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Old 2 July 2020, 06:55 AM   #1
BillBrasky626
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Does selling a Rolex annoy the AD?

I've gotten a good rep with my local AD and they've hooked me up with a few watches I want. I still have the usual 'wish list' in with them for more. I'm curious if I sell one of my Rolex watches that I got from the AD, will they find out somehow via warranty,etc and cut ties with me?
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Old 2 July 2020, 06:58 AM   #2
Henrimontgomery
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My AD told me before putting me on the SkyD blue that had to sign a form, saying the watch is for me and not resale. And that if I do resale it, they won’t provide me Rolex anymore.
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Old 2 July 2020, 07:01 AM   #3
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Originally Posted by Henrimontgomery View Post
My AD told me before putting me on the SkyD blue that had to sign a form, saying the watch is for me and not resale. And that if I do resale it, they won’t provide me Rolex anymore.
That's kinda ridiculous. People may have a change of heart. First, they probably wouldn't find out unless they asked you to present the watch to them at your next visit. Second, if I want to sell something, I'm not going to not sell it because someone told me not to. That's just my take.
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Old 2 July 2020, 07:03 AM   #4
mr ling
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At some point in the future, with a many things being cyclical I would presume that the tables will turn, and ADs will want to sell without these ridiculous strings attached. Either way, if I purchased a watch that I didn't want, didn't have someone I loved enough to gift it to, I would sell it.. ADs be damned.
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Old 2 July 2020, 07:09 AM   #5
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Do you have a say on how the AD spends your money after the sale?
Unless you pay with finance the watch is your property.
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Old 2 July 2020, 07:10 AM   #6
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A member here bought a watch from an AD then sold it and the AD found out and banned the member from future purchases.
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Old 2 July 2020, 07:29 AM   #7
Henrimontgomery
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Originally Posted by jgottsman11 View Post
That's kinda ridiculous. People may have a change of heart. First, they probably wouldn't find out unless they asked you to present the watch to them at your next visit. Second, if I want to sell something, I'm not going to not sell it because someone told me not to. That's just my take.
It’s more of a scare tactic than anything else. Anyway it’s not like I’ll get the model anytime soon. Just thought I’d get on the list and maybe in five years, will get the call.
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Old 2 July 2020, 07:37 AM   #8
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It’s more of a scare tactic than anything else. Anyway it’s not like I’ll get the model anytime soon. Just thought I’d get on the list and maybe in five years, will get the call.
No they're very serious (although signing a form is a bit much).

Rolex are utter control freaks and if they see people flipping they have words with the AD that sold the watch.

If ADs get threats from Rolex then they get very upset and the offending customer becomes an ex-customer.
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Old 2 July 2020, 07:38 AM   #9
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I wouldn’t lose any sleep.....there are lots of AD’s out there.
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Old 2 July 2020, 07:40 AM   #10
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That sort of agreement strikes me as very unreasonable. I would not enter into it.
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Old 2 July 2020, 07:41 AM   #11
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I wouldn’t lose any sleep.....there are lots of AD’s out there.
So true.
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Old 2 July 2020, 07:57 AM   #12
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After you buy it, it's yours, you can do whatever you want.

Rolex has the right not selling to the people that they thought it's flipper. They want the hot pieces go to the people that really want and enjoy wearing it.

I don't think it's worth to be a flipper. Get a good job and make more money that way.
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Old 2 July 2020, 08:17 AM   #13
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Unless an AD gets you to sign a contract stipulating that you cannot sell the watch for ‘x’ amount of time, there is nothing they can do to stop you.

However they are under no obligation to ever sell you anything again.
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Old 2 July 2020, 09:13 AM   #14
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My AD before putting me on the Daytona waitlist explained that if a watch is bought and resold for profit, it raises a flag. This can hurt his ability to sell Rolex. It is a big deal for reputable ADs. I think if you got it and seriously didn’t like it, you could sell it back to the AD not for a profit.
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Old 2 July 2020, 09:25 AM   #15
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How do u explain ADs that move hard to get models direct to Grays/ resellers through the back doors???

No hard proof, but it's everyone's secret by now.
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Old 2 July 2020, 09:26 AM   #16
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Honestly, how would your AD find out if you sold it. Unless you went back to him to sell it via him. I think you should go ahead and do whatever you want with the watch. I highly doubt your AD will even know that you sold it.
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Old 2 July 2020, 09:37 AM   #17
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I’d say it has more to do with time....

I can see if you bought a watch and sold it a gew weeks later, that might not sit well.

If you bought, wore it for a year or two and you didn’t bond with it and sold, it’s viewed differently, IMO
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Old 2 July 2020, 10:01 AM   #18
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Honestly, how would your AD find out if you sold it. Unless you went back to him to sell it via him. I think you should go ahead and do whatever you want with the watch. I highly doubt your AD will even know that you sold it.
I know it is crazy but they know. Tracks back to the serial number. Rolex actually called the owner of a local store recently after they sold and the buyer flipped the Daytona right away. The buyer was handed from buying at that store. The reason is that an AD can take advantage of the demand, sell the watch to a person that will resale, and split the profit. The demand for watches are so crazy now, especially with the production low. Can be a get rich scheme.
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Old 2 July 2020, 10:04 AM   #19
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Honestly, how would your AD find out if you sold it. Unless you went back to him to sell it via him. I think you should go ahead and do whatever you want with the watch. I highly doubt your AD will even know that you sold it.


