ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

lightingball2 · 27 November 2018, 02:05 PM

Does anyone know when and what really caused the demand to go up? im trying to remember when it really began to change and you couldn't find anything at an AD?

ROLMARINER · 27 November 2018, 02:46 PM

Hot economy and record employment.
Baby Boomer's entering their golden years.
Movies and Music Video mentions.
Batman released and in high demand.
Daytona Ceramic creating major news.
Newman's Newman creating major news.
Pepsi released and in high demand.
Instagram the gateway to push it all everywhere.

Basically a perfect storm of factors. Social media is the big one. Status symbolism has never been this much a part of the public's consciousness. Gotta keep up with the friends on Facebook, gotta get those likes on the Gram, Larissa's husband got a Porsche, better get me a Rolex.

ltmgeller · 27 November 2018, 02:57 PM

I'd have to say the economy.

Uppersouth · 27 November 2018, 03:24 PM

Another contributor was the rumor of discontinuation of the LVc in late summer of 2017. Obviously the rumor began a run on these green machines that had been in production for almost eight years with little excitement. This rising tide began to raise all ships. Couple this with a booming economy/stock market and all the ingredients were there. Similar rumors began about the BLNR and some really hot Basel releases and we were off to the races.

Ichiran · 27 November 2018, 03:31 PM

My guess is the economy and the healthy job market. The last recession was 10 years ago and people tend to have short memories.

brucethemanlee · 27 November 2018, 04:19 PM

Even though China’s economy is slowing they typically have been big DJ and DD buyers. I believe I read somewhere that recently over past couple years they’ve been moving over to the SS models - so that’s swallowing up huge chunks of the SS models

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exador · 27 November 2018, 04:27 PM

Money in the bank <2.25%
Money flipping hot Rolexes <100%

AEC · 27 November 2018, 04:34 PM

Expansion of TRF activity drives it. Average number of Rolex watches per human (excluding TRF members) is .000000001, but TRF membership is growing, and average number of Rolex watches owned by a TRF member is 163.

Or, it could be that demand for fine watches (almost regardless of brand) has been on the rise for years, and the recognition of the Rolex brand is focusing much of the incremental demand on it... Nah! It's gotta be my first answer!

cli575 · 27 November 2018, 04:40 PM

Quote:

Originally Posted by ROLMARINER

Hot economy and record employment.
Baby Boomer's entering their golden years.
Movies and Music Video mentions.
Batman released and in high demand.
Daytona Ceramic creating major news.
Newman's Newman creating major news.
Pepsi released and in high demand.
Instagram the gateway to push it all everywhere.

Basically a perfect storm of factors. Social media is the big one. Status symbolism has never been this much a part of the public's consciousness. Gotta keep up with the friends on Facebook, gotta get those likes on the Gram, Larissa's husband got a Porsche, better get me a Rolex.

agree with the social platform peer pressure impact but why only rolex?

RJRJRJ · 27 November 2018, 04:44 PM

Quote:

Originally Posted by cli575

agree with the social platform peer pressure impact but why only rolex?

Rolex, Patek, AP are all doing well right now. Rolex just sells way more watches than the other two.

TimingsEverything · 27 November 2018, 05:33 PM

Quote:

Originally Posted by AEC

Expansion of TRF activity drives it. Average number of Rolex watches per human (excluding TRF members) is .000000001, but TRF membership is growing, and average number of Rolex watches owned by a TRF member is 163.

Or, it could be that demand for fine watches (almost regardless of brand) has been on the rise for years, and the recognition of the Rolex brand is focusing much of the incremental demand on it... Nah! It's gotta be my first answer!

LOL! Rolex also advertises relentlessly. Is there any sport or activity they don’t sponsor?

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rolex0000 · 27 November 2018, 07:14 PM

I remember very well seeing a hulk in the display at David & Licht in San Jose back in 2016, its around 2 years we are seeing this kind of demand.

jimcameron · 27 November 2018, 07:33 PM

Emerging economies (ie; China, India, Thailand, etc.) with monumental demand for luxury goods.

AK797 · 27 November 2018, 09:20 PM

Booming stockmarket, QE, Crypto, Bribery law change in China, Brexit and add in SM.

AK797 · 27 November 2018, 09:23 PM

Quote:

Originally Posted by cli575

agree with the social platform peer pressure impact but why only rolex?

