How to report a Rolex AD?

[shammad10]

Hi guys,
Does anyone know how to report a Rolex AD?
An AD (listed on the Rolex website) just tried to sell me a submariner 124060 for double the retail price.

And no it wasn’t used. It was brand new stock that they had.
When I challenged them about it, he put it away and said: ‘lots of people want the watch, if you want it you must pay more’.

This is in a developing country I’m visiting with this as the only AD.

[Jpccarguy]

My impression, having read a number of reports from TRF’ers all over the world, is that the rules for pricing are looser outside the US & UK. YMMV

[TswaneNguni]

They wont be in Rolex business for long ...Rolex are going to strip them soon .

[joli160]

AD is the owner of the watch and determines the price.
MSRP is a suggested retail price.

In more ‘developed’ countries they openly ask you or suggest you to bundle which is basically the same.

The AD is trying to maximize his profit instead of handing over a couple of thousand to a potential flipper. Surely you can understand that

[HHIslander]

Originally Posted by joli160

AD is the owner of the watch and determines the price.
MSRP is a suggested retail price.

In more ‘developed’ countries they openly ask you or suggest you to bundle which is basically the same.

The AD is trying to maximize his profit instead of handing over a couple of thousand to a potential flipper. Surely you can understand that

Rolex doesn’t allow ADs to sell above MSRP, this is in the AD contract. They may be legally permitted in their country to ignore this and sell above retail, but if they do Rolex can and will terminate their AD status.

[Willyjo]

Bahrain is the same. They are shameless.

See some videos on YT from WatchSociety on this.


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[drrd]

Originally Posted by shammad10

Hi guys,
Does anyone know how to report a Rolex AD?
.

You can report it here, name and address of the AD.

[padi56]

Originally Posted by shammad10

Hi guys,
Does anyone know how to report a Rolex AD?
An AD (listed on the Rolex website) just tried to sell me a submariner 124060 for double the retail price.

And no it wasn’t used. It was brand new stock that they had.
When I challenged them about it, he put it away and said: ‘lots of people want the watch, if you want it you must pay more’.

This is in a developing country I’m visiting with this as the only AD.

Like most all retail things today they have a suggested or recommend price so in theory the retailer could charge what he likes.

[s7horton]

Reporting them, if that’s even a thing, won’t change your situation. I’d move on.

[shammad10]

Originally Posted by s7horton

Reporting them, if that’s even a thing, won’t change your situation. I’d move on.

It’s not really about my situation. I’m not that bothered, but everyone turning a blind eye to these dodgy dealings is what has partially led to this current situation with Rolex

[shammad10]

Originally Posted by drrd

You can report it here, name and address of the AD.

Sorry where? Can’t see a link! Or do you mean on the forum

[AEV]

Where is that?

Even if MSRP is suggested, ADs usually follow that.

[rambo99]

that's how the rolex watch market works nowadays. you can't change it, either accept it or move on to other brands. rolex wouldn’t believe you anyway if you report to them.

[Cigars&Watches]

To answer your question. I think an email to Rolex HQ with as much detail as possible would suffice. It probably won’t change anything immediately but if enough people complain maybe something will happen. Interesting to see what Rolex response would be.

Just another reason to push Rolex owned boutiques

[drrd]

Originally Posted by shammad10

Sorry where? Can’t see a link! Or do you mean on the forum

Yes here on the forum. You can share that information with other people, word will get around.

[drrd]

Originally Posted by padi56

Like most all retail things today they have a suggested or recommend price so in theory the retailer could charge what he likes.

The ‘suggestion’ avoids accusations of price fixing.

The understanding however is ADs charge what Rolex says or they cease to be ADs

[fsprow]

In my experience, this is not an unusual practice in some parts of the world, perhaps especially in central Asia. In some cases, the dealer offering a watch at higher than MSRP is in fact the local Rolex distributor, so I doubt very much that Rolex frowns on the practice, at least as practiced there.

Personally, if I want a watch and it’s not available at MSRP I would rather purchase it from a dealer rather than a reseller.

[GB-man]

Seeing as it’s not your local AD or anything I’d just name them here and move on. It’s not uncommon. Raffi in Toronto use to sell over msrp. Not sure if they stopped as I haven’t bought from them in a few years.

[padi56]

Originally Posted by shammad10

It’s not really about my situation. I’m not that bothered, but everyone turning a blind eye to these dodgy dealings is what has partially led to this current situation with Rolex

Sorry cannot believe that any official AD even in the UK would ask twice the suggested retail price for any Rolex watch.

[GW44]

Originally Posted by padi56

Sorry cannot believe that any official AD even in the UK would ask twice the suggested retail price for any Rolex watch.

Me neither…..let’s see if the O/P names and shames here….

[harvey]

…I went to an AD in India, where the manager has a WhatsApp group where he sells watches to the highest bidder!

[77T]

Originally Posted by shammad10

It’s not really about my situation. I’m not that bothered, but everyone turning a blind eye to these dodgy dealings is what has partially led to this current situation with Rolex

Yes, the first and easiest way to attain your stated objective (not turning a blind eye to dodgy dealings) is to name the AD here.

Originally Posted by shammad10

Sorry where? Can’t see a link! Or do you mean on the forum

Once you name the AD, then people on TRF who are better versed in the consumer regulations of that Country can provide guidance on next steps.


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[defmix]

simple search via google via linked in for say 'rolex marketing' will bring up names which you can, for example bob.dole@rolex.co.uk - from what I saw - Lisa Cross Head of Marketing and Communications at ROLEX UK

[shammad10]

Originally Posted by defmix

simple search via google via linked in for say 'rolex marketing' will bring up names which you can, for example bob.dole@rolex.co.uk - from what I saw - Lisa Cross Head of Marketing and Communications at ROLEX UK

Thanks for that, that’s useful.

[Danny83]

Call 999 in England

[Tim Plains]

Just move on unless you have it in writing, which you don't, your word against his.

[shammad10]

The AD was Regency watches in Kathmandu, Nepal.

In the region, going to climb Everest…of course my Rolex Explorer is the companion of choice!

[Old Expat Beast]

Originally Posted by shammad10

The AD was Regency watches in Kathmandu, Nepal.

In the region, going to climb Everest…of course my Rolex Explorer is the companion of choice!

I'd just enjoy the experience and forget about the AD in that case. The whole thing will seem pretty irrelevant from the roof of the world.

PS, I'd have taken a Smiths

[shammad10]

Originally Posted by Old Expat Beast

I'd just enjoy the experience and forget about the AD in that case. The whole thing will seem pretty irrelevant from the roof of the world.

PS, I'd have taken a Smiths

Haha yeah, just had many hours to kill in KTM today!!
I was just so shocked by it, have never seen it so blatant before!

But yeah, can’t wait for it! Fly out to Lukla tomorrow.

[Divingdeep87]

First world problems… lol..