered "very lucky" but honestly it surprises me that a company that prides itself on attention to detail can't seem to make the crown appear upright when the crown is screwed down.

[beer]

Maybe its not incapability but rather they don't think its something that shows perfection

Same as how AP line up the screws on their watch faces but Hublot do not - I'm sure they are capable of it they just don't see it as necessary

[Tseg]

Only with the SkyDweller, I believe.

[Old Expat Beast]

Originally Posted by ColRam425

Since Rolex is a perfectionist down to the last detail, why don't they ensure that every model of Rolex has the crown on the crown line straight up? I know people have models like that and are considered "very lucky" but honestly it surprises me that a company that prides itself on attention to detail can't seem to make the crown appear upright when the crown is screwed down.

Who told you that?

[ColRam425]

Originally Posted by Old Expat Beast

Who told you that?

Perhaps everybody on here knows better haha but I was told before that if a Rolex has the smallest imperfection after completion then it gets tossed or corrected.

[trackntrail]

Originally Posted by ColRam425

Perhaps everybody on here knows better haha but I was told before that if a Rolex has the smallest imperfection after completion then it gets tossed or corrected.

Nope

Have you not seen any of the threads on the cyclops problem from the last couple years??

[Syed117]

Originally Posted by ColRam425

Since Rolex is a perfectionist down to the last detail

Stop yourself right there.

Spend more time on this forum and you will quickly understand how untrue that is.

Nothing is ever perfect and problems exist with every product ever made. A Rolex is no different. Even Pateks which cost 10x as much as a Rolex can leave the factory with issues.

The crown thing has been discussed many times. I would honestly like it if they engineered it to line up correctly, but at the end of the day, it doesn't really matter. Water resistance is what really matters and they have a great track record when it comes to that.

[joe100]

Look at your new $8500 Rolex under a loupe and you'll probably cry

[trackntrail]

Originally Posted by joe100

Look at your new $8500 Rolex under a loupe and you'll probably cry

so true. It can't be unseen.

[Jemspeed]

Seems like this would be time consuming and expensive. With a crown, you have four threaded surfaces that would have to engage at exactly the same place. You have threads in the case two sets of diferently turned threads on the tube and threads in the crown you would have to have them all start at the same place with no variation in where the threads are tightened to torque. I just don't think that is practical. The screw slots on a royal oak are aesthetic and nonfunctional. They are not tightened by those screw slots. Flip a royal oak over and the screw heads that are tightenedon back do not line up.

[T. Ferguson]

First of all, it doesn't because it's not necessarily supposed to. Over time as the gaskets compress it will probably change orientation anyway, as it would when it came back from service. Why not just eliminate the logo from the crown? In any event it would still require you to torque it closed with the exact same force every time.

Secondly, what is upright? Many would argue the correct orientation would be towards the upper lug and what you're calling straight up would be sideways.

Certainly they can do it because they do it on the Sky Dweller. This feature may trickle down to other models, but probably incorporated into model changes with new reference numbers AND a new price tag.

[beshannon]

Mine lines up just fine



Just stop turning when is straight

[watchwatcher]

Why would it matter?

[Andad]

Originally Posted by ColRam425

Since Rolex is a perfectionist down to the last detail, why don't they ensure that every model of Rolex has the crown on the crown line straight up? I know people have models like that and are considered "very lucky" but honestly it surprises me that a company that prides itself on attention to detail can't seem to make the crown appear upright when the crown is screwed down.

If it really bothers you just screw the crown in and then back it of until the crown points to where you want it.

It will make zero difference to water resistance.

The finger tight final crown seal on a triplock would have no chance of holding back 440psi at 300 metres. That job is for the two internal stem seals.

[bigwatchman]

Perfectionist..... No.

[liuk3]

Originally Posted by beshannon

Mine lines up just fine



Just stop turning when is straight

I was going to say just keep cranking on it until is straight.

[GradyPhilpott]

Originally Posted by watchwatcher

Why would it matter?

It doesn't.

I wonder if anyone has had someone look at his wrist and exclaim, "Your crown is upside down!"?

Creative punctuation there.

[landroverking]

Who cares? Really.

[Bfd70]

Meh. I'd prefer that it did. You could argue who cares if it loses 10 seconds a day. After all it will be within 5 minutes a month just recalibrate it then. Few people here need their time kept to the second. I just think that for 100x's the cost of a timex, you can have really high expectations.

[Tools]

Maybe it should really point forward, the same direction as the crown on the dial..

[cht]

Originally Posted by ColRam425

Perhaps everybody on here knows better haha but I was told before that if a Rolex has the smallest imperfection after completion then it gets tossed or corrected.

WHo told you this???
Did they also tell you they have ocean front property for sale in Arizona?

And more importantly, how can you have over 200 posts and be here over a year and believe this???



Rolex makes a 1 million watches a year, with machines, machines that are pretty good, which makes QC pretty minimal, which they like since its most time consuming and expensive.


And the only thing they have perfected down to the last detail is their marketing.

[WS9D]

I never look at mine and to bring my wrist to a position to see it is too much effort for me. So I could care less. Ignorance is bliss =)

[SeaAndSky]

Maybe it should be made from iron and aligned to Earth's magnetic fields in such a way that it always points towards Switzerland.

[Foxglove]

Originally Posted by ColRam425

Since Rolex is a perfectionist down to the last detail, why don't they ensure that every model of Rolex has the crown on the crown line straight up? I know people have models like that and are considered "very lucky" but honestly it surprises me that a company that prides itself on attention to detail can't seem to make the crown appear upright when the crown is screwed down.

Unlike most here, I wish it would line up also! Doesn't really bother me, but would be a nice touch to make the crown be upright when screwed in.

definite +1 and I don't know why Rolex doesn't do it.

[GradyPhilpott]

Originally Posted by cht

Rolex makes a 1 million watches a year, with machines, machines that are pretty good, which makes QC pretty minimal, which they like since its most time consuming and expensive.


And the only thing they have perfected down to the last detail is their marketing.

This is extraordinarily inaccurate. In fact, it is completely false. You should be ashamed.

[Alcan]

The orientation of the coronet on the crown is irrelevant to the function of the watch. It doesn't change the accuracy of the movement, the waterproof rating of the case, or the strength and durability of the bracelet. Why exactly did you buy a Rolex? Maybe a "fashion brand" watch might better serve your needs.

[ColRam425]

Originally Posted by Alcan

The orientation of the coronet on the crown is irrelevant to the function of the watch. It doesn't change the accuracy of the movement, the waterproof rating of the case, or the strength and durability of the bracelet. Why exactly did you buy a Rolex? Maybe a "fashion brand" watch might better serve your needs.

Kind of rude.

But anyways it's not even a big deal, I was just wondering. My TAG doesn't line up and despite my obsessive-compulsion, it hasn't bothered me. I'd simply "prefer" it otherwise but ultimately no big deal.

[lipjin]

I got mine fixed at the Rolex service center for a small fee.

[Danny83]

Im a little off

[eonflux]

Got lucky with crowns pointing up on both my AP and blue DSSD.