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Old 26 January 2009, 04:46 AM   #1
dcmachead
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Google Data on Rolex Search Trends in the U.S.

I've been curious what's going on with "Rolex Watches" as a search term on Google in light of the economic turmoil that we all read about on a daily basis. Here's what I found in looking thru data from Google Insights:

1) This is a chart of the top 5 states from which "Rolex Watches" originates as a search term for 2004 thru 2008. Surprisingly, the top 5 states are: Florida, Nevada, New York, New Jersey, and Texas. I thought California would be in there, but it's not. On a yearly basis, "Rolex Watches" seems to be in decline as a Google search term.

2) On a monthly basis (ave. over past 4 years) in the top 5 states where U.S. searches for "Rolex Watches" on Google originate, the search seems to spike on a quarterly basis (March, June, September, and December). The biggest spike takes place in December. It also appears as though folks in Nevada search for Rolex around Valentine's day. 100% is the average search volume, below 100% is below average, above 100% is above average.

Anyway, hope you all find this information interesting.
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Old 26 January 2009, 05:25 AM   #2
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Very interesting. Thanks for sharing.
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Old 26 January 2009, 06:10 AM   #3
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Yes thanks for sharing
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Old 26 January 2009, 08:03 AM   #4
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hmmm... i'm thinking I might be able to haggle a better discount during those lower than average months. thanks for the info
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Old 26 January 2009, 09:28 AM   #5
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Interesting.
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Old 26 January 2009, 09:32 AM   #6
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good stuff. thanks for being a student of Rolex.
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Old 26 January 2009, 09:34 AM   #7
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Interesting information, thanks for sharing .
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Old 26 January 2009, 10:46 AM   #8
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I guess Florida, Nevada, New Jersey, and New York are states
where the residents are wise and buy Rolex......I have no idea of the other state.
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Old 26 January 2009, 11:16 AM   #9
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*ahem* The "other" state?
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Old 26 January 2009, 11:19 AM   #10
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##$##

2TH.... I believe he's talking about the Heart of America.... Texas :)
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Old 26 January 2009, 11:21 AM   #11
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I believe he's talking about the Heart of America.... Texas :)
You mean Alaska's "baby sister"...

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Old 26 January 2009, 11:22 AM   #12
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Interesting statistics. Thank, dcmachead!
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Old 26 January 2009, 11:25 AM   #13
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Not sure about the other cities in Texas, but Houston has more millionaires than any other city in the US (although that may have changed with the way the economy is right now). Not sure about Dallas, but seems to be an awful lot of ppl there with disposable income. Ppl in Austin and San Antonio don't seem to be hurting either. Maybe THAT's why the "other" state is included.
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Old 26 January 2009, 11:36 AM   #14
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Interesting data.

I did 1/2 the searches in NY.

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Old 26 January 2009, 11:38 AM   #15
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Interesting data.

I did 1/2 the searches in NY.

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