Brexit is why, while Rolex already had 19 of the 20 best selling watches over £5K, the mad rush for SS Rolexes after Brexit really cemented their position as the must haves.

1William · 27 November 2018, 09:26 PM

The economy and speculation by dealers and collectors.

Sublovin · 27 November 2018, 10:03 PM

Certainly economics. Stay tuned when an economic downturn occurs. That is when the smart and patient can get some good deals

beshannon · 27 November 2018, 10:06 PM

Quote:

Originally Posted by lightingball2

Does anyone know when and what really caused the demand to go up? im trying to remember when it really began to change and you couldn't find anything at an AD?

More people wanted to buy jewelry

brandrea · 27 November 2018, 10:27 PM

The when was in the fall of 2016 in my neck of the woods.

jsausley · 28 November 2018, 12:16 AM

It's JUST the economy. Maybe it's not safe to say that people as a whole are richer than ever but it's definitely true to say that the wealthy people are richer than ever. Rolex is still producing watches at the same rate that they did in 2015, but the economy is 30-40% hotter than in 2015.

askdanny · 28 November 2018, 12:43 AM

It’d be interesting if those who manage the Rolex Forum could share stats of membership (and activity) trends. My guess is we’d see a slow steady growth from launch until, say, mid-2010s, then an exponential growth — in effect, mirroring the global demand for Rolexes.

I also think that this fine global community of Rolex owners sharing their latest “incoming!!!” has done nothing to tame my desire for one more Rolex.

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Homo Sapien X · 28 November 2018, 12:52 AM

The rise of middle income group in Asia. Asia has an aggregate of more than half global population today.
A portion of this middle income groups of people may be single without family commitment and would easily buy 2-3 Rolex watches per capita. This number could take bulk of a big share from both ad and grey market.
This is just my two cents

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melrob1 · 28 November 2018, 12:59 AM

Economy.
China demand.
Rolex using as opportunity to get discounting and grays in check. They wan’t their brand to be lessened by more people purchasing at discounted rates. Will bring name down. Now this shortage keeps the name up and discounts down

Touring · 28 November 2018, 01:02 AM

Cheap money/low interest rates + social media, as mentioned above.

ahlee00023 · 28 November 2018, 01:04 AM

The release of the DaytonaC took it to another level for sure.

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Jmbarrack · 28 November 2018, 01:05 AM

1: Global Economy
2: Internet/Social Media
3: Apple Watch

I say the apple watch because I think that was the turning point where people became interested in wearing watches again. A whole generation of people hadn't worn watches since cell phones became a necessity. Suddenly, wearing watches became popular again. It opened a lot of people up to discovering watches, especially via social media.

goog53 · 28 November 2018, 01:28 AM

Rolex is one of the VERY FEW “luxury” watch brands that is still reasonably priced and it is a grail for the average joe (please don’t take that out of context as I am not some elitist or guy with F You type money) and a brand that so many people aspire to own. Most of the stuff out there is way overpriced and just tanks in value the second you walk out the door.

challer · 28 November 2018, 01:39 AM

China. In 2000, the GDP was 1.2 Trillion. In 2017 it was 12 Trillion. US GDP only doubled in that period while China GDP grew by a factor of 10.

Scapegoat · 28 November 2018, 01:40 AM

Social media + expandable income.

Sebastian5 · 28 November 2018, 02:05 AM

Excuse my ignorance, but what does Instagram/Social Media got to do with it?

27 November 2018, 02:05 PM	#1
lightingball2 "TRF" Member Join Date: Feb 2014 Real Name: Jeff K. Location: Sacramento, Calif Watch: Rolex Daytona Posts: 326	Rolex Demand Does anyone know when and what really caused the demand to go up? im trying to remember when it really began to change and you couldn't find anything at an AD?

