ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
4 December 2008, 12:48 AM | #1 |
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Bite the hand that feeds U
We all Know Rolex won't go bust but how many dealers are going to stop selling them, two of my local AD's less than a mile apart are telling me if things don't improve they are going to stop selling them as even though they are not selling as many watches Rolex still wants them to buy the same amount of watches. Both dealers said they would rather stop selling Rolex than let the rest of their buisness suffer due to poor sales and any ever growing stock they can't shift surely a case of Rolex biting the hand that feeds it. I know it will make it more exclusive the less dealers but surley the less dealers the more stock the remaining dealers would have to buy and how long before they decide to stop.
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4 December 2008, 01:46 AM | #2 |
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And so the perpetual cycle goes on........
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4 December 2008, 02:48 AM | #3 |
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Sounds like Rolex's business plan alright!
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4 December 2008, 02:51 AM | #4 | |
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Quote:
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4 December 2008, 03:02 AM | #5 |
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Probably only applies to independents, I am sure the Woolworths/Dixons of the jewellery world, like Ernest Jones, Goldsmiths etc can afford to ride it out and keep buying stock.
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4 December 2008, 03:15 AM | #6 |
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perfect opportunity to set up TRF jewellers as an AD. Each member would be shareholder and as for dividends, being able to buy at a good price would be a nice payout.
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4 December 2008, 04:40 AM | #7 |
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Wish this was true but one of the AD's I spoke to is not an independent and is one of the woolworths/dixons of the jewellery world
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4 December 2008, 05:09 AM | #8 |
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with rolex its all about Politics and red tape, you have to conform or rolex will take your dealership away from you, i have the inside tract on this, I often write reports on the shopping experience when i visit a rolex dealer in various towns up and down the country. the report is sent to rolex for them to investigate, and its very sad that some dealers i have dealt with Do not deserve to by dealers.
I have lised some of the best below for your info. Ernest Jones Sounthend on sea essex --- contact neil or simon, all staff passionate and eager to help. Mappin and webb ---- Guildford branch. Christine is the absolute dogs B******s. she is 100% knowledgeable, trustworthy and really knows her stuff and is a real pleasue to deal with. mappinn & Webb Fenchurch str. Joel the manager is top trumps.... Earnest Jones ---- BlueWater--- jenny, rachel and the team excellent hewitt & Sons ----- Grimsby---- Peter and his team always eager to help thats just for starters |
4 December 2008, 08:51 AM | #9 |
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I would imagine Rolex letting the economic woes weed out some dealers. The fewer dealers they have, the closer they can control them.
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4 December 2008, 09:27 AM | #10 |
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Interesting that it is different in the UK. In the US, Rolex does not require their dealers to buy a certain amount of watches. Rolex does require that dealers have the line properly represented in each store. What this means is when a core watch is sold it will need to be replaced. They do not however force a dealer to buy multiples of each style and buy even when the watches are not selling, or buy a certain amount per year.
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4 December 2008, 09:46 AM | #11 | |
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4 December 2008, 09:49 AM | #12 |
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The more stocked rolexes the better for the consumer
Imagine what kind of discounts they'll be offering
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4 December 2008, 11:31 AM | #13 |
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DeeeeeeeeeeeeeeeeeeeP Discounts!!!!!!
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4 December 2008, 12:24 PM | #14 |
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Last time I got into watches was about ten years ago. After I made my purchase, I left the market until recently with my latest purchase. I shopped around and noticed a lot more ADs then I see these days. I suppose fewer ADs means more exclusivity for Rolex and higher quality ADs.
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5 December 2008, 02:52 AM | #15 |
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The discounts are already there, I just paid £5200 from a grey dealer for a month old SS Daytona, Deep Sea just sold by Koronet Kit, £5250, and GV's not doing much better.....It's a buyers market
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5 December 2008, 02:52 AM | #16 |
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The discounts are already there, I just paid £5200 from a grey dealer for a month old SS Daytona, Deep Sea just sold by Koronet Kid, £5250, and GV's not doing much better.....It's a buyers market
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20 December 2008, 06:42 PM | #17 |
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20 December 2008, 06:52 PM | #18 |
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What you don't sell you back door to grey market dealers.
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