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StImierKY · 3 February 2017, 02:45 AM

I just got a call from my AD (Feb 2 11:30am US Eastern Time) who says he was on the phone with Rolex HQ in New York today placing an order, and was told that the Sea Dweller 4000 (116600) has been discontinued effective right now, and that no more can be ordered from Rolex. I know many times intel sourced from AD networks isn't reliable, and I looked for other mentions of this and have not seen anything about it. It means this is either very relevant, interesting, new information, or that it's a false alarm. What have other forum members heard?

mdgrwl · 3 February 2017, 02:53 AM

It is disco'd - grab one while you can!

steve1k · 3 February 2017, 02:57 AM

Might be different in the states, but the ADs I speak to in the Uk tell me they can't order from Rolex and its pot luck on what turns up for them to sell?

Happy to be corrected!

LuminousMaximus · 3 February 2017, 03:02 AM

I'm sorry, I can't hear you over all the beauty!

Like in Real Estate, Timing is everything....

yannis · 3 February 2017, 03:03 AM

Rolex seems to disagree with that statement StImierKY

https://www.rolex.com/watches/sea-dw...6600-0003.html

Quote:

Originally Posted by LuminousMaximus

I'm sorry, I can't hear you over all the beauty!

Like in Real Estate, Timing is everything....

I will say it once more Sam: looks good on you man!

Loevhagen · 3 February 2017, 03:05 AM

For once I honestly hope this turns out correct. Why? If Rolex should discontinue the SD4K 50 years after it was introduced (by name) - and NOT introducing an anniversary model of the SD - I would be very surprised. So, let's hope there will be an anniversary model of the SD at Basel 2017.

RolexNorth · 3 February 2017, 03:08 AM

Never understood why they brought it back when they ditched the original back in 2009. It got lost between the Sub and the DSSD. As for thinking it will have any inherent collectibility? Maybe. In about 50+ years. I've seen too many people buy up the 2009 last issue of the old SD, put it in their safes as an investment, and then loose patience a few years later and then try and sell it to lukewarm reception.

rollee1 · 3 February 2017, 03:11 AM

Quote:

Originally Posted by Loevhagen

For once I honestly hope this turns out correct. Why? If Rolex should discontinue the SD4K 50 years after it was introduced (by name) - and NOT introducing an anniversary model of the SD - I would be very surprised. So, let's hope there will be an anniversary model of the SD at Basel 2017.

X2

A grain of salt...

seand442 · 3 February 2017, 03:18 AM

Rolex is too shrewd to pull it off their site. They may discontinue it, but they won't tell until Basel.

yannis · 3 February 2017, 03:28 AM

Quote:

Originally Posted by seand442

Rolex is too shrewd to pull it off their site. They may discontinue it, but they won't tell until Basel.

You do have a point Sean.

cervantes · 3 February 2017, 03:36 AM

Nonsense. Roles never tells AD's what is discontinued and ADs are happy with whatever they generally receive. Watch was introduced less than three years ago, it is highly doubtful it would be discontinued.

Kippers · 3 February 2017, 03:55 AM

SD4K for sale, one owner, mint, rare and no longer available, £25K!

Sent from my SM-G925F using Tapatalk

Etschell · 3 February 2017, 03:58 AM

i dont think OP is lying. i think the sd4k is getting replaced with different color dial lettering (red or blue).

marcotagudelo · 3 February 2017, 04:03 AM

Whaaat, i was about to sell the sd4k to fund for the 228239. Might just hold back a bit

TygerJaxsin · 3 February 2017, 04:17 AM

I agree with the above. I believe the SD4K may have been discontinued perhaps because Rolex decided to launch/introduce the 50th anniversary version with the red lettering. if they don't discontinue the current model it would just be a flood of redundant models. Makes sense to now have the SD4K with the red lettering and a Deep Sea version with all white lettering. The 116610LV (Hulk) was initially just an anniversary version but ended up staying in their stable for the long term due to demand. RPR may be onto something with all the speculation for BaselWorld 2017

TygerJaxsin · 3 February 2017, 04:20 AM

Quote:

Originally Posted by marcotagudelo

Whaaat, i was about to sell the sd4k to fund for the 228239. Might just hold back a bit

I wouldn't trade a SD4K for a Day Date. But i like the sporty rollies better. Could be just me but i wouldn't. SD4k is a beautiful watch bro

brucethemanlee · 3 February 2017, 04:28 AM

Take this with a grain of salt...I was told from store manager at Rolex Boutique in NY that they haven't had new SD4K in several months. They sold their last one in Dec and they typically have 4-5 on hand at any time. Store manager spoke to head of Rolex USA and asked if SD is discontinued. He said "of course not" with a wink ;) and a smile :)

The general consensus is that the current SD4K will be discontinued and replaced with a new 50th anniversary SD

Sent from my iPhone using Tapatalk

904VT · 3 February 2017, 05:19 AM

If Rolex wants the next Sea-dweller to be a big seller, they should make it 42mm to better fill the gap between the Subs and the DSSD

Steel28 · 3 February 2017, 05:40 AM

Quote:

Originally Posted by 904VT

If Rolex wants the next Sea-dweller to be a big seller, they should make it 42mm to better fill the gap between the Subs and the DSSD

42 mm? No thanks (IMO).

904VT · 3 February 2017, 05:47 AM

Quote:

Originally Posted by Steel28

42 mm? No thanks (IMO).

Probably wouldn't be my first choice either as a 42mm vs 40mm, but I think the non-WIS that Rolex needs to meet sales targets, sees the SD4K not being differentiated from the same size Sub, that most find more comfortable due to caseback

Loevhagen · 3 February 2017, 06:36 AM

Norwegian AD sell SD4K, so they're not that difficult to get.

WAK4 · 3 February 2017, 06:37 AM

Quote:

Originally Posted by LuminousMaximus

I'm sorry, I can't hear you over all the beauty!

Like in Real Estate, Timing is everything....

Hey Sam, what time is it?

phillycheez · 3 February 2017, 06:40 AM

Great news!

Sent from my Pixel using Tapatalk

Steel28 · 3 February 2017, 06:44 AM

Quote:

Originally Posted by 904VT

Probably wouldn't be my first choice either as a 42mm vs 40mm, but I think the non-WIS that Rolex needs to meet sales targets, sees the SD4K not being differentiated from the same size Sub, that most find more comfortable due to caseback

Maxy · 3 February 2017, 06:49 AM

I think they should add Red-letting to Sea-Dweller in this 50th edition and keep it for few years(like 50th anniversary LV for 7 years). That is only way to increase huge sales in SD. Sub and DSSD-Blue is selling huge and they need something to figure out to sell SD in huge numbers as well.

Obviously I don't know the numbers but it is clear enough that SD4K is overpriced and hard sell at that price. Even on grey market it is around $8.5K always. It is a hard sell when you price it over Hulk and BLNR which are more appealing watches. It is only model in recent times which has huge discounts in its MSRP everywhere from an AD to Trusted seller to grey market.

douglasf13 · 3 February 2017, 06:50 AM

Quote:

Originally Posted by Steel28

42 mm? No thanks (IMO).

I completely agree, personally, but I wouldn't be shocked to see it came back at 42mm to fill in the gap between Sub and DSSD. I hope not.

TygerJaxsin · 3 February 2017, 07:20 AM

Quote:

Originally Posted by douglasf13

I completely agree, personally, but I wouldn't be shocked to see it came back at 42mm to fill in the gap between Sub and DSSD. I hope not.

Rolex is so hard pressed for those kinds of changes. I seriously doubt they would do that. Explorer II is 42mm and probably their weakest seller in the sports lineup. People like the 40MM. I personally prefer 42MM as I am a big guy however rolex fixed that problem for me once they introduced the Maxi Dial and Maxi case. A 40MM Sub, GMT II, and SD4K fit phenomenal now. Thanks to the larger case designs. I'm so glad i never bought a vintage version when i had the chance. I love the newer ceramic bezels and Maxi Cases/Dials

mdgrwl · 3 February 2017, 07:21 AM

Quote:

Originally Posted by douglasf13

I completely agree, personally, but I wouldn't be shocked to see it came back at 42mm to fill in the gap between Sub and DSSD. I hope not.

