Rolex acknowledges the nicknames we have given to their watches.

[TheWatchEnthusiast]

If you go to the official Rolex website, hit the search button and then type a current model nickname like Hulk or Batman or Smurf or Pepsi etc you will get the correct watch in the search result. I put Kermit and got all the submariner lineup. It makes sense since it is not a current model but it is a submariner.


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[interestedwatcher]

What happens if you type in batgirl?

[thehunter]

Should put in Guinness and see if a black and gold GMT comes up, lol.


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[R G]

This has been discussed already.

[sillo]

Kinda old news and someone with way more knowledge then me about the subject explained it way better than me on why this happened.

Basically he stated it wasn't necessarily Rolex acknowledging the nicknames, but search engine data making the correlation that when people search the nickname they're looking for said watch. Like an autofill of sorts.

Hopefully someone explains that better than me.

[sillo]

double

[PeterC4]

Have they adopted Phantom, for the SS Daytona?

[beshannon]

Originally Posted by TheWatchEnthusiast

If you go to the official Rolex website, hit the search button and then type a current model nickname like Hulk or Batman or Smurf or Pepsi etc you will get the correct watch in the search result. I put Kermit and got all the submariner lineup. It makes sense since it is not a current model but it is a submariner.


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Yes they are called meta-tags and they are all over the net. Has nothing to do with a specific website

Are you a Rolex collector?

[TheWatchEnthusiast]

Originally Posted by beshannon

Yes they are called meta-tags and they are all over the net. Has nothing to do with a specific website

Are you a Rolex collector?

You look like you are having fun. Don’t let haters discourage you.


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[Devildog]

Originally Posted by TheWatchEnthusiast

If you go to the official Rolex website, hit the search button and then type a current model nickname like Hulk or Batman or Smurf or Pepsi etc you will get the correct watch in the search result. I put Kermit and got all the submariner lineup. It makes sense since it is not a current model but it is a submariner.


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John,

Type in the word "sh*t" (replacing the * with the letter "i")

And then please report back as to how much "sense" it makes

[inadeje]

If you type “greys” the picture of an open rear AD door appears

[georgekart]

Originally Posted by Devildog

John,

Type in the word "sh*t" (replacing the * with the letter "i")

And then please report back as to how much "sense" it makes

I searched it. It's literally every Rolex. Then I went one step further and searched Archie's favorite word: "sh*tter" (once again replace the * with i) and it shows all the diamond paved dial Rolex watches. This is hilarious. The plot thickens.

[1665fan]

Round 6 on this subject

[mav3rick]

wols

[zengineer]

You've mastered the search function on the Rolex site, now put that to work here.

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[Swaye]

Originally Posted by inadeje

If you type “greys” the picture of an open rear AD door appears

[G85]

Originally Posted by beshannon

Yes they are called meta-tags and they are all over the net. Has nothing to do with a specific website

Are you a Rolex collector?

Incorrect. When searching in google etc, that would be the case however in this instance it’s happneing on the internal search results on the actual Rolex website, which is powered by Rolex themselves... so the op is correct they have deliberately put some effort into marrying up those search terms with their own results.

How do I know? 20+ years of web development 8+ working on search based systems ��

[77T]

Originally Posted by interestedwatcher

What happens if you type in batgirl?

Maybe try Alexa???



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[Bladeshot]

Originally Posted by G85

Incorrect. When searching in google etc, that would be the case however in this instance it’s happneing on the internal search results on the actual Rolex website, which is powered by Rolex themselves... so the op is correct they have deliberately put some effort into marrying up those search terms with their own results.

How do I know? 20+ years of web development 8+ working on search based systems ��

Precisely right.

I’m in marketing for a large enterprise. Marketing is the group that works together with IT to manage the corporate website search functionality.

Search engine results (Google, Bing) are one thing, this is something different. www.rolex.com is completely under the control of Rolex.

They have embraced the nicknames and are perpetuating them. They do it because it’s a good user experience, in their opinion. It makes it easy for the layperson to find what they are looking for on the website. We can fuss and moan and suggest folks not use nicknames (I generally try not to use them), but it’s a loosing battle.

Big thanks to all the web developers out there who make our lives better! Someone is making things work properly on this very forum, and I thank you!

[omx5o]

Gordon Bennett.

[Tenebris Equum]

Originally Posted by interestedwatcher

What happens if you type in batgirl?

My circle of friends and I are spamming Google and Rolex website search with batgirl when we have 30 seconds to spare. Our mission is for it to stick as a permanent nickname on Rolex search engine.

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[tyler1980]

so what you are saying is you are using the search function on rolex.com but not TRF?


exact thread months ago

[joli160]

All this grown up man using these childish names

How silly one can be

[Clasper]

They've told the ADs not to use the nicknames

[Uggi]

Originally Posted by Clasper

They've told the ADs not to use the nicknames

When? How? Says who?
I don't believe this.

[Clasper]

Originally Posted by Uggi

When? How? Says who?

I don't believe this.

Well I'm not one to make it up an AD told me, they get test shopped by Rolex too.

Next time your in your AD just ask them if Rolex has asked the staff to refrain from using the nicknames?


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[Uggi]

Originally Posted by Clasper

Well I'm not one to make it up an AD told me, they get test shopped by Rolex too.

Next time your in your AD just ask them if Rolex has asked the staff to refrain from using the nicknames?


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All the staff in both my local ADs all the use the nicknames - even when the customer doesn't. Plenty of others do too from countless threads on here. And in this thread people are confirming that the Rolex official website recognises them and that this can only come from Rolex themselves as they have control over their website - no Google metatags.
Rolex don't give a monkeys about the nicknames. Only a handful of curmudgeons on here do.

[exador]

Originally Posted by interestedwatcher

What happens if you type in batgirl?

[TheWatchEnthusiast]

Originally Posted by tyler1980

so what you are saying is you are using the search function on rolex.com but not TRF?





exact thread months ago

I understand. You are correct. No I did not use the TRF to see if it has been posted already. I don’t feel the need to do so because if the subject is lame or repetitive then most likely would not attract any traffic.
Maybe is for the people that missed the posts ( like myself ) when they were posted months ago.
It’s simple. If you are interested then you click to view. If you are not then you click and post angry derogatory comments. ( not you )
Everyone gets entertained.

PS
The chill pills are down the hall to the right.


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[TheWatchEnthusiast]

Originally Posted by joli160

All this grown up man using these childish names



How silly one can be

Tony the enforcer and Carmine the fish disagrees with you.
They want to know where you are to have a talk with you.
Nicknames are fan and playful. Childish is to post demeaning comments about people you don’t know.


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