Professional models will be more difficult to come by?

[Dyim]

Just spoke with my AD today since they returned from Basel.

They told me all professional models ie
Airking (now considered professional)
Milgauss
Explorer
GMT II
SUB
SD 4000
DSSD
YM
Daytona

Now will be allocated differently. Only 1 out of 5 watches shipped to them will be professional models.

Anyone else heard this? They have told me in the past hard to get models eg SS Daytona are allocated based on how many PM pieces they sell.

I guess now Rolex is expanding this quota system to professional models?

I have a good relationship with my AD and they don't have to sell me anything. Fwiw, I have all the professional models that I want (except maybe Daytona 500). Just wondering if this is what's going on with other ADs. Or is this old news?

[Touring]

I suspect this only applies to North of the 49th parallel. Have heard similar things.

[Memphis]

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[stil]

S a l e s tactic.

[T. Ferguson]

If true then Rolex has officially lost it. Well, they had a good run...

[RastabanStar]

So just Cellini's then?

[hoanghung45]

Well, it seems producing million of watches per year is still not enough, should be more then . Are they selling them to aliens too ?

[Rolex Freak]

My AD has a waiting list for almost all SS professional models right now. Crazy but very clever on the part of Rolex in my opinion.


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[cdmorenot]

They call it allocation list?

Whatever. I have heard this before for Subs, BLNRs and Daytonas from the ADs in my area but that's probably to say no no to any type of discounts.

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[Wingman244]

Well, I think Omega will take my money.

[Verdi]

It is really funny how Rolex/ AD 's play this game. It is jst a marketing gimmick.

AD's sales guys often say that the prices will go up or it will be a shortage of certain models. Waiting lists are created to keep the public interest and price up for certain models.
It's a well crafted strategy thay works wonders for Rolex. It's a false impression created for the public to belive that getting a certain Rolex is not that easy......but don't be fooled. It's a long term strategy that is very beneficial for them.

In Middle east you can buy pretty much any model without waiting. If it's out of stock, in a month they will get it. This applies to Daytona too. Why? Because ME is a transit place where ppl come and go, lots of tourists with fazools that come to buy watches and Rolex knows this. In Dubai Mall, at the Rolex boutique there is often a queue.
Can't make them wait and put them on a waiting list. That tango is not applicable.

[DocHorton]

Originally Posted by Rolex Freak

My AD has a waiting list for almost all SS professional models right now. Crazy but very clever on the part of Rolex in my opinion.


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Why is it clever? It is idiotic in my opinion. No other company that I can think of would purposefully find a way to depress their own sales and revenue. People will eventually find another option or end up buying used...neither option serves to improve the brand.

[tonyfabro]

Originally Posted by stil

s a l e s tactic.

+1

[capote]

Originally Posted by RastabanStar

So just Cellini's then?

ADs will only receive Rolex watches impossible to sell. Rolex is looking to be so exclusive they stop producing watches all together.

[rollerballer]

I suspect all this has nothing to do with ROLEX. Its an AD game.

[kdphan]

strange...I walked into 3 different ADs in the bay area and they all have models I've been looking for. Getting a discount is a different story. One of them would do 10% discount but through store credit. So it's most likely just an AD game.

BLNR
Hulk
Daytonas

[Dilinger]

Originally Posted by verdi

it is really funny how rolex/ ad 's play this game. It is jst a marketing gimmick.

Ad's sales guys often say that the prices will go up or it will be a shortage of certain models. Waiting lists are created to keep the public interest and price up for certain models.
It's a well crafted strategy thay works wonders for rolex. It's a false impression created for the public to belive that getting a certain rolex is not that easy......but don't be fooled. It's a long term strategy that is very beneficial for them.

In middle east you can buy pretty much any model without waiting. If it's out of stock, in a month they will get it. This applies to daytona too. Why? Because me is a transit place where ppl come and go, lots of tourists with fazools that come to buy watches and rolex knows this. In dubai mall, at the rolex boutique there is often a queue.
Can't make them wait and put them on a waiting list. That tango is not applicable.

x2 !

[Rolex fan 61]

Rolex marketing ploy???????

[joli160]

Lots of AD's are lying as soon as they open their mouth

[hbk75]

my local big scale AD in singapore told me that. Rolex come and check stocks and replenish the stocks by themselves. So AD cannot go and tell them to stock up watches with larger demands.

and the stocks allocation is like 5 dress watches and only one professional model.

[kopykopy]

Is it Rolex's way of saying to the AD:- if you want 20 Professional models, you have to take 80 Datejust/Oyster Perpetual/Cellini. If you want 40 Pro models, please take 160 DJ/P/Cellini?