From a sales and marketing perspective, it seem logical to go 42mm. That along might boost sales for someone looking for something "in between".

The average Joe looking for a daily wearable Rolex is going to go with a 40mm Sub. The DSSD is their big bad monster that attracts its own crowd. The SD4K gets lost in the mix... and for this I'm actually happy - as its my absolute hands down favorite Rolex and its rare (and even more so now).

japenney · 3 February 2017, 07:24 AM

A SD with red lettering would be really nice but it would be redundant with my D blue so I would not buy one.

TygerJaxsin · 3 February 2017, 07:24 AM

Quote:

Originally Posted by mdgrwl

From a sales and marketing perspective, it seem logical to go 42mm. That along might boost sales for someone looking for something "in between".

The average Joe looking for a daily wearable Rolex is going to go with a 40mm Sub. The DSSD is their big bad monster that attracts its own crowd. The SD4K gets lost in the mix... and for this I'm actually happy - as its my absolute hands down favorite Rolex and its rare (and even more so now).

Agreed. Absolutely my favorite. I'm not a fan of the Cyclops crystal. And i was about to pull the trigger on a SD4K however i'm waiting for Basel World to confirm if the red lettering does in fact come out. That small change will differentiate between a Sub and SD. And the minute tracks on the bezel of course. I love the full minute track on the SD4K

3 February 2017, 02:45 AM	#1
StImierKY "TRF" Member Join Date: Jul 2011 Location: Kentucky USA Watch: 116600 Posts: 20	Sea Dweller 4000 (116600) Discontinued? I just got a call from my AD (Feb 2 11:30am US Eastern Time) who says he was on the phone with Rolex HQ in New York today placing an order, and was told that the Sea Dweller 4000 (116600) has been discontinued effective right now, and that no more can be ordered from Rolex. I know many times intel sourced from AD networks isn't reliable, and I looked for other mentions of this and have not seen anything about it. It means this is either very relevant, interesting, new information, or that it's a false alarm. What have other forum members heard?

3 February 2017, 03:18 AM	#9
seand442 "TRF" Member Join Date: Apr 2007 Location: Earth Watch: 116610 Posts: 3,455	Rolex is too shrewd to pull it off their site. They may discontinue it, but they won't tell until Basel. __________________ NEVER ARGUE WITH AN IDIOT. FIRST THEY WILL DRAG YOU DOWN TO THEIR LEVEL. THEN, THEY WILL BEAT YOU WITH EXPERIENCE.

3 February 2017, 03:58 AM	#13
Etschell "TRF" Member Join Date: Dec 2013 Location: FL Watch: platinum sub Posts: 15,884	i dont think OP is lying. i think the sd4k is getting replaced with different color dial lettering (red or blue). __________________ If you wind it, they will run. 25 or 6 to 4.

3 February 2017, 02:53 AM	#2
mdgrwl 2024 Pledge Member Join Date: Apr 2015 Location: US East Coast Watch: Dealer Posts: 15,517	It is disco'd - grab one while you can!

3 February 2017, 02:57 AM	#3
steve1k "TRF" Member Join Date: Aug 2016 Location: UK Posts: 35	Might be different in the states, but the ADs I speak to in the Uk tell me they can't order from Rolex and its pot luck on what turns up for them to sell? Happy to be corrected!

3 February 2017, 03:05 AM	#6
Loevhagen "TRF" Member Join Date: May 2014 Location: The aperture Posts: 4,941	For once I honestly hope this turns out correct. Why? If Rolex should discontinue the SD4K 50 years after it was introduced (by name) - and NOT introducing an anniversary model of the SD - I would be very surprised. So, let's hope there will be an anniversary model of the SD at Basel 2017.

