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maverick · 30 August 2006, 09:51 AM

The top selling watch last year in the USA was Rolex with 1.25 billion dollars in sales in the USA. Second was Citizen with 228 million dollars in sales. Of course will all know unit sales are much different. The rest in order,
3.Seiko
4.Movado
5.Tag
6.Bulova
7.Cartier (a tie with Bulova I believe)
8.Breitling
9.Omega
10.PP

This info came from an American Watch magazine which is sent to dealers. The Citizen rep was just at a jewelery store someone I know is opening. He showed me the article just given to him by the rep. =) maverick

Gedanken · 30 August 2006, 12:15 PM

Holy crap! Movado's number 4?!

watch-guy.com · 30 August 2006, 12:36 PM

I am surprised PP is 10!!
Julian

JJ Irani · 30 August 2006, 06:08 PM

Thank the Lord...RADO doesn't feature in that list!!

mailman · 30 August 2006, 07:45 PM

Quote:

Originally Posted by JJ Irani

Thank the Lord...RADO doesn't feature in that list!!

That's your favorite brand JJ, isn't it?

JJ Irani · 30 August 2006, 07:46 PM

Quote:

Originally Posted by mailman

That's your favorite brand JJ, isn't it?

mailman · 30 August 2006, 07:50 PM

Quote:

Originally Posted by JJ Irani

If they threw a boatload of money at you to endorse and wear thier thier product, you wouldn't?

JJ Irani · 30 August 2006, 07:52 PM

Quote:

Originally Posted by mailman

If they threw a boatload of money at you to endorse and wear thier thier product, you wouldn't?

If it's a big boat, why not? I would just dream of the number of Rollies I could then get myself!!

mailman · 30 August 2006, 07:52 PM

Quote:

Originally Posted by JJ Irani

If it's a big boat, why not? I would just dream of the number of Rollies I could then get myself!!

That's the thing. If they were paying you, you couldn't wear another brand.

amanda · 30 August 2006, 07:53 PM

Given the average wage vs the average cost of a Rolex, it really surprises me that its at No.1

WoW is all I can say.... I thought it'd be some brand like Seiko or Citizen at a guess. Maybe that goes to show that all these 'fashion' branded watches (for eg Kenneth Cole, Gucci, Tommy Hilfiger - hell they are all putting out watches) are having a big play on the market place???

What do you think guys?????

JJ Irani · 30 August 2006, 07:55 PM

Quote:

Originally Posted by amanda

Given the average wage vs the average cost of a Rolex, it really surprises me that its at No.1

WoW is all I can say.... I thought it'd be some brand like Seiko or Citizen at a guess. Maybe that goes to show that all these 'fashion' branded watches (for eg Kenneth Cole, Gucci, Tommy Hilfiger - hell they are all putting out watches) are having a big play on the market place???

What do you think guys?????

That's a valid point you've made, Amanda. I still would have thought Citizen to be the world's no. 1 seller, but this is America they are talking about....so I guess Rolex is No.1 in the States.

JJ

amanda · 30 August 2006, 08:46 PM

Quote:

Originally Posted by JJ Irani

That's a valid point you've made, Amanda. I still would have thought Citizen to be the world's no. 1 seller, but this is America they are talking about....so I guess Rolex is No.1 in the States.

JJ

Which is why I suppose, they dont want anyone in the US shipping/importing personal Rolex's into the country. They maintain market monopoly and dictate the going prices for their goods.

DocD · 30 August 2006, 09:25 PM

I'm extremely surprised to see PP on the list. I know the average cost is very high, and that makes up for the limited number sold, but I still didn't think it would place it that high up the list.

On the other hand, although Timex and Casio watches are very inexpensive, I thought that those brands may break into the top 10 on the sheer volume of watches sold. Just about every kid and every athlete has had a Casio or Timex to time their events, runs, etc.

I'd love to see an article that also showed the actual number of units sold for the top 25 companies.

I was in a jeweler the other day looking at some IWC models and they had RADO watches. I can honestly say that if they offered to GIVE me one, I would have passed on the offer, unless I thought I could have flipped it the same day!

Gedanken · 30 August 2006, 10:35 PM

Quote:

Originally Posted by DocD

I was in a jeweler the other day looking at some IWC models and they had RADO watches. I can honestly say that if they offered to GIVE me one, I would have passed on the offer, unless I thought I could have flipped it the same day!