27 November 2018, 02:57 PM	#3
ltmgeller 2025 TitaniumYM Pledge Member Join Date: Aug 2012 Real Name: Mike Location: New York Watch: Rolex Posts: 22,927	I'd have to say the economy. __________________ Oh, look at the time... Official Member: 'WIS-CON' Las Vegas International GTG 2019

27 November 2018, 03:24 PM	#4
Uppersouth 2025 TitaniumYM Pledge Member Join Date: Apr 2017 Real Name: Lee Location: Kentucky Watch: SWISS Posts: 1,572	Another contributor was the rumor of discontinuation of the LVc in late summer of 2017. Obviously the rumor began a run on these green machines that had been in production for almost eight years with little excitement. This rising tide began to raise all ships. Couple this with a booming economy/stock market and all the ingredients were there. Similar rumors began about the BLNR and some really hot Basel releases and we were off to the races. __________________ Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. -ROBERT FROST

28 November 2018, 12:16 AM	#20
jsausley "TRF" Member Join Date: Jul 2018 Location: North Carolina Watch: 214270/116710BLNR Posts: 813	It's JUST the economy. Maybe it's not safe to say that people as a whole are richer than ever but it's definitely true to say that the wealthy people are richer than ever. Rolex is still producing watches at the same rate that they did in 2015, but the economy is 30-40% hotter than in 2015. __________________ 214270 \| 116710BLNR

28 November 2018, 12:43 AM	#21
askdanny "TRF" Member Join Date: Jan 2016 Location: HND/SEA/CDG/AMS Watch: Clock on my A330 Posts: 801	Rolex Demand It’d be interesting if those who manage the Rolex Forum could share stats of membership (and activity) trends. My guess is we’d see a slow steady growth from launch until, say, mid-2010s, then an exponential growth — in effect, mirroring the global demand for Rolexes. I also think that this fine global community of Rolex owners sharing their latest “incoming!!!” has done nothing to tame my desire for one more Rolex. Sent from my iPhone using Tapatalk __________________ Rolex stories you won't find anywhere else: https://coron.et

27 November 2018, 02:46 PM	#2
ROLMARINER Banned Join Date: Jun 2018 Location: Long Island Watch: 500C, BLRO Posts: 300	Hot economy and record employment. Baby Boomer's entering their golden years. Movies and Music Video mentions. Batman released and in high demand. Daytona Ceramic creating major news. Newman's Newman creating major news. Pepsi released and in high demand. Instagram the gateway to push it all everywhere. Basically a perfect storm of factors. Social media is the big one. Status symbolism has never been this much a part of the public's consciousness. Gotta keep up with the friends on Facebook, gotta get those likes on the Gram, Larissa's husband got a Porsche, better get me a Rolex.

27 November 2018, 03:31 PM	#5
Ichiran 2025 Pledge Member Join Date: Jan 2018 Real Name: Michael Location: Near beach Watch: PB1967 Posts: 8,315	My guess is the economy and the healthy job market. The last recession was 10 years ago and people tend to have short memories.

27 November 2018, 04:19 PM	#6
brucethemanlee 2025 Pledge Member Join Date: Apr 2016 Location: 1 of 13 Colonies Posts: 8,583	Even though China’s economy is slowing they typically have been big DJ and DD buyers. I believe I read somewhere that recently over past couple years they’ve been moving over to the SS models - so that’s swallowing up huge chunks of the SS models Sent from my iPhone using Tapatalk

27 November 2018, 04:27 PM	#7
exador Banned Join Date: Dec 2014 Location: NZ Posts: 2,600	Money in the bank <2.25% Money flipping hot Rolexes <100%

27 November 2018, 04:34 PM	#8
AEC 2025 Pledge Member Join Date: Feb 2009 Real Name: Tony Location: Orchard Park, NY Watch: Idiot Savant Posts: 3,421	Expansion of TRF activity drives it. Average number of Rolex watches per human (excluding TRF members) is .000000001, but TRF membership is growing, and average number of Rolex watches owned by a TRF member is 163. Or, it could be that demand for fine watches (almost regardless of brand) has been on the rise for years, and the recognition of the Rolex brand is focusing much of the incremental demand on it... Nah! It's gotta be my first answer!

27 November 2018, 07:14 PM	#12
rolex0000 "TRF" Member Join Date: Dec 2017 Location: Vancouver Posts: 89	I remember very well seeing a hulk in the display at David & Licht in San Jose back in 2016, its around 2 years we are seeing this kind of demand.

27 November 2018, 07:33 PM	#13
jimcameron "TRF" Member Join Date: Dec 2005 Location: ByDawns Earlylite Watch: 16800 Posts: 3,580	Emerging economies (ie; China, India, Thailand, etc.) with monumental demand for luxury goods.

