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6 September 2008, 08:05 AM | #1 |
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Cathodic magnetron sputtering?
I kid you not. I was reading a Rolex ad (Road & Track magazine, October 2008), which explains how Rolex inscribes its scratch-proof ceramic bezel. Part of the process is "through cathodic magnetron sputtering."
I am sure this is of great comfort to those of you who have the ceramic bezel, and will encourage those of you who have the "old" bezel to immediately acquire a watch with the ceramic one.
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6 September 2008, 08:53 AM | #2 |
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"through cathodic magnetron sputtering."
I had to go see the doctor when that happened to me.... |
6 September 2008, 09:27 AM | #3 |
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What? Do you guys think that might be a p pr pro pro blem? I d d d...............o................................. ....................................
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6 September 2008, 09:27 AM | #4 |
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I hope that everything came out okay in the end.
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6 September 2008, 10:01 AM | #5 |
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Sometimes old folks do that at the restaurant..
I just cover my food with the napkin until it's safe..
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6 September 2008, 10:08 AM | #6 |
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I knew Rolex was an old watch but geeze....
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6 September 2008, 10:31 AM | #7 | |
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Quote:
One definition of sputtering in my dictionary is to dislodge (atoms) from the surface of a material by collision with high energy particles; also to deposit a (metallic film) by such a process. Maybe I'll drop into a local AD with the magazine advertisement and try to get an explanation that describes the process in more detail.
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6 September 2008, 10:49 AM | #8 |
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Sounds like big words for "hit it with a hammer."
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6 September 2008, 11:09 AM | #9 |
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6 September 2008, 12:37 PM | #10 | |
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Well, last year I did write a short post on sputter deposition of the platinum and gold used on the ceramic bezels.....but nobody understood it......... Here is the Wiki version: http://en.wikipedia.org/wiki/Sputter_deposition And here is a nice Theory of Magnetron Sputtering http://uk.geocities.com/pvd_coatings/theory.htm
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6 September 2008, 01:23 PM | #11 | |
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Quote:
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6 September 2008, 01:35 PM | #12 |
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Yeah, my urologist tried to pass that diagnosis on me the other day. I told him he should be working in marketing.
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6 September 2008, 01:39 PM | #13 |
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That was you?
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6 September 2008, 01:47 PM | #14 |
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Guilty as charged! So tell me Doc, why did you prescribe a month of Cipro?
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6 September 2008, 06:57 PM | #15 |
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6 September 2008, 08:47 PM | #16 |
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Cathodic magnetron sputtering sounds good, big words to impress you but just Rolex speak for boswellocks IMHO.
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6 September 2008, 08:59 PM | #17 |
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I hope it means that the Platinum won't fall out .
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6 September 2008, 10:15 PM | #18 |
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Sounds like more pure marketing B.S. and no don't like the ceramic bezel. If they make one that has a more matte (less shiny) finish I will bite but, not until then
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7 September 2008, 04:33 AM | #19 |
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Now that we have the technical aspects taken care of (at least enough for me), how about one of you creative types posting a cartoon showing a little old watchmaker at Rolex doing the cathodic magnetron sputtering?
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7 September 2008, 04:37 AM | #20 | |
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Quote:
J |
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7 September 2008, 04:45 AM | #21 |
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Jim, I'm not sure, but I think you have to displace one of her peas with your pea. In any event, peas on earth. Sure hope my spelling is okay today.
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7 September 2008, 08:45 AM | #22 | |
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