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ROLEXROLEXROLEXROLEXROLEXROLEX
ROLEXROLEXROLEXROLEXROLEXROLEX
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#1 |
"TRF" Member
Join Date: Mar 2015
Location: Canada
Posts: 77
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Availability going to get better?
I was at a Boutique about 2 months ago and was told that the supply has dried up because of covid but they expect supply to go back to normal before the end of the year.
Does this sound reasonable? The authorized dealers are acting like they'll do you a favor and sell you a different brand for Rolex prices (brands that you used to be able to get a discount on). |
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#2 |
2025 Pledge Member
Join Date: Jan 2007
Real Name: Dave
Location: CA
Watch: es
Posts: 4,405
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Seriously doubt anything will change on the supply side by the end of the year. I suspect the current situation will remain for quite some time.
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#3 |
"TRF" Member
Join Date: Nov 2018
Real Name: Teck
Location: South East Asia
Watch: Tudor Black Bay 58
Posts: 1,846
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Availability going to get better?
It seems Rolex seems to be increasing production.
The current feeding frenzy style is also likely to moderate because this sort of hype induced frenzied demand invariably does. Even in the absence of any sort of financial crisis, this can only point to a better situation at ADs. Whether better amounts to anything much though is the question. Increasing global wealth is a long term trend that has barely even started. That’s what Rolex has in mind, not some nonsensical three year frenzy for SS sports models. I don’t think anyone hoping to score a Pepsi should be getting his hopes up though: Rolex may be increasing production, but they are certainly not going to manufacture a lot more SS Daytona’s or Pepsi’s. If anything, they may go in the opposite direction for these. Also, recent developments in China are going to have a huge influence on what happens with Rolex and all luxury demand. Sent from my iPhone using Tapatalk |
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#4 |
"TRF" Member
Join Date: Jun 2018
Location: East Coast
Watch: 16610
Posts: 4,933
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Gray market will either get them before they hit the shelf or right after, and hold them ransom so no matter. People will pay what it costs to get those instabook likes.
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#5 |
"TRF" Member
Join Date: Jul 2008
Real Name: Dr Mark R Nail
Location: New Albany
Watch: Tudor Sub 75090
Posts: 8,306
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#6 |
2025 Pledge Member
Join Date: May 2011
Real Name: Larry
Location: San Diego, CA
Watch: ROLEX
Posts: 25,828
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![]() ✦ 28238 President DD 18K/YG ✦ 16610LN SS Sub ✦ 16613 18K/SS Serti ✦ 16550 Exp II Non-Rail Cream Dial ✦ DaytonaC 116500 ✦ 126710 BLRO GMT-Master II ✦ M226627 42mm Titanium Yacht-Master ✦ NEXT-->? ⛳ Hole In One! 10/3/19 DMCC 5th hole, par 3, 168 yards w/ 4-Iron. ![]() |
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#7 |
Banned
Join Date: Dec 2013
Location: New York
Posts: 370
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Supply has been a problem for 3-4 years now, this isn't a recent COVID thing.
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#8 | |
"TRF" Member
Join Date: Feb 2021
Location: MD/NC
Watch: 114060
Posts: 2,591
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Quote:
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#9 | |
"TRF" Member
Join Date: Mar 2015
Location: Canada
Posts: 77
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Quote:
I'm not holding my breath and I'm not in a rush but I would love to be able to wear more than one Rolex in the forseeable future. Wouldn't basic business sense say that if you're selling every unit produced then you should increase production starting with the models with highest demand? I don't think Rolex is trying to artificially raise their preceived value and I think it's a production issue which they're going to have to address sooner than later. |
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#10 | |
"TRF" Member
Join Date: Jan 2010
Location: UK
Watch: GMT
Posts: 8,411
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Quote:
Rolex ADs are now so light in stock that many just don’t even look in their windows anymore. I used to love a browse at an AD and now I tend not to bother. I think it’ll get back to some (lower demand) sports models popping up in windows occasionally eg air king, exp 1, milgauss etc. It’s depressing the way it is currently |
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#11 | |
"TRF" Member
Join Date: Mar 2015
Location: Canada
Posts: 77
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Quote:
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#12 |
Banned
Join Date: Feb 2017
Location: Home!
Posts: 3,307
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I think things remain the same in the next 2-3 years
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#13 | |
"TRF" Member
Join Date: Oct 2018
Location: UK, Asia
Posts: 228
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Quote:
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#14 |
"TRF" Member
Join Date: Mar 2015
Location: Canada
Posts: 77
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#15 |
"TRF" Member
Join Date: Jun 2021
Location: UK
Posts: 1,120
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Buy here it comes the logistic and shipment delay. Don't think it can get any better.
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#16 |
"TRF" Member
Join Date: Aug 2009
Real Name: Travis
Location: FL / NYC
Watch: Yes..
Posts: 33,763
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Doubt it.
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#17 |
2025 Pledge Member
Join Date: Nov 2006
Real Name: Eddie
Location: Australia
Watch: A few.
Posts: 37,719
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No.
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#18 |
2025 Pledge Member
Join Date: Aug 2010
Real Name: H
Location: North Carolina
Watch: M99230B-0008
Posts: 5,677
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Nope.
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#19 |
2025 Pledge Member
Join Date: May 2015
Real Name: Mike
Location: Pacific Northwest
Watch: 126710BLR 116610LV
Posts: 10,664
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Nada
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#20 | |
"TRF" Member
Join Date: Oct 2005
Location: The UK
Watch: I love them all.
