Rolex price increase again??

[Takonwong]

I know this has been discussed many times but...

I picked up my SD43 today and am still waiting for the Sub LV (I regret selling my last one) and she said she will try to get one before the October price rise.

I questioned it and she said Tudor prices increased yesterday and Rolex are to follow suit next month. Anyone else heard about this? It wasn't said as a pressure tactic or anything.

[AK797]

It's just a reasonable supposition given the UK supply currency sitch.

[kingofthehill]

Agree with Neil's logic, but doubt the AD has such advanced information given historic practice.

[Dnf888]

I spoke with the manager of my AD, yesterday, and he mentioned a suspicion of the increase happening next month, especially with Tudor increasing this month. No definite information as usual, so I think your AD is working on thought rather than fact. We all suspect that one is coming, but nobody knows when, as usual. I'm waiting on a SS Sky D, so hopefully the increase will come later rather than sooner.

[Takonwong]

I do think she said it is an "educated" guess but I didn't know that Tudor had put their prices up already. But 10% last year and another 10% this year? That would make the LV £7260, I'm not sure I would go that high...

[No SUBctitute]

Originally Posted by Takonwong

I know this has been discussed many times but...

I picked up my SD43 today and am still waiting for the Sub LV (I regret selling my last one) and she said she will try to get one before the October price rise.

I questioned it and she said Tudor prices increased yesterday and Rolex are to follow suit next month. Anyone else heard about this? It wasn't said as a pressure tactic or anything.

Is there an economist on here that can speak to the likelihood of the pound-euro exchange rate going back to pre-Brexit levels?

If there is a UK price increase and then the pound goes back to where it was, then UK prices will be more than the Continent.

[VicLeChic]

Originally Posted by No SUBctitute

Is there an economist on here that can speak to the likelihood of the pound-euro exchange rate going back to pre-Brexit levels?

If there is a UK price increase and then the pound goes back to where it was, then UK prices will be more than the Continent.

At current FX rate (1.09 EUR/GBP or 0.917 GBP/EUR), UK price on an SD43 for example is a whopping 1,200 pounds cheaper than continent’s, so there's a lot of room for several price increases.

If the Pound starts appreciating against the Euro, my guess is Rolex will quit increasing UK prices or at least reduce the price hike frequency.

As long as there are large price differences in one way or another, Rolex will try to reduce those differences to prevent arbitrage and subsequent flipping on the grey market. To harmonize prices, they’ll never reduce prices of the more expensive country obviously but instead increase prices of the cheaper country.

[beshannon]

Imminent

[stevedssd]

Originally Posted by Takonwong

I do think she said it is an "educated" guess but I didn't know that Tudor had put their prices up already. But 10% last year and another 10% this year? That would make the LV £7260, I'm not sure I would go that high...

The Tudor price rise was 5% on 1st Sept and I believe was the first since the re-launch of the brand in the UK.

Any Rolex increase needs to be above that 5% if it is to have any impact on supply and demand in the UK. Even 10% and the cost of an LVc at £7260 would still not match the Euro equivalent which is around £7,750. I agree a Rolex increase is inevitable and that October is an educated guess rather than a certainty

[CPRWATCH]

Going to my local AD in the morning and will ask the pertinent questions .

[Devildog]

Mine told me today a rise was imminent in the UK

[HONDABBQ]

Relatively new to the economics of Rolex having only bought my Z Blue in may of '17.

Does Rolex do price increases worldwide all at once or only country by country based on econimics involved?

[sager]

I always here this from ADs. Every time I inquire about a Rolex they tell me to hurry and pay a deposit before prices increase "next month"

[Converted]

Expected does not equal imminent. Too much unknown in the world economy for Rolex to be playing with prices. My guess will be that if they raise prices it'll be q1 or q2 2018.

[Speed]

Is it safe?

[peterpl]

I would say price rises would be very small and "expected" would/could mean years. I mean look at the world economy - as much as ppl like to think we are a very very small bunch of the population and seriously how many ppl in the world could afford to drop $10k on a non essential item?

