Rolex as Store of Value

[mrblue]

What you are missing is the way some people look at Rolex watch ownership. Many people look at a Rolex watch as a store of value worn on the wrist. This store of value is readably accessible in case cash is needed, often in gambling venues. I know many regulars on this site will knock this post but this is a
segment of the Rolex market and does not include other watch brands.

[Uhtred59]

Well at least you named it something different, maybe you are correct.

[tyler1980]

the only part i disagree with is that its exclusive to Rolex....but yeah, cash equivalent yes, investment no.

[Etschell]

good luck selling it for that value when you need to get rid of it quick.

a bar of gold is a better store of value. pawn shops actually pay close to spot.

[sevykor]

If you are ever in the wrong part of town, someone else will think of your Rolex as a "store of value" too.

[adg31]

For most models they are a store of value in much the same way that a sieve is a store of water:)


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[springbar]

Originally Posted by Etschell

good luck selling it for that value when you need to get rid of it quick.

a bar of gold is a better store of value. pawn shops actually pay close to spot.

I would say that a bullion coin is even better in that respect.

[mountainjogger]

Please move this to the financial advice section.

[bradyb]

If I had $1 for every $1 spent on watches as an investment I'd have a much larger retirement fund by now.

[liuk3]

Originally Posted by sevykor

If you are ever in the wrong part of town, someone else will think of your Rolex as a "store of value" too.

[krh7]

Originally Posted by adg31

For most models they are a store of value in much the same way that a sieve is a store of water:)


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this one is great

[sensui]

Originally Posted by sevykor

If you are ever in the wrong part of town, someone else will think of your Rolex as a "store of value" too.

Heh. On the same wavelength, I have talked to many world travelers that often comment the Rolex on my wrist....not necessarily knowing what it is or saying it's nice, but saying it's always good to have a Rolex on the wrist to bail you out of trouble when you're out traveling.....I use to think this is something a tad exaggerated but with how recognizable the brand is, wouldn't be surprised if it holds water in many parts of the world.

[tyler1980]

Originally Posted by sevykor

If you are ever in the wrong part of town, someone else will think of your Rolex as a "store of value" too.

i think if you are in the wrong part of town they assume its a knockoff. Its the good part of town where you need to be worried.

[JacksonStone]

Originally Posted by mrblue

What you are missing is the way some people look at Rolex watch ownership.

I've seen a lot of posts where members take exception to each other, but at least those are in response to things that have actually been written. This might be the first time I've seen a thread open with a response to someone who doesn't exist, taking exception to something that hasn't even been said.

[Speed]

Originally Posted by mrblue

What you are missing is the way some people look at Rolex watch ownership. Many people look at a Rolex watch as a store of value worn on the wrist. This store of value is readably accessible in case cash is needed, often in gambling venues. I know many regulars on this site will knock this post but this is a
segment of the Rolex market and does not include other watch brands.

Is this an FYI?

[tyler1980]

Originally Posted by JacksonStone

I've seen a lot of posts where members take exception to each other, but at least those are in response to things that have actually been written. This might be the first time I've seen a thread open with a response to someone who doesn't exist, taking exception to something that hasn't even been said.

[singe89]

not just limited to rolex but yes some brands are almost a cash equivalent.

Its one of the excuses I used on my wife on why I should have more watches. If we were ever in a pinch I could email DavidSW and liquidate my collection for a fair price and have cash in my bank account within 24 hours. Even selling stock would take 72 hours to clear and ACH the money into my bank account. Any other investments like real estate could take months to sell.

[Fleetlord]

It will get you over the border in a pinch*


*Not sure if anyone has actually done this

[HogwldFLTR]

Anyone else remember the post about using the Rolex as a bribe when stuck at a border?

Originally Posted by Fleetlord

It will get you over the border in a pinch*


*Not sure if anyone has actually done this

I guess so!!!!

[Flybak]

It's all relative. Comparing select Rolex models to other luxury goods, I would say sure, they can be a decent store of value. But compared to proper stores of value, no. There are better alternatives plain and simple.

I think some will use this concept, much like the notion of residual value to help justify what can be an emotionally-driven expenditure on a very discretionary product....Best to just buy what we like and worry less about the investment/financial-type attributes.

[rodo]

Ive always called it a store of value. Its liquid but forces you to save, you cant go into a store and spend part of your watch on a tshirt, for example

[FTX I]

Originally Posted by JacksonStone

I've seen a lot of posts where members take exception to each other, but at least those are in response to things that have actually been written. This might be the first time I've seen a thread open with a response to someone who doesn't exist, taking exception to something that hasn't even been said.

[homerish]

Funny how you posted this when I was just fooling myself into thinking this. Last year I bought a 10k usd watch, well it was my first rolex and it was after getting a relatively good bonus. This month I got another bonus, and i was thinking "hopefully my ad calls me soon about the 116500 LN". Again, thinking buying a watch stores value, but I could just buy stocks and get 10k in gains and buy my watch and keep the 10k. There are other ways to invest and storing value is theoretical but the day you need the cash you gotta take a hit to sell quick

[wesdaniel]

Originally Posted by tyler1980

i think if you are in the wrong part of town they assume its a knockoff. Its the good part of town where you need to be worried.

I quit wearing any of my Rolex watches for about 10 years because, one day I was in Walmart buying some water and the clerk said, "Nice watch. Is it fake?" Decided that, if people were going to assume my watch was fake, I'd rather not wear one.

I've since had a change of heart and have resumed wearing them :)

[meganfox17]

Originally Posted by HogwldFLTR

Anyone else remember the post about using the Rolex as a bribe when stuck at a border?

Wasn't there also a story about an organized crime syndicate purchasing high value Rolex watches as a method of cross-border money laundering?

[BLNR Nairobi]

Originally Posted by meganfox17

Wasn't there also a story about an organized crime syndicate purchasing high value Rolex watches as a method of cross-border money laundering?

Yup. Quite common in some parts of the world.

[tyler1980]

Originally Posted by wesdaniel

I quit wearing any of my Rolex watches for about 10 years because, one day I was in Walmart buying some water and the clerk said, "Nice watch. Is it fake?" Decided that, if people were going to assume my watch was fake, I'd rather not wear one.

I've since had a change of heart and have resumed wearing them :)

i totally agree. I don't care when people don't notice my watch and i could care less if they even like it or not. However it drives me crazy when people assume i am wearing a fake watch. Unfortunately its the first question that is ever asked when someone comments on my Rolex. Its the achilles heel of the brand IMO.

[dannyp]

So I think what you're saying is that Rolexes to us are the equivalent of Seattle real estate to the Chinese?

[homerish]

Originally Posted by BLNR Nairobi

Yup. Quite common in some parts of the world.

I just talked to someone who sold a 10k Rolex and sold it for 6k after 3 weeks in another country. He told me the guy is laundering money this way. Scary stuff

[watchwatcher]

Originally Posted by mrblue

What you are missing is the way some people look at Rolex watch ownership. Many people look at a Rolex watch as a store of value worn on the wrist. This store of value is readably accessible in case cash is needed, often in gambling venues. I know many regulars on this site will knock this post but this is a
segment of the Rolex market and does not include other watch brands.

What who is missing?

Who are you talking to?