When people buy the used watch a lot of the time they will call the AD on the card to validate that the watch was purchased there. In turn they are giving all the information the AD needs to brand you as a flipper.


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Old 2 July 2020, 10:09 AM   #20
calvin888
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pretty sure some AD themselves are involved in selling watches to the grey markets, if it's not an inside job there is no other valid reasoning on how grey market dealers get so many "brand new" unworn watches of hot models from time to time...
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Old 2 July 2020, 10:12 AM   #21
JRell
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pretty sure some AD themselves are involved in selling watches to the grey markets, if it's not an inside job there is no other valid reasoning on how grey market dealers get so many "brand new" unworn watches of hot models from time to time...
I am sure you are right, and that is why Rolex cares and tries to monitor it. That person would lose their license, and rightfully so. Drives the prices and wait times up for people like us that can make $ fairly and enjoy the watches!
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Old 2 July 2020, 10:17 AM   #22
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Originally Posted by BillBrasky626 View Post
I've gotten a good rep with my local AD and they've hooked me up with a few watches I want. I still have the usual 'wish list' in with them for more. I'm curious if I sell one of my Rolex watches that I got from the AD, will they find out somehow via warranty,etc and cut ties with me?
They don’t care that you flip. They care that they can’t and you’re making a buck of their original sale.

What they don’t tell you is they get a cut from their Grey resales in the form of moving slower or less desirable inventory.

To counteract flippers, all they have punitive measures to dissuade private flippers from established Greys. Who are in fact, flippers. Just more enterprising and reliable.
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Old 2 July 2020, 10:18 AM   #23
BillBrasky626
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Thanks for the insight.

They didn't have me sign anything like a contract. I was just curious if I sold a watch that I've had for a year or less if it would piss them off. I have a really good rapport with the local AD and they get me the watches I want. I recently got a new Rolex and figured I might not wear this one as much. It's not a big deal if I have to hang onto it. I'd rather keep my standing with them intact.

And for the record, it's not a flip. I expect to lose on it. It's a YMII
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Old 2 July 2020, 10:23 AM   #24
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Originally Posted by BillBrasky626 View Post
Thanks for the insight.

Just to clarify they didn't do anything crazy like have me sign a contract. I just have a really good rapport with them and they get me the watches I want. I recently got a new Rolex and was thinking of selling one of my others that I probably won't wear as much now that I have the new one. It's not a big deal if I have to keep it. I'd rather preserve my relationship with the AD than risk them finding out I sold a watch that I've only had for a year.
Sure that is no problem at all! I sold many watches. It is the buy and flip that gets them angry. I wouldn’t sign anything though, that seems too invasive.
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Old 2 July 2020, 10:24 AM   #25
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At some point in the future, with a many things being cyclical I would presume that the tables will turn, and ADs will want to sell without these ridiculous strings attached. Either way, if I purchased a watch that I didn't want, didn't have someone I loved enough to gift it to, I would sell it.. ADs be damned.
This is the way buying a Rolex used to be.
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Old 2 July 2020, 10:25 AM   #26
BillBrasky626
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double post...
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Old 2 July 2020, 10:28 AM   #27
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Originally Posted by Henrimontgomery View Post
My AD told me before putting me on the SkyD blue that had to sign a form, saying the watch is for me and not resale. And that if I do resale it, they won’t provide me Rolex anymore.
That's just ridiculous. I would have walked on principal.
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Old 2 July 2020, 10:30 AM   #28
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I have a response similar to this in another post...

~~~~~
This happened to a buddy of mine and his AD called him to ask if he sold the watch that he bought from them a month before (BLNR) and basically said that if he may be removed from preferred buyers list if he ends up doing this again.

Back story: My buddy sold his BLNR and the person that bought it called the AD to ask details about the watch, serial, etc. The AD confirmed it all and asked if he bought it off the original owner and for how much. The guy that bought it off my buddy gave the price (which was $14k) and the AD said the they discourage selling those goods above market and would call the original buyer to have a "discussion". Lol.
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Old 2 July 2020, 10:39 AM   #29
BillBrasky626
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I have a response similar to this in another post...

~~~~~
This happened to a buddy of mine and his AD called him to ask if he sold the watch that he bought from them a month before (BLNR) and basically said that if he may be removed from preferred buyers list if he ends up doing this again.

Back story: My buddy sold his BLNR and the person that bought it called the AD to ask details about the watch, serial, etc. The AD confirmed it all and asked if he bought it off the original owner and for how much. The guy that bought it off my buddy gave the price (which was $14k) and the AD said the they discourage selling those goods above market and would call the original buyer to have a "discussion". Lol.
That's exactly what I want to avoid, thanks for the story. Although in my case it's a YMII so the sale would probably be below retail
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Old 2 July 2020, 10:39 AM   #30
calvin888
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I am sure you are right, and that is why Rolex cares and tries to monitor it. That person would lose their license, and rightfully so. Drives the prices and wait times up for people like us that can make $ fairly and enjoy the watches!
I know some ADs top management proactively monitor their sales personnel on this, and they get fired once they found out they do side deals with the grey market dealers, but sometimes i bet the deals are already made way higher up
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