Or is Rolex siphoning more Pro models into certains parts of USA, Dubai, China, HK and Singapore at the expense of other places?

[Robbie68]

Originally Posted by kopykopy

Is it Rolex's way of saying to the AD:- if you want 20 Professional models, you have to take 80 Datejust/Oyster Perpetual/Cellini. If you want 40 Pro models, please take 160 DJ/P/Cellini?

Or is Rolex siphoning more Pro models into certains parts of USA, Dubai, China, HK and Singapore at the expense of other places?

Maybe this, I'm English but live in the U.S. Here (US) I can pretty much get hold of anything I want, I travel back to England twice a year and rarely see a range of sport models in ADs. Last year I was wearing a DSSD Blue and most ADs visited said they couldn't get one however hard they tried, this wasn't a sales technique as I already had the watch.

[brandrea]

Originally Posted by T. Ferguson

If true then Rolex has officially lost it. Well, they had a good run...

[1st amg]

Originally Posted by Dyim

Just spoke with my AD today since they returned from Basel.

They told me all professional models ie
Airking (now considered professional)
Milgauss
Explorer
GMT II
SUB
SD 4000
DSSD
YM
Daytona

Now will be allocated differently. Only 1 out of 5 watches shipped to them will be professional models.

Anyone else heard this? They have told me in the past hard to get models eg SS Daytona are allocated based on how many PM pieces they sell.

I guess now Rolex is expanding this quota system to professional models?

I have a good relationship with my AD and they don't have to sell me anything. Fwiw, I have all the professional models that I want (except maybe Daytona 500). Just wondering if this is what's going on with other ADs. Or is this old news?

I am also in Canada and received the exact same info from two local AD. You have to stock up on many non professional models to get some Profesional models. I am not sure why this is? I guess I will continue to buy from the trusted sellers here on TRF.

[padi56]

Originally Posted by Dyim

Just spoke with my AD today since they returned from Basel.

They told me all professional models ie
Airking (now considered professional)
Milgauss
Explorer
GMT II
SUB
SD 4000
DSSD
YM
Daytona

Now will be allocated differently. Only 1 out of 5 watches shipped to them will be professional models.

Anyone else heard this? They have told me in the past hard to get models eg SS Daytona are allocated based on how many PM pieces they sell.

I guess now Rolex is expanding this quota system to professional models?

I have a good relationship with my AD and they don't have to sell me anything. Fwiw, I have all the professional models that I want (except maybe Daytona 500). Just wondering if this is what's going on with other ADs. Or is this old news?

Seeing the professional models accounts for around 60% of all Rolex sales, and Rolex is in the business to sell as many watches as possible. I would say your AD was talking through where the sun dont shine as many do world wide.

[~JJ]

My AD is in Canada... We were talking post Basel and he told me something similar. Rolex wants to maintain their current market position and not become known for only sports models (eg AP). In order to do this they are creating a manufacturing ratio of models where the professional line is smaller. In regards to allocation, we didn't discuss.

[Rocco21]

Dont know why they say this or why anyone would listen.if you want a certain watch just contact a trusted seller and buy it here for cheaper anyways.ADs act as if you cant get them anywhere but from them.

[Wisher]

Originally Posted by kopykopy

Or is Rolex siphoning more Pro models into certains parts of USA, Dubai, China, HK and Singapore at the expense of other places?

Reading all this, I came to the same conclusion as above. Rolex's allocation depends on each specific market. Bigger sales markets get bigger volumes of watches. Canada is a huge country, but not a huge market for Rolex. The same probably applies to the UK and other European countries individually, whose populations/spend are less. The population/spend in the UK, Canada, etc. I assume is less than that in Dubai, Hong Kong, China, Japan, Singapore, US, where a huge number of watches and a lot of money for PM models too is spent. So, I can assume these markets get more allocation. What the ADs say in Canada, likely applies to only Canada, and not to the US, for example, where ADs have larger allotments.

[Fleetlord]

Originally Posted by Robbie68

Maybe this, I'm English but live in the U.S. Here (US) I can pretty much get hold of anything I want, I travel back to England twice a year and rarely see a range of sport models in ADs. Last year I was wearing a DSSD Blue and most ADs visited said they couldn't get one however hard they tried, this wasn't a sales technique as I already had the watch.

This is an interesting point...

I don't see ANY shortage of professional models at any US dealers I frequent.

In fact, there are almost TOO many Rolex models available.

All models readily and easily available. Seen plenty of BLNR's...no problem.


Deep SEA blue is probably the closest to being a tougher find, but if I really wanted one, I could get one within a week or two...

[subtona]

Ridiculous