27 November 2018, 09:20 PM	#14
AK797 2024 Pledge Member Join Date: Feb 2010 Real Name: Neil Location: UK Watch: ing ships roll in Posts: 59,369	Booming stockmarket, QE, Crypto, Bribery law change in China, Brexit and add in SM.

27 November 2018, 09:26 PM	#16
1William 2025 TitaniumYM Pledge Member Join Date: Nov 2010 Location: North Carolina Watch: Rolex/Others Posts: 48,661	The economy and speculation by dealers and collectors.

27 November 2018, 10:03 PM	#17
Sublovin "TRF" Member Join Date: Sep 2012 Location: USA Watch: Lots Posts: 4,608	Certainly economics. Stay tuned when an economic downturn occurs. That is when the smart and patient can get some good deals

27 November 2018, 10:27 PM	#19
brandrea 2025 TitaniumYM Pledge Member Join Date: Jul 2013 Real Name: Brian (TBone) Location: canada Watch: es make me smile Posts: 79,619	The when was in the fall of 2016 in my neck of the woods.

28 November 2018, 12:52 AM	#22
Homo Sapien X "TRF" Member Join Date: Nov 2018 Location: Planet Earth Posts: 237	The rise of middle income group in Asia. Asia has an aggregate of more than half global population today. A portion of this middle income groups of people may be single without family commitment and would easily buy 2-3 Rolex watches per capita. This number could take bulk of a big share from both ad and grey market. This is just my two cents Sent from my iPhone using Tapatalk

28 November 2018, 12:59 AM	#23
melrob1 "TRF" Member Join Date: Jun 2013 Location: Colorado Posts: 968	Economy. China demand. Rolex using as opportunity to get discounting and grays in check. They wan’t their brand to be lessened by more people purchasing at discounted rates. Will bring name down. Now this shortage keeps the name up and discounts down

28 November 2018, 01:02 AM	#24
Touring 2024 SubLV41 Pledge Member Join Date: Feb 2013 Location: Hoth Posts: 1,243	Cheap money/low interest rates + social media, as mentioned above.

28 November 2018, 01:04 AM	#25
ahlee00023 "TRF" Member Join Date: Sep 2018 Location: Texas Posts: 462	The release of the DaytonaC took it to another level for sure. Sent from my Pixel 2 XL using Tapatalk __________________ "The Secret of Life is to Enjoy It"

28 November 2018, 01:05 AM	#26
Jmbarrack 2025 Pledge Member Join Date: Mar 2018 Location: United States Watch: Ever changing! Posts: 1,155	1: Global Economy 2: Internet/Social Media 3: Apple Watch I say the apple watch because I think that was the turning point where people became interested in wearing watches again. A whole generation of people hadn't worn watches since cell phones became a necessity. Suddenly, wearing watches became popular again. It opened a lot of people up to discovering watches, especially via social media.

28 November 2018, 01:28 AM	#27
goog53 "TRF" Member Join Date: Dec 2010 Real Name: Mike G Location: Ohio Watch: Rolex-Patek-AP Posts: 3,080	Rolex is one of the VERY FEW “luxury” watch brands that is still reasonably priced and it is a grail for the average joe (please don’t take that out of context as I am not some elitist or guy with F You type money) and a brand that so many people aspire to own. Most of the stuff out there is way overpriced and just tanks in value the second you walk out the door. __________________ The only thing better than the watches are the people behind them. "The best watch in the world is the one that's on your wrist." Morgan King "Do you like having a good time? Then you need a good watch!" Rocky Balboa

28 November 2018, 01:39 AM	#28
challer "TRF" Member Join Date: Sep 2013 Location: DC Posts: 679	China. In 2000, the GDP was 1.2 Trillion. In 2017 it was 12 Trillion. US GDP only doubled in that period while China GDP grew by a factor of 10.

28 November 2018, 01:40 AM	#29
Scapegoat "TRF" Member Join Date: Jun 2016 Real Name: Lee Location: South East Asia Watch: Tudor Pro Posts: 1,803	Social media + expandable income.

28 November 2018, 02:05 AM	#30
Sebastian5 "TRF" Member Join Date: Aug 2018 Location: The Netherlands Posts: 87	Excuse my ignorance, but what does Instagram/Social Media got to do with it?

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