Posts: 1,867
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COVID --- What an excuse !!!
Quote:
The supply, service and everything problems across the gloibe are partially caused by Covid but most of the problems were there long before the outbreak. Covis is just being used as a convienient excuse. And ... NO .. I am NOT a COVID denier ... I have been vaccinated twice and will get my booster shortly.
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#21 | |
"TRF" Member
Join Date: May 2013
Real Name: Jack
Location: The Triangle
Watch: Several
Posts: 6,732
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Quote:
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Sub 116613 LN; GMT 116710 LN; Sinn 104R; Exp 214270; GS SBGM221; Omega AT |
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#22 |
2025 Pledge Member
Join Date: Dec 2009
Real Name: The Mystro ;)
Location: Central Pa.
Posts: 15,800
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In fact many of my sources and observations of several online sources seem to back up the idea Rolex is reducing production/distribution of their newest SS watches like the new Sub41. The market is so strong I believe it can get even worse this year if your looking for a SS Professional model. You will see very minor variations with the time of year as watch sales has its cycles of ups and down. Late summer is a low period but will pick up again late fall and pick up again in spring/pre summer. It’s always been this way. If your waiting for the Rolex bus to slow down to jump on you better start running faster the longer you wait to buy.
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#23 | |
2025 Pledge Member
Join Date: Apr 2021
Location: United Kingdom
Posts: 1,624
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Quote:
This is my expectation in the UK also. That is where it was before the Pandemic struck, Jan 20 time. I bought a Z Blue Milgauss from its case that month. I haven't seen one since. |
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#24 |
2025 Pledge Member
Join Date: Jul 2013
Real Name: Brian (TBone)
Location: canada
Watch: es make me smile
Posts: 79,392
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I don’t think so
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#25 |
2025 Pledge Member
Join Date: Nov 2010
Location: North Carolina
Watch: Rolex/Others
Posts: 48,500
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No problem with availability, only availability through AD's at msrp. Plenty of watches for sell. Until the Grey prices adjust downward and get close to msrp then you will not see any relief. And what causes that is all speculation.
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#26 |
Banned
Join Date: Aug 2014
Location: Kentucky
Posts: 2,307
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But wait there was a thread the other day that said because of a SS shortage supply was drying up. Which is it? I don't know what interweb thread to believe.
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#27 |
Banned
Join Date: May 2010
Location: Europe
Posts: 377
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Yes, things will eventually return to normal, but Covid is not over yet. Empty displays are not viable or desirable. Abysmal customer experience is not a viable long term strategy.
Going to an AD and you cannot try on the watch you want or even see it, or see any of the watches you're interested in, is ludicrous. Being told you have to buy what you don't want to even have a chance of buying your chosen Rolex damages the Rolex brand and loses Rolex £££ and customers. And having a situation where every spiv wants a Rolex to flip for a quick profit is off putting for the well healed, and ultimately costs Rolex. Watches seems to have caught the imagination of the amateur wheeler dealer looking for easy cash. Maybe, Covid has exacerbated that. What has happened in recent years is abnormal and will not just continue indefinitely as we recover from Covid back to normality and Rolex addresses these issues. Some people are emotionally invested in the Rolex shortage/price increases because they feel their watch is worth more or they paid an inflated price. Or they are flippers. I'll be glad when normal service is resumed. It is idiotic going to a fancy showroom - with empty display cases, and not being able to try stuff on. And having to wait months for a watch. Just ridiculous at the moment. |
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#28 |
"TRF" Member
Join Date: Jun 2009
Real Name: Brian
Location: Northern Virginia
Watch: One of Not Many
Posts: 17,892
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#29 | |
"TRF" Member
Join Date: Jun 2017
Real Name: Tony
Location: Global
Watch: All of them.
Posts: 1,142
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Quote:
Increasing production (or price) beyond a certain level would be highly detrimental to Rolex, and they will not do it. They will increase production (and anyway, they currently sell more watches than their next three competitors - including Omega - combined), but it will be small and will not make a difference. What they will do is maybe move from 800K-1m watches a year to maybe 1-1.3m a year, but no more than that. Rolex - like Patek and AP (and increasingly, Omega) - want to survive a situation that will cull many watch brands. Massively increasing production goes against that, and unfortunately any small increase will not make a difference in terms of increased availability. People talk about India demand taking over where China drops off. True. There are also other emerging markets that are also increasing purchase spend - some in places you wouldn’t believe, and which in the next 7 or so years will continue the baton exchange. The way I see it is Tudor will become increasingly important, and Rolex will continue to be difficult to acquire. Even if Rolex increases production by a couple hundred thousand watches. |
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#30 |
"TRF" Member
Join Date: Jun 2009
Real Name: Brian
Location: Northern Virginia
Watch: One of Not Many
Posts: 17,892
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Rolex is not a basic business and does not care about this
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IWC Portugieser 7 Day, Omega Seamaster SMP300m, Vacheron Constantin Traditionnelle Complete Calendar, Glashutte PanoInverse, Glashutte SeaQ Panorama Date, Omega Aqua Terra 150, Omega CK 859, Omega Speedmaster 3861 Moonwatch, Breitling Superocean Steelfish, JLC Atmos Transparent Clock |
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