It would not be a smart move from Rolex to do this at the current time. Their year on year sales have been dropping as it is already for multiple years already, in fact the entire horology industry is in a downturn. Profits are down, sales are down - doesnt look good.

I bet this year it will be down even more and by increasing prices it will have flow on effects no doubt.

[CaveDweller]

On the flip side - if you do have a Rolex in the UK, now is a good time to get a valuation .....

[tyler1980]

Originally Posted by Takonwong

I do think she said it is an "educated" guess but I didn't know that Tudor had put their prices up already. But 10% last year and another 10% this year? That would make the LV £7260, I'm not sure I would go that high...

In USD terms, that would still make it LESS than the same watch in the US. RRP+sales tax.

That gives you some sort of perspective about how low UK prices are to begin with.

[winger14]

My Ad told me today (after I had bought my watch) that it was a good time to get it as prices are going up very soon.

[AK797]

Originally Posted by No SUBctitute

Is there an economist on here that can speak to the likelihood of the pound-euro exchange rate going back to pre-Brexit levels?

If there is a UK price increase and then the pound goes back to where it was, then UK prices will be more than the Continent.

Rolex are taking their time as usual to ensure the currency fluctuations settle down, and now they really have at around 1.30 $/£ for over a year. And so we think another price rise is needed to establish parity with most of the rest of the world, and we thought this would increase supply again but as there is a supply issue now in many countries and spreading even to the US this might mean nothing now changes, price or supply. I think there is a deeper problem at Rolex.

[tyler1980]

Originally Posted by No SUBctitute

Is there an economist on here that can speak to the likelihood of the pound-euro exchange rate going back to pre-Brexit levels?

If there is a UK price increase and then the pound goes back to where it was, then UK prices will be more than the Continent.

likelihood is near zero. A lot of the strength in the pound was both the fact it was a separate currency from the euro but with the economic advantages afforded the country being part of the single market. With the free flow of goods across borders and business advantages of utilizing different countries for business activities being eliminated (which seems to be what the result will be) this will have permanent effects on currency value.

With the single market being removed, the UK would just be a small island and not part of a bigger, connected ecomomy. This is the new normal as far as how i see it

[Beowulf]

Unsure about ADs but but by Grey seller has just added 450 pounds to the price of the Sub C Date. I've had one ordered there for about two months now and guess the timing could have been worse.

They source them from ADs and the guy usually seems well, informed about pricing. Might be just an adjustment.

[AK797]

Originally Posted by Beowulf

Unsure about ADs but but by Grey seller has just added 450 pounds to the price of the Sub C Date. I've had one ordered there for about two months now and guess the timing could have been worse.

They source them from ADs and the guy usually seems well, informed about pricing. Might be just an adjustment.

You ordered from a grey and the wait is 2 months for a Subc? I would think you can buy from a grey any time at a premium. If his price was low then maybe he's raised it to match the others. Or did you buy it 2 months ago?

[mahefa]

Price increases because of currency exchange rates are inevitable. Patek Philippe and Audemars Piquet have already made those.

[gav329]

Regret selling, lot of people seem to jump very quickly into selling their watch. Good you're getting another, hopefully you'll be happy with it.


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[Frldyz]

Hello everyone.

This is my 1st post.

I talked with an AD here in MN and he told me that prices will increase 3%.
He didn't say when ( although I suspect begining of next year).

He wasn't sure if it was on all models, or just gold or just SS.

[The Libertine]

Eventually.

[zuluwarrior1]

I collected my Sub yesterday from an AD and was told that the price increase would be 1 November and his guess was 7%


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[Rocco21]

All the prices I’m seeing on eBay and from trusted sellers feels like it already happened,114060 from trusted sellers going for 7550,116610ln 8900,lv 10k.Ebay 114060 8k,ln 9k,lv 11k.crazy.

[hambone1983]

I believe the choked supply we are experiencing is intentional on Rolex's part, and the logical reason for this is to force grey prices up to parity with AD's.

I doubt there is an imminent price increase, given that Swiss exports have fallen for 2 consecutive years. That is exactly the wrong time to increase prices. What happened in the UK last year was NOT a price increase, but rather a correction of a currency move that resulted in a price decrease of goods denominated in GBP.