Doc, if they offered to give you one, rest assured that you'd end up paying someone to get rid of it!

betrezra · 31 August 2006, 12:58 AM

If I'm reading that correctly it's top ten in $$$ in sales.

Timex may sell more watches but @ $25 each they're not in the top 10 in terms of $$ in sales.

You don't have to sell as many Rollies @ $5K each to be number.

Let me know if I'm on track here?

31 August 2006, 01:42 AM

Quote:

Originally Posted by JJ Irani

That's a valid point you've made, Amanda. I still would have thought Citizen to be the world's no. 1 seller, but this is America they are talking about....so I guess Rolex is No.1 in the States.

JJ

I once saw an article about Citizen that indicated it was the top selling brand (by money) worldwide, and Seiko was second. If I can find that article I'll scan it and post it.

31 August 2006, 02:14 AM

I'm just so thrilled Panerai isn't in the top 10... over even top 20, I'd guess.

30 August 2006, 09:51 AM	#1
maverick Banned Join Date: May 2005 Real Name: maverick Location: Prescott Watch: Rolex Posts: 1,175	Top ten selling watches in the USA in $$$$ The top selling watch last year in the USA was Rolex with 1.25 billion dollars in sales in the USA. Second was Citizen with 228 million dollars in sales. Of course will all know unit sales are much different. The rest in order, 3.Seiko 4.Movado 5.Tag 6.Bulova 7.Cartier (a tie with Bulova I believe) 8.Breitling 9.Omega 10.PP This info came from an American Watch magazine which is sent to dealers. The Citizen rep was just at a jewelery store someone I know is opening. He showed me the article just given to him by the rep. =) maverick

30 August 2006, 12:15 PM	#2
Gedanken "TRF" Member Join Date: May 2005 Real Name: Sir Location: Melbourne Watch: F-series SD Posts: 8,589	Holy crap! Movado's number 4?! __________________ You buy a Casio to make sure you're on time; you wear a Rolex because you don't have to be on time.

30 August 2006, 06:08 PM	#4
JJ Irani Fondly Remembered Join Date: May 2005 Real Name: JJ Location: Auckland, NZ Watch: ALL SOLD!! Posts: 74,317	Thank the Lord...RADO doesn't feature in that list!! __________________ Words fail me in expressing my utmost thanks to ALL of you for this wonderful support during my hour of need!! I firmly believe that my time on planet earth is NOT yet up!! I shall fight this to the very end.......and WIN!!

31 August 2006, 12:58 AM	#15
betrezra "TRF" Member Join Date: Jan 2006 Posts: 477	$$ If I'm reading that correctly it's top ten in $$$ in sales. Timex may sell more watches but @ $25 each they're not in the top 10 in terms of $$ in sales. You don't have to sell as many Rollies @ $5K each to be number. Let me know if I'm on track here?

30 August 2006, 12:36 PM	#3
watch-guy.com Banned Join Date: Aug 2006 Location: United States Posts: 501	I am surprised PP is 10!! Julian

30 August 2006, 07:53 PM	#10
amanda Banned Join Date: Aug 2006 Posts: 1,380	Given the average wage vs the average cost of a Rolex, it really surprises me that its at No.1 WoW is all I can say.... I thought it'd be some brand like Seiko or Citizen at a guess. Maybe that goes to show that all these 'fashion' branded watches (for eg Kenneth Cole, Gucci, Tommy Hilfiger - hell they are all putting out watches) are having a big play on the market place??? What do you think guys?????

30 August 2006, 09:25 PM	#13
DocD "TRF" Member Join Date: Apr 2006 Location: New Jersey Watch: Submariner date Posts: 298	I'm extremely surprised to see PP on the list. I know the average cost is very high, and that makes up for the limited number sold, but I still didn't think it would place it that high up the list. On the other hand, although Timex and Casio watches are very inexpensive, I thought that those brands may break into the top 10 on the sheer volume of watches sold. Just about every kid and every athlete has had a Casio or Timex to time their events, runs, etc. I'd love to see an article that also showed the actual number of units sold for the top 25 companies. I was in a jeweler the other day looking at some IWC models and they had RADO watches. I can honestly say that if they offered to GIVE me one, I would have passed on the offer, unless I thought I could have flipped it the same day!

31 August 2006, 02:14 AM	#17
Atomic Guest Posts: n/a	I'm just so thrilled Panerai isn't in the top 10... over even top 20, I'd guess.

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