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Old 8 May 2019, 06:07 AM   #1
Cru Jones
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Icon5 Panerai dropping “Officine”?
Spotted today on FB.....Panerai dropping “Officine” from its name?





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Old 8 May 2019, 06:13 AM   #2
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Old 8 May 2019, 06:22 AM   #3
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Well that's interesting!

I wonder what the motivation for dropping Officine from their name is? Perhaps they're just simplifying the name for social media only?
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Old 8 May 2019, 09:26 AM   #4
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What are they cooking now.
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Old 8 May 2019, 09:27 AM   #5
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Well that’s interesting ... is there any information from the company on why?

I’m headed to Firenze in 3 weeks ... do I need to straighten them out?
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Old 8 May 2019, 03:43 PM   #6
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Quote:
Originally Posted by Bushido View Post
Well that's interesting!

I wonder what the motivation for dropping Officine from their name is? Perhaps they're just simplifying the name for social media only?
Might be, but, with Panerai one just never knows.



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What are they cooking now.


That’s Panerai.... expect the unexpected!


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Well that’s interesting ... is there any information from the company on why?

I’m headed to Firenze in 3 weeks ... do I need to straighten them out?
Add it to the long, long list of “points of discussion”, Brian.

More importantly, have a great trip!! I’m jealous. Is this exclusively a Panerai shopping/pilgrimage trip, or do you have additional plans while you’re there?
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Old 8 May 2019, 09:10 PM   #7
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Well that’s interesting ... is there any information from the company on why?

I’m headed to Firenze in 3 weeks ... do I need to straighten them out?
lol, pls do....we will expect a full report
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Old 8 May 2019, 09:13 PM   #8
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Might be, but, with Panerai one just never knows.







That’s Panerai.... expect the unexpected!




Add it to the long, long list of “points of discussion”, Brian.

More importantly, have a great trip!! I’m jealous. Is this exclusively a Panerai shopping/pilgrimage trip, or do you have additional plans while you’re there?

Thank you Cru, we shall.

We have a family vacation (3weeks in Italy) and will spend about 3 days in Florence. Should be enough time to break away for a couple of hours and visit the boutique
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Old 8 May 2019, 09:13 PM   #9
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lol, pls do....we will expect a full report
will do
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Old 8 May 2019, 09:14 PM   #10
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Thank you Cru, we shall.

We have a family vacation (3weeks in Italy) and will spend about 3 days in Florence. Should be enough time to break away for a couple of hours and visit the boutique


Sounds fantastic!!
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Old 8 May 2019, 10:06 PM   #11
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100% true. Just asked someone at their Neuchatel plant and she confirmed it. It is a new direction by the new CEO.
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Old 8 May 2019, 10:15 PM   #12
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I’m still curious to know what the reasoning is. Is Officine too hard to pronounce in English?
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Old 9 May 2019, 11:44 AM   #13
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Thank you Cru, we shall.

We have a family vacation (3weeks in Italy) and will spend about 3 days in Florence. Should be enough time to break away for a couple of hours and visit the boutique
Have an amazing time and stay safe. Enjoy, I’ll be there in September.
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Old 9 May 2019, 12:18 PM   #14
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Have an amazing time and stay safe. Enjoy, I’ll be there in September.
Thank you brother we will

I hope you and yours have an awesome time as well!

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Old 10 May 2019, 02:03 AM   #15
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Better grab those rubber straps quick with "OFFICINE"
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Old 10 May 2019, 02:10 AM   #16
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wow...the Panerai of old just keeps on evolving...not sure for the good or bad...
have a great trip Brandrea...
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Old 11 May 2019, 05:59 AM   #17
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So its not OP anymore??
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Old 13 May 2019, 05:19 PM   #18
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did panerai issue an official announcement on changing their brand name?
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