3 February 2017, 03:08 AM	#7
RolexNorth Banned Join Date: Jul 2016 Location: Toronto Watch: YM2SS,SD43,HULK Posts: 558	Never understood why they brought it back when they ditched the original back in 2009. It got lost between the Sub and the DSSD. As for thinking it will have any inherent collectibility? Maybe. In about 50+ years. I've seen too many people buy up the 2009 last issue of the old SD, put it in their safes as an investment, and then loose patience a few years later and then try and sell it to lukewarm reception.

3 February 2017, 03:36 AM	#11
cervantes "TRF" Member Join Date: Apr 2014 Real Name: Jay Location: East and West Posts: 1,894	Nonsense. Roles never tells AD's what is discontinued and ADs are happy with whatever they generally receive. Watch was introduced less than three years ago, it is highly doubtful it would be discontinued.

3 February 2017, 03:55 AM	#12
Kippers "TRF" Member Join Date: Feb 2016 Real Name: Alex K Location: England Watch: SD4K, BLNR, Hulk Posts: 397	SD4K for sale, one owner, mint, rare and no longer available, £25K! Sent from my SM-G925F using Tapatalk

3 February 2017, 04:03 AM	#14
marcotagudelo "TRF" Member Join Date: Aug 2015 Location: in my house Posts: 357	Whaaat, i was about to sell the sd4k to fund for the 228239. Might just hold back a bit

3 February 2017, 04:17 AM	#15
TygerJaxsin "TRF" Member Join Date: Mar 2013 Real Name: Alexander Location: NYC Watch: 216570 Posts: 104	I agree with the above. I believe the SD4K may have been discontinued perhaps because Rolex decided to launch/introduce the 50th anniversary version with the red lettering. if they don't discontinue the current model it would just be a flood of redundant models. Makes sense to now have the SD4K with the red lettering and a Deep Sea version with all white lettering. The 116610LV (Hulk) was initially just an anniversary version but ended up staying in their stable for the long term due to demand. RPR may be onto something with all the speculation for BaselWorld 2017

3 February 2017, 04:28 AM	#17
brucethemanlee "TRF" Member Join Date: Apr 2016 Location: 1 of 13 Colonies Posts: 8,568	Take this with a grain of salt...I was told from store manager at Rolex Boutique in NY that they haven't had new SD4K in several months. They sold their last one in Dec and they typically have 4-5 on hand at any time. Store manager spoke to head of Rolex USA and asked if SD is discontinued. He said "of course not" with a wink ;) and a smile :) The general consensus is that the current SD4K will be discontinued and replaced with a new 50th anniversary SD Sent from my iPhone using Tapatalk

3 February 2017, 05:19 AM	#18
904VT "TRF" Member Join Date: Jun 2016 Location: USA Watch: All Rolex Posts: 7,024	If Rolex wants the next Sea-dweller to be a big seller, they should make it 42mm to better fill the gap between the Subs and the DSSD

3 February 2017, 06:36 AM	#21
Loevhagen "TRF" Member Join Date: May 2014 Location: The aperture Posts: 4,941	Norwegian AD sell SD4K, so they're not that difficult to get.

3 February 2017, 06:40 AM	#23
phillycheez "TRF" Member Join Date: Jun 2009 Location: Portland Posts: 398	Great news! Sent from my Pixel using Tapatalk

3 February 2017, 06:49 AM	#25
Maxy "TRF" Member Join Date: Jun 2013 Location: TX Watch: Daytona Posts: 3,231	I think they should add Red-letting to Sea-Dweller in this 50th edition and keep it for few years(like 50th anniversary LV for 7 years). That is only way to increase huge sales in SD. Sub and DSSD-Blue is selling huge and they need something to figure out to sell SD in huge numbers as well. Obviously I don't know the numbers but it is clear enough that SD4K is overpriced and hard sell at that price. Even on grey market it is around $8.5K always. It is a hard sell when you price it over Hulk and BLNR which are more appealing watches. It is only model in recent times which has huge discounts in its MSRP everywhere from an AD to Trusted seller to grey market.

3 February 2017, 07:24 AM	#29
japenney "TRF" Member Join Date: Apr 2013 Real Name: Josh Location: Canada Watch: undecided Posts: 4,777	A SD with red lettering would be really nice but it would be redundant with my D blue so I would not buy one.

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