Even datejust has slight premiums

[Johnpierpontmorgan]

Saw one of the thread a european forummer mention that bnib DJ has slight premiums (normal ones not Wimbledon) in The grey market


What do you think of this phenomenon and do you attribute to the AD closure, factory less production due to virus or insane amounts of global central banks money printing and liquidity injection



Is now a good time to be looking at five digit DJ?
Or wait till the craze actually cool off abit for DJ. Or do you see DJ premiums continue rising in future and some of the sports models even reaching new record high premiums



Source: (post #9)
https://www.rolexforums.com/showthread.php?t=745992

[jgottsman11]

Date just should be easy to find under msrp depending on the model. Especially 5 digit

[Tools]

I think that if AD's are selling at above MSRP, they are likely trying to make up for being closed and taking advantage of the increased demand after reopening.

[Johnpierpontmorgan]

Originally Posted by jgottsman11

Date just should be easy to find under msrp depending on the model. Especially 5 digit

First para stated bnib; ie your current model with new movement

[Johnpierpontmorgan]

Originally Posted by Tools

I think that if AD's are selling at above MSRP, they are likely trying to make up for being closed and taking advantage of the increased demand after reopening.

AD can’t sell above msrp, the premiums refer to grey market

[Melanotaenia]

I have noticed grey market pricing is increasing; perhaps they think everyone stuck at home over the past few months, and have not spent much money due to store closures, are going to pay more for watches once things are back to normal.

I just miss being able to look at regular Rolex models in stores.

[Johnpierpontmorgan]

If your collection is complete, then it’s better if there’s a Rolex drought


Just means your pieces keep gaining value

[Tools]

Originally Posted by Johnpierpontmorgan

AD can’t sell above msrp, the premiums refer to grey market

AD's can, and have many times, sold for above MSRP, there is no law against it.

A Grey Dealer, or the many second-hand shops can sell for whatever they want, and will price their stuff to whatever the market will pay.

[sp006]

You definitely should not be paying over MSRP for a DJ. There are way too many variations of the same model for them to sustain high prices relative to MSRP.


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[Notepad12]

I bought both of my 36mm datejusts (with the new movements) off the shelf at my local AD.

No way would I pay a premium.

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[Mifune]

It's just the 'ask' OP... I am sure bundled with steel sports when making the deal at the AD

[Plant]

DJ prices were low when I bought mine a month ago. They still appear to low now, under 6K USD for new with box / papers on chrono24. So yeah, no reason to pay msrp for a DJ.